Mass Affluents: Product Holding and Preferences in Hong Kong - PowerPoint PPT Presentation

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Mass Affluents: Product Holding and Preferences in Hong Kong

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Mass affluent populations around the world are growing in size, making them an increasingly important segment for financial providers. These consumers possess more financial products than average, maintain higher levels of savings and investments, and are more likely to use added-value services. This makes them an attractive and profitable segment to target. – PowerPoint PPT presentation

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