How To Determine Your B2B Target Market - PowerPoint PPT Presentation

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How To Determine Your B2B Target Market

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Having a clear understanding of who your target market will help you to produce better products and offer better services. Focusing on a specific type of business or industry reduces the money you spend on trying to reach a common wider audience. – PowerPoint PPT presentation

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Title: How To Determine Your B2B Target Market


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HAVING A CLEAR UNDERSTANDING OF WHO YOUR TARGET
MARKET WILL HELP YOU TO PRODUCE BETTER PRODUCTS
AND OFFER BETTER SERVICES. 
  • Focusing on a specific type of business or
    industry reduces the money you spend on trying to
    reach a common wider audience. All spectator too
    many people who deal with a single message.
    Focusing on the particular identity can be added
    to the products and features that are useless.
    Targeting also helps you with things like the
    expansion to new places and discover how your
    business can be more competitive in the market.

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Review your current customers.
  • Display list of questions and send them to your
    customers. Let them know that you are in the
    process of offering better services, more
    specific to them.

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Gathering information about why making a
purchasing decision they make.
  • According to AllBusiness.com, Primary research
    involves collecting baseline data on preferences,
    buying habits, opinions and attitudes of current
    or potential customers. Comprehensive market
    research studies of the commission to give its
    employees and partners involved in phone calls
    vendors, competitors, customers and prospects to
    dig for information.

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Determining how customers can use their product.
  • First, a list of product features. Then next to
    each notes of what kind of company or executives
    findings showing useful function. Third, list the
    benefits of using the product. Next to each
    function list the type of company that could make
    use of this advantage.

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Make a list of sectors
  • That are the main objectives of its product based
    on the types of companies that is displayed next
    to its list of benefits and features.

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Determine the annual sales of the company or the
size of the types of companies that buy similar
products.
  • Publicly traded companies publish this
    information because the investor on their
    websites. For private companies, to assess annual
    sales figures by averaging the number of sales of
    industry research, interviews with suppliers, or
    any information that the company is willing to
    give.

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Pinpoint their location in the target markets on
the map.
  • If you are working on a global scale, to
    determine the first three countries of your
    target market originates. Consider the ways
    climate can impact the buying habits of customers
    of their client, so it affects your sales of your
    prospects.

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Determine the frequency of purchase of your
potential customers
  • Such as seasonally, weekly, monthly or yearly in
    very large volumes. In the book The Complete Book
    of business plans, Joseph Covello and Brian
    Hazelgren recording (p. 102) You will have to
    determine whether they are buying now or plan to
    buy what they are selling, and most importantly,
    you must determine how much they are currently
    buying and how much they plan to spend.

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Create profiles for the three major types of
customers at all levels
  • Small business, Medium business and Large
    corporations. Divide each level of the average
    income, the size of the company, purchasing
    habits, look to the future and it is important to
    meet the growth plans of the company.

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Report to your development team.
  • Discuss ways to improve our products to attract
    more of these three companies. Michael Mancini,
    vice president of data management products on the
    Nielsen Claritas, said The use of data for
    existing customers to gain profit potential,
    prioritize acquisition, retention and
    cross-selling initiatives.

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Customize your approach to marketing materials.
  • Look all previously printed materials, websites,
    business cards, etc., and ask yourself if the
    content will appeal to your company profile.
  • This is not only thing how to determine your B2B
    target market for myanmar b2b, but if you
    use with these things that you will be well on
    your way to success.

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