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For more classes visit www.snaptutorial.com BCOM 426 Week 1 Discussion Question 1 BCOM 426 Week 1 Discussion Question 2 BCOM 426 Week 1 Individual Assignment Milestones in Media Communications Paper BCOM 426 Week 2 Discussion Question 1 BCOM 426 Week 2 Discussion Question 2 BCOM 426 Week 2 Team Assignment Media Communications Presentation – PowerPoint PPT presentation

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Title: BCOM 426 Course Seek Your Dream / snaptutorial.com


1
BCOM 426 Students Guide -snaptutorial.com
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2
BCOM 426 Students Guide -snaptutorial.com
  • BCOM 426 Entire Course
  • BCOM 426 Week 1 Discussion Question 1
  • BCOM 426 Week 1 Discussion Question 1
  • BCOM 426 Week 1 Discussion Question 2
  • BCOM 426 Week 1 Individual Assignment Milestones
    in Media Communications Paper
  • BCOM 426 Week 2 Discussion Question 1
  • BCOM 426 Week 2 Discussion Question 2
  • What is the definition of media communications?
  •  
  • What are two different types of media
    communications?
  •  
  • What affect do these types of media have on your
    life today

3
BCOM 426 Students Guide -snaptutorial.com
  • BCOM 426 Week 1 Discussion Question 2
  • BCOM 426 Week 1 Individual Assignment Milestones
  • What are two major milestones in advertising and
    media communications?
  •  
  • How have these milestones affected modern-day
    advertising and media communications? Provide at
    least two examples.
  • How have these milestones affected society?
    Provide at least two examples.
  • Prepare a 700- to 1,050-word paper in which you
    explain the historical significance of media
    communications. In your paper, address the
    following
  •  
  • Define media communications.
  •  
  • Identify at least two major milestones
    in the field of media communications.

4
BCOM 426 Students Guide -snaptutorial.com
  • BCOM 426 Week 2 Discussion Question 1
  • BCOM 426 Week 2 Discussion Question 2
  • How would you define newsworthiness?
  • How would you define sensationalism?
  • How does the news media leverage newsworthiness
    and sensationalism?
  • Provide specific examples
  • In 1960, John F. Kennedy had six days to think
    about what to do concerning the Cuban Missile
    Crisis before going public. In 1991, George Bush
    had six hours to make a decision about the
    Persian Gulf.
  • How does communications immediacy affect
    modern-day decision making?
  • How does it complement or conflict with security
    issues?

5
BCOM 426 Students Guide -snaptutorial.com
  • BCOM 426 Week 2 Team Assignment Media
    Communications
  • BCOM 426 Week 3 Discussion Question 1
  • Select one type of media communications
    newspaper, television, radio, or website.
  •  
  • Attain faculty approval of your selection prior
    to beginning this assignment.
  •  
  • Prepare a 10- to 15-minute oral presentation,
    based on your selected type of media
    communications, accompanied by 10 to 15 Microsoft
  • Taking into consideration the many parts of a
    media campaign, why is it so important to conduct
    a thorough situational analysis?
  • How are the objectives of a media campaign
    derived?
  • What indicators might guide your decisions to
    mold a creative strategy

6
BCOM 426 Students Guide -snaptutorial.com
  • BCOM 426 Week 3 Discussion Question 2
  • BCOM 426 Week 3 Individual Assignment Advertising
    and
  • What is an example of a business communications
    goal?
  • What are at least two appropriate media
    strategies to achieve these goals?
  • How might you determine whether or not these
    strategies are effective?
  • Evaluate the 30-minute news story based on the
    following
  •  
  •   Objectivity
  •  
  • Bias
  •  
  • Persuasion
  •  
  • Sensationalism
  •  
  • Journalistic ethics

7
BCOM 426 Students Guide -snaptutorial.com
  • BCOM 426 Week 3 Team Assignment Outline and
    Responsibilities
  • BCOM 426 Week 4 Discussion Question 1
  • Resources Virtual Organizations
  •    
  • Use the link on the student website to access the
    virtual organizations.
  •  
  •  Begin collaboration on Media Campaign Proposal
    that will be due in week 4.
  • How has globalization affected media
    technologies?
  • Provide specific examples.
  • How have media technologies affected
    globalization?
  • Provide specific examples.

8
BCOM 426 Students Guide -snaptutorial.com
  • BCOM 426 Week 4 Discussion Question 2
  • BCOM 426 Week 4 Team Assignment Media Campaign
  • What is the role of media technology in relation
    to organizational profitability?
  • How might an organization leverage media
    technology to increase organizational
    profitability?
  • Provide a specific example
  • Resource Virtual Organization
  •    
  • Use the link on the student website to access the
    virtual organizations.
  •    
  • Select one of the organizations and create a
    profit-generating activity, product launch, grand
    opening, Initial Public Offering (IPO), and
    community event for your selected organization.

9
BCOM 426 Students Guide -snaptutorial.com
  • BCOM 426 Week 5 Individual Assignment Media
    Communications
  • BCOM 426 Week 5 Team Assignment Media
  • Prepare a 1,050- to 1,400-word paper in which you
    analyze at least two trends in media
    communications and advertising. As a part of your
    analysis, examine future career opportunities in
    the advertising and media communications based on
    these trends.
  •  
  •  Select one of these career opportunities and
    develop a career path to achieve this goal.
  • Select an online marketing organization Vendare
    Media, Marketwire, or Vocus.
  •  
  • Attain faculty approval.
  •    
  • Prepare a 1,400- to 1,750-word paper in which you
    describe at least two types of new media
    technologies used by your selected organization
    and the role that these technologies play

10
BCOM 426 Students Guide -snaptutorial.com
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