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Top Client Retention Strategies

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Client Retention is one of the most important aspects of every business. Becoming pro-active with clients and making sure that each business is retained, is very important for every business owner. – PowerPoint PPT presentation

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Title: Top Client Retention Strategies


1
Top Client Retention Strategies
2
Introduction
  • Client Retention is one of the most important
    aspects of every business. Becoming pro-active
    with clients and making sure that each business
    is retained, is very important for every business
    owner. One, must at the same time ensure that
    each client is a profitable one. Here are some
    key reasons why clients leave
  • Dissatisfaction with the services
  • Better features of competitors
  • Reduced comfort level

3
Communicate Clearly
  • Clear communication builds a foundation for
    better customer relations. A service level
    agreement is a useful way for the client to
    understand what all is going to be provided in
    terms of goods and services.
  • The agreement also includes the time-frame and
    the cost of services. Keeping a tab on the
    work-in-progress for each client project and
    ensuring quality delivery of each ask is
    important.
  • When you keep all of your communication
    transparent, there will be lesser chances of a
    dispute and more chances of retaining the client.

4
Build Trust
  • Showcasing the expertise of the business helps
    you build trust with your clients. If your
    clients trust you they will not leave you.
  • Talk about your expertise in providing quality
    products and services, with your clients. When
    you act as a consultant and a guide to your
    clients, the relationship automatically
    strengthens and stays for longer.

5
Know More
6
Simplify Processes
  • Simplifying the process of providing services to
    clients is a very useful client retention
    strategy. Many businesses automate business
    processes and retain clients for longer. Tools
    like Invoicera help in automating the invoicing
    and payments process, making it really simple for
    clients.
  • Creating standard processes and maintaining
    checks and balances so they are being followed as
    desired.

7
Go Out of the Way To Help Clients
  • Going that extra mile to help your clients, will
    help you build great one-on-one relationships
    with them.
  • This can be really helpful in getting the clients
    to stick around for longer.

8
Client Feedback Process
  • Regular feedback forms and surveys are helpful in
    gauging the satisfaction level of the client.
    This also helps in mapping the expectation level
    of the clients, vis-a-vis the current service
    levels.
  • Customer feedback forms must be thoroughly
    analysed to understand the pain areas and work on
    them to ensure that these are resolved at the
    earliest.

9
Do-Not Get Complacent
  • At times business owners tend to get complacent
    with their existing clients. Making sure that you
    activate these clients with regular meetings and
    communications is essential. This helps in
    maintaining the business relationship for longer.
  • You can also find upselling and cross selling
    opportunities to improve the revenue for each of
    the clients.

10
Be ThankFul
  • Thanking the client and sending out gifts to
    them, can be a useful way to build relationships
    that are beyond pure business. Understanding the
    client on a personal level would give you an edge
    over your competitors as far your business
    relationship is concerned.
  • Sending out personalized e-mail messages and
    gifts on special occasions is a useful strategy
    for client retention.

11
Know More
12
Thank You
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