LeadsRx Transforms Multichannel Marketing; Adds Integration with Salesforce, Optimizely, Hubspot and CallRail

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LeadsRx Transforms Multichannel Marketing Adds
Integration with Salesforce, Optimizely, Hubspot
and CallRail
1888PressRelease - Marketing attribution company
provides marketers a unified dashboard offering
complete cost and ROI analysis across the
marketing technology stack. LeadsRx, a marketing
attribution SaaS company, today announced that it
now provides integrated conversion tracking
support for leading sales and marketing
technologies. LeadsRx now includes multichannel
ROI analytics support for Salesforce, Optimizely,
Hubspot and CallRail. With today's news, LeadRx's
industry leading multichannel analytics platform
enables marketers to increase conversions, find
wasted ad spend, and track the performance of
their campaigns across channels and tools.
"LeadsRx gives me comprehensive ROI insights
across multiple touchpoints, channels and tools.
In one view, I can connect the dots between
marketing programs, conversions, and revenue all
in one easy to use tool," said Glen Livingston,
Chief Revenue Officer for Noosh, a leading
provider of Content Marketing solutions. LeadsRx
now provides marketing attribution support across
these leading martech tools Now delivering
sales funnel attribution with Salesforce
integration Access to Salesforce records enables
LeadsRx customers to attribute Salesforce
opportunities, wins and revenue to specific
marketing campaigns and ad spends. Now
delivering marketing automation attribution with
HubSpot integration Marketers can now
automatically capture HubSpot lead nurturing
profile data directly into the LeadsRx platform
for more detailed, demographic segmentation
insights.
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Now delivering landing page attribution with
Optimizely integration Marketers can now
dynamically modify the content of their websites
and online offers based on previous conversions
using Optimizely audiences and LeadsRx conversion
data. Now delivering offline sales call
attribution with CallRail integration Marketers
can now link offline phone sales conversions to
their original marketing campaign source using
both static phone numbers and dynamic number
insertion. "With these latest integrations,
LeadsRx becomes the first SaaS marketing vendor
to include a unified ROI reporting dashboard
across the entire sales and marketing funnel,
from inbound sales calls to lead nurturing emails
and landing pages to wins tracked in Salesforce,"
said AJ Brown, CEO of LeadsRx. "By supporting
these best of breed marketing technologies,
LeadsRx enables marketers to work within
preferred systems to gain an end-to-end,
cross-channel perspective of their advertising
performance.measure marketing performance across
an unprecedented number of channels." The
company also announced they are working on new
integrations with Google AdWords, AdRoll, and
Facebook to retrieve real-time cost data from
these systems as part of a complete ROI
analysis. LeadsRx (http//www.leadsrx.com), a
multi-channel marketing attribution SaaS
platform, provides marketers an unparalleled
unified view of campaign performance across
channels and the marketing tech stack. Using
LeadsRx, marketers are making smarter, faster
decisions about the mix of marketing campaigns
that drive revenue for their companies.