How Your Web Hosting Can Affect Your Position in the Search Results

1
How Your Web Hosting Can Affect Your Position in
the Search Results?
2
Introduction

• Are you a startup and want an appropriate web
  hosting solution for your website? You have
  discussed with your friends and peers in the same
  industry for which hosting provider to choose.
  Most of them would have suggested that go for one
  which is cheap as a good hosting provider is not
  that important. If you are going to listen to
  them and choose such a hosting provider, then you
  my friend are going to take a very wrong big
  step.

3
Location of the server

• The search results of the Google are geo-targeted
  from its inception. Most of the times search
  results so displayed are from the area where the
  search is initiated. Results from the search
  query are prioritized to a website along with a
  server in that specific location. Though TLDs are
  the primary source, but nowadays even IP
  addresses are used to determine the location of
  the website and serves.

4
Quality of the Server

• Quality of the server is also an important factor
  while choosing a web host which is mostly
  overlooked. Although, physical qualities and
  quantitative benefits associated with bandwidth
  and server space is important, but it is
  important to closely look how sound the serves
  are managed.

5
Load Speed of the Website

• If the load speed of your website is too slow,
  customers will move out of your website as well
  as your website will rank lower on search
  engines. While picking a web hosting provider,
  analyze the pros and cons of the plan that you
  wish to buy. Assuming that a top web hosting
  provider will deliver quality oriented services
  is a big mistake. VPS or Cloud servers usually
  have greater page load speed than shared hosting
  plans.

6
Uptime and Downtime

• If you are choosing a web host which is cheap and
  a shared hosting plan, then you might face
  downtime. Users will not be able to access your
  website in such a scenario. Moreover, Google will
  not be able to crawl your website and get your
  website analyzed.
• Due to server issues, if your website is down
  most of the times, then Google can flag it which
  will eventually impact your search engine
  rankings negatively. Cheap web servers usually
  have an issue of downtime. Make it a point to
  select web hosting servers providing 99.99
  uptime so that your website is always accessible
  by users and spiders and crawlers of Google

7
Issue of Database Connection

• Another major issue of poor web hosts is issues
  associated with database connection. Have you
  ever experienced messages like internal server
  error or database connection failure in the
  past? That is because of your web host
• This usually happens when there is a traffic
  spike and servers cannot handle it. High
  bandwidth is to be allocated to the website which
  it is not capable of and thus the server crashes.
  The downtime of the website is increased which is
  negatively affect your SEO efforts

8
THANKS!

• Any questions?
• You can find me at _at_razashaikh02
  raza.shaikh_at_webhosting.uk.com