5 Small Things You Didn’t Know Are Killing Your Conversion Rates

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5 Small Things You Didnt Know Are Killing Your
Conversion Rates
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Not enough sales?

• Are you getting tons of traffic but not enough
  sales?
• Dont worry, youre not alone. Many online
  merchants and their expert Magento web designers
  put significant time and money into their
  ecommerce store only to lure visitors that do not
  buy.

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Why some visitors fail to buy and convert?

• While it is one considerable win to be able to
  drive your target audience to your Magento store,
  high traffic wont really make a difference if
  there are no purchases or sales.
• There are a number of reasons why some visitors
  fail to buy and convert. We bring you the most
  common of the ecommerce flaws that sway prospects
  into leaving a Magento website making a purchase.

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• A disorganised design

• Visiting an ecommerce website where products are
  arranged in a disorganised manner can completely
  turn off visitors and encourage to abandon the
  website immediately.
• It takes a product browsing hassle-free
  experience for prospects to continue shopping and
  make a purchase. So, make sure your products are
  properly arranged and products categories, which
  often cause confusion and frustration, are
  displayed systematically too.

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• Cheap images

• In an ecommerce store, customers arent able to
  examine their desired product physically or try
  them or feel the quality. So, the decision
  whether to go for it or not largely depends on
  images.
• Low-quality, blur product pictures can leave a
  poor impression on the buyer and overwhelm them.
  On the other hand, putting up clear photographs
  of the product taken from different angles with
  good lighting not only makes the product look
  good but it also reflects your professionalism
  and credibility.

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• Puny product descriptions

• Pictures alone dont improve the presentation of
  products. A fine product copy compliments the
  product image to depict the real value and worth
  of the product.
• A carelessly written description with spelling
  mistakes, poor grammar and inapt description
  itself can discourage potential customers and
  make them hesitant about their purchase.

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• Intricate shopping cart

• Its not too difficult to change the buyers mind
  at the last stage that is the checkout. Too many
  steps, unexpected charges and surprises, personal
  detail formalities and sign up are some factors
  that can possibly lead visitors to cart
  abandonment.
• Make the checkout process as simple as possible
  so that the buyers can quickly complete their
  purchase without any hassle.

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• Too many choices

• Multiple options certainly lure more customers
  but too many choices can leave customers
  overwhelmed and paralysed. It may sound good to
  present your customers with options galore to
  choose from but often those unnecessary choices
  distract buyers from their desired goal and lead
  to cart abandonment.
• It is advised to keep your offerings simple and
  limited. By reducing choices, you can make it
  quick and easy for buyers to complete their
  purchase and be satisfied with their final choice.

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The conclusion

• So, having gone through these issues and flaws
  related to ecommerce design, content and
  organisation, you now have an idea how even small
  details like product descriptions and images can
  affect prospects buying decision.
• If youre hiring a Magento web designer for your
  ecommerce development, make sure that
  professional is capable of building a store that
  gives visitors enough reasons to complete their
  purchase and turn into valuable customers.

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Get in Touch..
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2153 Australia 1300 760 363 http//www.webcircle.
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