Marketing Ideas to build your shared Co-working space!

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Marketing Ideas to build your shared Co-working
space!
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Imagine a world where companies motivate and
manage employees who never set foot in their
corporate office. Welcome to the world of
co-working!
The concept of Co-working is definitely a new
outlook to the traditional office where
professionals of various kinds can work in a
common space, cutting costs and allowing a new
fun experience in an otherwise mundane
environment. 
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Although, many in the country are not aware of
the idea of co working yet, it would certainly be
a critical part of the budding workforce.
Entrepreneurs, business experts and other
employees shall find such a space suitable.
Co-working would help start-up businesses, small
ventures and other business endeavours with their
marketing struggles, aiding to achieve goals much
faster.
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However, the biggest concern for any co working
space owner would be How do I let people know I
exist?
This can be challenging in the beginning but one
can find easy efficient ways to put ones
business out there. Here are a couple of ways to
enhance your co-working business with the right
marketing strategy.
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Choose your event partners wisely
By far, the most effective marketing strategy is
holding events and attracting new members.
Make your event crowd pleasing by jazzing it up
with goodies and fun activities. This will also
increase the number of attendees for your event.
Pairing up with the right organizations makes a
great difference in terms of publicity and
recognition.
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An Impressive event is the key to get people
talking about your business, meaning you have
achieved your marketing motive.
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Here are the advantages of establishing planned
partnerships with local and national
organizations
Co-sponsorship opportunities
Brand publicity on promotional materials (print
and digital)
Progressive brand association with active
community involvement
Opportunity to tap into extended professional
networks for quality memberships.
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Loop in Influencers list
For the perfect word-of-mouth marketing, a VIP
guest list works wonders! Build a little black
book of influencers that you want to maintain
relationships with local celebrities, leaders,
journalists and other influencers are who you
want to look out for. 
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Turn to this list each time you have an
announcement to make, when youre hosting a party
or if youre putting together a board of experts.
Get tight with the community, press and bloggers
and invite them every time to keep your
Co-working spaces buzz alive.
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Club in local businesses 
A combination of a local business along with your
firm can promote your services and increase
publicity. Join hands with other such
organizations, come up with innovative
promotional offers and discount deals to get more
people involved.
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Make your co working brand stand out
Get innovative to make your brand stand out.
There are plenty of ideas to make this happen.
Provide free Wi-Fi at a local café, which, once
connected, opens your brand page.Organize an
event with an NGO. Non-profits usually need
manpower, pool in people for this event and let
the word spread. This can get people together
while also helping the non-profit achieve their
goals.
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There are so many ways to get the word out, about
your co working space. Explore these options, and
see the word spread.
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