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Flavoured Milk Demand to Boost Beverages Market in East Europe: Ken Research


The East Europe Flavored Milk industry is at a promising stage as the consumption is still low as compared to other drinks such as carbonated soft drinks. – PowerPoint PPT presentation

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Title: Flavoured Milk Demand to Boost Beverages Market in East Europe: Ken Research

Flavoured Milk Demand to Boost Beverages Market
in East Europe Ken Research
  • Key Topics Covered in the Report
  • Detailed profile of East Europe Flavored Milk
  • Value and volume analysis of East Europes
    Flavored Milk Market
  • Consumer demographics, trends and behaviours
  • Historic and forecast consumption in the East
    Europes Flavored Milk market
  • Major players in the East Europes Flavored Milk
  • Future Prospects of the Flavored Milk Market in
    East Europe.
  • Ken Research announced its latest publication on,
    Flavored Milk Consumption Volume and Growth
    Forecast to 2021-East Europe, offering insights
    on Flavored Milk consumption in the East Europe
    Market. The publication includes an insightful
    analysis into the operating environment for the
    Flavored Milkmarket in East Europe. The countries
    covered in this report includes  Belarus, Bosnia,
    Bulgaria, Croatia, Czech Republic, Estonia,
    Hungary, Latvia, Lithuania, Macedonia, Poland,
    Romania, Russia, Serbia, Slovak Republic,
    Slovenia, Turkey, and Ukraine

  • Economic Environment of East Europe
  • The economies of Eastern Europe (CEE) had a
    soft start to the year. In Q1, regional GDP
    growth fell from Q4s 3.7 to 2.9 over the same
    quarter of last year. The result marked the
    weakest growth since Q4 2014 amid a sharp
    slowdown in EU development funds along with
    unfavorable external conditions. Looking at the
    individual countries in the region, growth fell
    to a two-year low in Poland, the regions largest
    economy. Improved labor market condition which
    has led to a pick-up in private consumption, did
    not fully compensate for contracting investment
    and surging imports, which drove the slowdown.
    The Czech Republic and Hungary also lost steam,
    with the latter expanding at the slowest pace
    since Q1 2013. In contrast, Romania was a bright
    spot in the region and grew at the fastest pace
    in over one year.

  • Despite the soft start to the year, buoyant
    private consumption and improving exports should
    support a pick-up in growth going forward and an
    expansion of 3.0 in Q2 and 3.2 in Q3 is
    predicted. However, lower EU developmental funds
    will likely continue to weigh on the regions
    performance and a number of risks are casting a
    shadow on the outlook. There are unknown impacts
    of Britain leaving the EU and is likely to
    disturb the financial markets, putting the
    regions bonds and currencies under pressure.
    Meanwhile, in Poland, controversial political
    policies continue to cast a shadow on the
    countrys prospects and a number of uncertainties
    remain regarding the governments plan to solve a
    burden of USD 35 billion in Swiss
    franc-mortgages. A proposal is expected to be
    presented to the Parliament by the end of June
    and at this time, the consequences for the
    countrys banking sector are unknown. 

  • Brief Overview of the Flavored Milk Market in
    East Europe
  • Flavored milk is a dairy drink produced
    with milk, sugar, colorings, and additional
    flavor and sweetener. It offers some vital
    nutrients such as calcium, potassium, protein,
    phosphorus, vitamins A, D and B12, niacin and
    riboflavin. The flavored milk is generally
    available in different flavors such as
    strawberry, chocolate and vanilla flavors in fat
    free and low fat ranges. The East Europe Flavored
    Milk industry is at a promising stage as the
    consumption is still low as compared to other
    drinks such as carbonated soft drinks. Upbeat
    consumer perceptions about the various health
    benefits of milk are creating prospects for
    flavored drinks consumption across the World.
    This will escalate the overall flavored milk
    market in Eastern Europe as well as globally.

  • Major Players Flavored Milk Market in East Europe
  • The major players of Flavored Milk Market
    in East Europe are Danone Russia Group of Cos,
    Wimm-Bill- Dann ProduktyPitania, Madeta, Dukat,
    Vindija, MeggleHrvatska doo, Albalact, Royal
    Frieslan Campina and many more. Russia Danone
    Russia is the leading group of flavoured milk in
    Russia with a value share of 24 in 2015. Danone
    is a company which constantly works on innovation
    to present the consumers with new range of
    products. Danone was followed by Wimm-Bill-Dann
    ProduktyPitania, accounting for 22 of value
    share. In Croatia, Dukat remained the clear
    leader in drinking milk products in 2015 with an
    overall value share of 31. The company, which is
    part of GroupeLactalis, enjoys a strong early
    mover advantage in this category, having been the
    first dairy producer to achieve nationwide
    distribution in Croatia. Vindija was the second
    leading player, followed by MeggleHrvatska. Other
    prominent competitors included Agrokor,
    Kauflandkd and Billa doo. Albalact and Royal
    Friesland Campina are the main companies in
    drinking milk products in Romania. The two
    players have consolidated their strong
    competitive positions, having wide portfolios
    across all the categories and a relevant presence
    in dairy overall.

  • Flavored Milk Market in East Europe Prospects
  • The consumption of drinking milk products is
    expected to increase in Russia in the forecast
    period. In value terms, drinking milk products is
    set to see a CAGR of 2 at constant 2015 prices.
    Drinking milk products will remain highly popular
    amongst Russians. Such products are perceived as
    essential, whilst milk is truly essential and
    traditional for Russian consumers. In 2020,
    drinking milk products is expected to reach sales
    of RUB261.4 billion.
  • Czech consumers are considered to be
    price-sensitive. Therefore, price will remain a
    decisive factor in the consumer purchasing
    decision over the forecast period. Nevertheless,
    it is projected that increasing awareness of the
    health benefits of drinking milk products,
    resulting from the extensive promotional efforts
    of companies, associations and public
    institutions, will positively influence
    consumption between 2016 and 2020.

  • To know more on coverage, click on the link
  • https//www.kenresearch.com/food-beverage-and-toba
  • Related Reports
  • https//www.kenresearch.com/food-beverage-and-toba
  • https//www.kenresearch.com/food-beverage-and-toba
  • Contact
  • Ken Research
  • Ankur Gupta, Head Marketing Communications
  • query_at_kenresearch.com
  • 91-124-4230204

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