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Australia Fish & Seafood Market Driven by Premium Quality Products: Ken Research


Consumer and Market Insights: Fish & Seafood in Australia, offering insights on the changing trends and key issues within the Australian Fish and Seafood market. – PowerPoint PPT presentation

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Title: Australia Fish & Seafood Market Driven by Premium Quality Products: Ken Research

Australia Fish Seafood Market Driven by Premium
Quality Products Ken Research
  • Detailed profile of Australias Fish Seafood
  • Overall and category wise value and volume
    analysis of Australias Fish Seafood market
  • Consumer demographics, trends and behaviours
  • Top four consumer trends which will influence
    Fish Seafood products consumption
  • Historic and forecast consumption in the
    Australias Fish Seafood market
  • Competitive landscape of the Australias Fish
    Seafood market
  • Distribution channels Packaging landscape of
    the Australias Fish Seafood market
  • Ken Research announced its latest publication on,
    Consumer and Market Insights Fish Seafood in
    Australia, offering insights on the changing
    trends and key issues within the Australian Fish
    and Seafood market. The publication includes an
    insightful analysis of consumer behavior,
    packaging trends, leading players and
    distribution trends within Australian Fish and
    Seafood market.

  • The analysis of the aforementioned trends has
    been done on the basis of six categories within
    the market that are Ambient Fish and Seafood,
    Chilled Raw Packaged Fish and Seafood
    Processed, Chilled Raw Packaged Fish and Seafood
    - Whole Cuts, Dried Fish and Seafood, Fresh Fish
    and Seafood (Counter), Frozen Fish and Seafood.
    Economic Environment of Australia
  • Australian economy is one of the largest
    economies in the world. It has registered
    impressive economic performance and has not
    undergone any recession for over a period of
    25years. The robustness of the Australian economy
    can be ascribed to various factors, apart from
    abundant natural resources, such as its location
    in the fastest growing part of the world i.e.
    Asia Pacific, providing for advantageous growth
    opportunities in the region economic resilience
    on account of strong political and economic
    connection with the emerging Asian markets as
    well as with the developed regions of the world
    like Europe, North South America along with
    Middle East and Africa competitive and diverse
    market structure with skilled workforce
    encouraging investments from abroad and external

  • Despite being negatively affected by global
    recession, the Australian economy has a promising
    outlook on account of the economy being boosted
    by depreciation of the exchange rate and energy
    prices FTA signed with Korea, Japan and China
    productive infrastructural investments and
    improved govt. regulations and policies for
    business and organisations. Another important
    feature exhibited by the Australian Fish and
    Seafood market that differs it from other
    developed countries, is that significant
    proportion of the Fish and seafood market
    production, which could otherwise be used to meet
    the growing demands of Australian consumers, are
    exported. The reason being, unwillingness of
    domestic consumers to pay high prices for the
    products. This has led to Australia being a net
    importer of seafood with 70 of domestic demand
    being imported mainly from Thailand, China and
    Vietnam, together accounting for 52 of the total
    import. The exports are mainly dominated by
    high-value premium quality seafood while imports
    include mainly low-value cheap products.

  • Looking at the current landscape, over the last
    20 years, the total level of seafood production
    has remained relatively constant ranging between
    280,000 and 220,000 tonnes per annum. Recent
    years have seen steady increase in fish and
    seafood demand on account of rising disposable
    income of consumers and health awareness.The Fish
    Seafood market in Australia registered a CAGR
    of 1.2 during 2010-2015.While the Fresh Fish
    Seafood (Counter) category has the largest market
    share, the Dried Fish Seafood category is
    expected to show fastest growth in
    future.Hypermarkets Supermarkets is the leading
    distribution channel and Flexible Packaging is
    the most commonly used packaging material type.

  • Major Players in Australian Fish Seafood Market
  • Australian Fish and Seafood market is marked by
    the presence of many leading international and
    domestic brands, which has set off fierce
    competition among market players especially from
    the presence of a wide array of foreign products,
    as a result of the large amount of imports to the
    Australian Fish seafood market. Some of the
    major market players are Greenseas, John Weston
    Group, Paramount Seafood International Ltd,
    Safcol, Thea Sirena Ltd, Gold Star Seafood Inc.,
    Holiland Company, Huon Aquaculture, Ocean Blue
    Seafood, Talleys Group Limited, and Tassal
    Seafoods. Ocean Blue is the leading brand of
    Chilled Raw Packaged Fish Seafood - Processed
    products in the market.

  • Australias Fish and Seafood Market Prospects
  • The future outlook for the Fish and Seafood
    market of Australia appears to be promising owing
    to various market and non-market factors leading
    to increasing demands from consumers as well as
    encourage companies to align their business
    activities for higher profits and growth of the
    market. With rising disposable income, increasing
    awareness about healthy food habits and
    Commonwealth Govt.s NHMRCs recommendation for
    average Australians intake of fish and seafood
    to be increased by 40, the demand for fish and
    seafood has been increasing. To continue with the
    consumption of healthy seafood now and in future,
    apart from increasing competition from imported
    seafood, has encouraged suppliers to explore
    methods for the maintenance of existing fisheries
    as well as development of new sustainable and
    commercially viable fisheries.

  • As a result of these factors, Australias Fish
    Seafood market is expected to grow in value as
    well as volume terms over the next five years
    i.e. 2015-2020, although marginally. Among
    various categories, Fresh Fish Seafood
    (Counter) is expected to dominate the market
    while Dried Fish Seafood category is forecasted
    to register fastest growth. Australia being a
    multi-cultural society, popularity of Halal and
    Kosher certified Fish Seafood products will
    increase. Hypermarkets supermarkets, and
    Flexible packaging will continue to lead the
    distribution channel and packaging material type
    in the Australian Fish Seafood market.

  • To know more on coverage, click on the link
  • https//
  • Related Reports
  • https//
  • https//
  • Contact
  • Ken Research
  • Ankur Gupta, Head Marketing Communications
  • 91-124-4230204

Thank you