Tips to Create a Killer Logo that Speaks Volumes about Your Brand

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Top Logo Design Factors to be considered for Good
Branding
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• Did you know?
• The red and white Coca-Cola logo is recognized by
  94 of the worlds population.

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• A Logo is often a companys first impression and
  makes a huge impact on a customer's brand
  perception, purchase decisions and overall
  attitude toward a product. Designing and crafting
  a brand logo is much more than simply placing a
  name in a square and calling it a day.

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• Make it Appropriate
• Logo design is the integral part of your branding
  and should be consistent with all of your other
  visual assets. So, choose a symbol that avoids
  any disconnection between your audience and their
  perception of your products or services.
• Make it Simple
• Dont cram too much into a logo and avoid
  photographs or images that include text or fine
  details. Rather, stick to one, simple shape or
  symbol for the maximum clarity and longevity.

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• Keep it Clear
• Dont add subtle effects like drop shadows,
  beveling or patterns to a clear graphic logo
  because this can quickly be lost or distorted
  across devices and platforms and can reduce the
  effectiveness of the logo.
• Convey Meaning with Colors
• Choose an appropriate color for your logo that
  well explains your service and quality. Learn
  what different colors indicate and pick one or
  two that deeply demonstrates your business. Avoid
  subtle shading and grading effects.

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• Multi-purpose
• Create your business logo in such a way to work
  in a variety of different dimensions. Because, if
  the logos are not created professionally they can
  become distorted when resized or become illegible
  when shrunk to fit small dimensions.

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• Looking for a professional logo design service in
  Kansas City? Visit www.acmesigninc.com for more.
• Call 1-816-842-8980
• E-mail mstanton_at_acmesigninc.com

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