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Minimize website Page Loading Time – 20 + advanced SEO tips


Website Page speed is a big ranking factor and we all know that. Google has already announced that they will give less priority to slow sites and even mark site with SLOW tag in SERPs. Lets understand what makes your site slow and how can you make your site lightening fast..PPT by – PowerPoint PPT presentation

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Title: Minimize website Page Loading Time – 20 + advanced SEO tips

Website Email Contact 347-732-2736
  • Minimize website Page Loading Time 20 advanced
    SEO tips

Is your SEO agency  taking web page
load time seriously?
  • Website Page speed is a big ranking factor and we
    all know that. Google has already announced that
    they will give less priority to slow sites and
    even mark site with SLOW tag in SERPs.

1. Understand the Problem
Lets understand what makes your site slow and how
can you make your site lightening fast.
  • Here are few websites which can analyze your
    system in a jiffy and tell you that where your
    site need improvement  GTMetrix, Google speed
    test, Pingdom tools
  • Try not to overcrowd your page with images. Use
    vector images if possible.
  • Optimize your images
  • Define image dimension in ltimggt tag, or in CSS
  • ltimg srcgt no source in the quotation marks is
    a bad idea and it can increase page load time.
  • Use base64 image encode for logo image and first
    imageTool  Base64 Tool
  • Use only JPG, PNG and GIF file formats
  • Check in-depth image optimization blog here

2. Image Optimization
3. Optimize CSS File
  • Fix CSS files before JS files
  • Avoid creating multiple CSS files
  • Make sure your CSS files arent being blocked,
    they can increase your page loading time
  • Define images in CSS especially decorative
  • Sprite CSS Its a collection of images and
    always loaded together. Use GIF and PNG format
    because they reduce losses of image quality.
    Sprit small icons or images first like social
    media icons. You can reduce http requests by
    using this technique.

4. Optimize JS File
  • Use inline JS coding as possible
  • Fix all JS files after CSS Files
  • Use less JS files as possible
  • Combine all your JS files to one file
  • Dont block your JS files, they can increase
    your page loading time
  • Use Asynchronous Scripts

5. Dont use Pop-ups, if possible
  • Its better to avoid using pop-ups on those pages
    which you want to rank on Google popups are
    responsible for low page loading.

6. Avoid Parallax Design
Parallax design is a new generation 3d design.
Mostly they are not responsive and it is very
difficult to make them seo friendly. They have a
lot JS, images and CSS files and highly
responsible for low page loading time.Relevant
Link  Parallax Scrolling SEO
7. Reduce DNS lookups
  • Use less DNS lookups. You may be wondering that
    what is DNS lookup, please read about DNS lookup
    here,DNS lookups .

8. GZip Compression
  • Fix following code in your .Htaccess
    fileltifModule mod_gzip.cgtmod_gzip_on
    Yesmod_gzip_dechunk Yesmod_gzip_item_include
    file .(html?txtcssjsphppl)mod_gzip_item_inc
    lude handler cgi-scriptmod_gzip_item_include
    mime text/.mod_gzip_item_include mime
    mime image/.mod_gzip_item_exclude rspheader
  • You can use WordPress plugin to GZip
  • Check GZip compression is working or not GZip
    Test Tool

9. Character set
  • Use character set to reduce page loading
    timeltmeta http-equivContent-Type
    contenttext/html charsetutf-8?gt

10. Broken Links
  • Check your broken links and fix them asap
    otherwise they can increase your page loading

11. Reduce Plugins Delete unused Plugins
  • Deactivated plugins are also responsible for low
    website speed. Whenever you deactivated plugins
    then they stop working but files still reside in
    your server which increases the site load time,
    so its better to remove them.
  • Do not clutter your website with so many plugins
    or extensions. Use plugin or extensions from
    reputed developers as they ensure high quality
  • Read Here Top 5 WordPress Ecommerce Plugins in

12. Reduce WordPress Database Size
  • Permanent delete your spam and trash comments
  • Turn Off Auto save

13. Reduce 301 Redirect
  • Avoid redirection as possible because each
    redirection send http request to server and take
  • You can check your redirects by using this tool
    Show Redirect

14. Remove query strings
  • Query string has ? in his link which is
    responsible for low page load time so make it
  • You can use W3 Total Cache Plugin to solve this
    issue in WordPress website

15. CDN (Content delivery network)
  • Content delivery network is famous for its
    performance, you can use CDN hosting to get fast
    website speed. CDN stores files worldwide so they
    provide closer physical location to your site to
    load. It is best for those sites which have
    global visitors.

16. Minify JS, CSS and HTML files
  • Minify your JS, HTML and CSS files to improve
    website speed.
  • You can use this tool to minify your CSS, Java
    Script and HTML Minify Tool
  • Check here JS and CSS file detail by using this
    tool JS, CSS optimization

17. Loading Path
  • Browser calls html first than starts to load
    other files such as css, js, images etc.
  • Put your HTML first than CSS Files and then JS
    files and then images, videos and audios and then
    Google Plus badge and then Google Analytics code
  • If your images are calling before CSS and JS
    file than use base64 image encode which is a
    binary data in an ASCII format.
  • Place your content above the fold (page content
    without scrolling)
  • Fix your content before sidebar (check image)

18. Hosting Server
  • Use best hosting server with high bandwidth to
    reduce server response time
  • Use WordPress hosting for WordPress site, PHP
    hosting for PHP sites, Joomla hosting for Joomla
    sites etc.
  • Use Location based Server Hosting like you are
    targeting New York guys than use New York based
    hosting or if you are targeting USA then use USA
    based Hosting.

19. SASS Bootstrap Framework
  • Use SASS Bootstrap based design instead of CSS
    because SASS based design has less codes as
    compared to CSS.

20. Browser Cache
  • When you open a website first time, browser
    loads images, CSS, JS and all resources to your
    local device but when you go to next page than
    browser has to need reload all resources again so
    we can use cache to avoid again and again loading
    same resources by browser. You can fix time in
    your cache. Suppose you are opening same website
    after 2 months than it will be open instantly if
    cache is available in the browser.
  • You can use WordPress Plugins to fix cache
    setting in your wordpress website W3 Total
    Cache or WP Super Cache.
  • Put this code in your .htaccess file if you are
    not using wordpress cache plugins EXPIRES
    CACHING ltIfModule mod_expires.cgtExpiresActive
    OnExpiresByType image/jpg access 1
    yearExpiresByType image/jpeg access 1
    yearExpiresByType image/gif access 1
    yearExpiresByType image/png access 1 year

21. Web Font Optimization
ExpiresByType text/css access 1
monthExpiresByType text/html access 1
monthExpiresByType application/pdf access 1
monthExpiresByType text/x-javascript access 1
monthExpiresByType application/x-shockwave-flash
access 1 monthExpiresByType image/x-icon
access 1 yearExpiresDefault access 1
monthlt/IfModulegt EXPIRES CACHING
  • Fonts are called from other resources thats why
    they take time to load (Check example in image)
  • Remove unnecessary fonts
  • You can use font code directly, avoid web fonts
    as possible

22. Remove Lazy Load
  • Use pagination instead of lazy load (Google
    crawls this type of pages in a limit)

23. Social Media Sharing Button
  • Social media sharing buttons are responsible for
    page loading time because they have java script
  • Use Fat Free Social Buttons

24. Optimize Word Press Robots.txt File
  • Generally WordPress sites has by default
    functionality in robots.txt file, where you can
    see that wp-content and wp-include etc. folders
    may be disallowed. So dont Block WordPress
    include and Content files because it is bad for
    SEO and web browsing speed

Talk to our SEO Experts from New York to overcome
from this situation. Contact Us Now !!!
  • Any questions?
  • You can find us at

Website Email Contact 347-732-2736