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MKT 571 Course Success Begins / snaptutorial.com

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For more classes visit www.snaptutorial.com MKT 571 Week 1 Assignment Marketing Environment Simulation and Summary MKT 571 Week 1 Quiz MKT 571 Week 1 DQ 1 MKT 571 Week 1 DQ 2 MKT 571 Week 1 Summary MKT 571 Week 2 Team Assignment New Product Launch Marketing Plan, Part I MKT 571 Week 2 DQ 1 MKT 571 Week 2 DQ 2 MKT 571 Week 2 Quiz MKT 571 Week 2 Summary MKT 571 Week 3 DQ 1 – PowerPoint PPT presentation

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Title: MKT 571 Course Success Begins / snaptutorial.com


1
MKT 571 Course Success Begins /snaptutorial.com
For More Tutorials
www.snaptutorial.com
2
MKT 571 Course Success Begins /snaptutorial.com
  • MKT 571 Entire Course (2 Sets)
  • MKT 571 Final Exam Guide
  • 1) Which of the following is most closely
    associated with a proactive marketing
    orientation?
  •  
  • A. It involves delivering superior value.
  • B. It is about understanding and meeting
    customers expressed needs.
  • C. It represents the make and sell"
    philosophy.
  • D. The marketer focuses on the customers
    latent or hidden
  • MKT 571 Week 1 Assignment Marketing Environment
    Simulation and Summary
  •  
  • MKT 571 Week 1 Quiz
  •  
  • MKT 571 Week 1 DQ 1
  •  
  • MKT 571 Week 1 DQ 2
  •  
  • MKT 571 Week 1 Summary
  •  

3
MKT 571 Course Success Begins /snaptutorial.com
  • MKT 571 Week 1 Assignment Marketing Environment
  • MKT 571 Week 1 DQ 1
  • This Tutorial contains 2 Sets of Paper
  •  
  • Complete the Marketing Environment Simulation and
    Summary in My Marketing Lab.
  •  
  • Save your results report from the simulation to
    your computer.
  • Click the Assignment Files tab to submit your
    assignment.
  • What have been the major marketing trends in the
    last decade?
  •  
  • What new marketing trends do you anticipate in
    the next 10 years?

4
MKT 571 Course Success Begins /snaptutorial.com
  • MKT 571 Week 1 Discussion Question 2
  • MKT 571 Week 1 Quiz
  • UOP has been the darling of Wall Street during
    the last few years. They offer some of the
    highest profit margins of any company in America
    today. And UOP has had a fine record of growing
    both revenue and profits. They are, by far, the
    largest private university in the Country.
  •  
  • 1. Which of the following is correct about
    marketing management?
  •  
  • 2. Which of the following industries is most
    likely to use database marketing?
  •  
  • 3. The Soccer World Cup is promoted
    aggressively to both companies and fans. This is
    an example of marketing a(n)

5
MKT 571 Course Success Begins /snaptutorial.com
  • MKT 571 Week 1 Summary
  • MKT 571 Week 2 DQ 1
  • Write a Short Summary about this week
  • This week we are reading about "branding".
  • Here is a recent article on the subject.
  • Comments please.
  • http//www.ksbw.com/money/21467497/detail.html.

6
MKT 571 Course Success Begins /snaptutorial.com
  • MKT 571 Week 2 DQ 2
  • MKT 571 Week 2 Quiz
  • We are entering a real crowded and mature market
    with our CNN product. (Read class case
    introduction). Here is a two part DQ.
  • 1. Describe the overall strategy we should adopt
    to maximize our potential for success.
  • 2. In one sentence write your positioning
    statement for the product
  • 1. When purchasing, in which state does the
    consumer set a minimum acceptable cutoff level
    for each attribute and then makes a buying
    decision?
  •  
  • 2. Which of the following would consumers
    associate closely with a brand?

7
MKT 571 Course Success Begins /snaptutorial.com
  • MKT 571 Week 2 Summary
  • MKT 571 Week 2 Team Assignment
  • Write a Short Summary about this week Learning
  • Discuss this weeks objectives with your team.
    Your discussion should include the topics you
    feel comfortable with, any topics you struggled
    with, and how the weekly topics relate to
    application in your field.
  •  
  • Prepare a 350- to 1,050- word paper detailing the
    findings of your discussion.
  •  

8
MKT 571 Course Success Begins /snaptutorial.com
  • MKT 571 Week 3 DQ 1
  • MKT 571 Week 3 DQ 2
  • What do you think are the most important
    characteristics/attributes of successful sales
    people? Discuss BTW Sales is part of the
    marketing function.
  • You are working at Johnson Johnson and one of
    your responsibilities is to set prices for new
    drugs. The firm has invented a cure for Aids and
    is protected by patent. The cost for the one time
    injection that cures the disease is 100 and
    includes amortization of the development cost
    (The 1 billion cost to develop the product is
    included

9
MKT 571 Course Success Begins /snaptutorial.com
  • MKT 571 Week 3 Individual Assignment
  • MKT 571 Week 3 Learning Team Deliverable)
  • Write a white paper on a company of your choice
    and discuss the market segmentation within that
    industry along with the target market for the
    company and the selection process for that target
    market.
  •  
  • Required Elements
  •  
  • No more than 1200 words
  • Complete the Learning Team Deliverable.

10
MKT 571 Course Success Begins /snaptutorial.com
  • MKT 571 Week 3 Quiz
  • MKT 571 Week 3 Summary
  • 1. Which of the following is the most
    closely related with organic growth of an
    organization?
  •  
  • 2. Which of the following is the level at
    which the products primary characteristics
    operate?
  •  
  • 3. ----------------is the ability of a
    company to prepare on
  • Write a Short Summary about this week

11
MKT 571 Course Success Begins /snaptutorial.com
  • MKT 571 Week 4 DQ 1
  • MKT 571 Week 4 DQ 2
  • Let's assume that our overall objectives for the
    Recharge bar is to generate 300 million in year
    1 sales and capture the 1 market share position
    in the U. S market. Describe your Distribution
    strategy to allow these lofty goals to be
    accomplished.
  • Let's assume that The Recharge Bar has been
    wildly successful and we have achieved all our
    major objectives in the U. S. market by the end
    of year three. Should we consider expanding our
    distribution globally? What are some of the major
    factors that we need to be aware of and plan for?
    In other words, what makes marketing

12
MKT 571 Course Success Begins /snaptutorial.com
  • MKT 571 Week 4 Quiz
  • MKT 571 Week 4 Summary
  • 1. Which marketing system is another channel
    development in which two or more companies put
    together resources to exploit an emerging market
    opportunity?
  •  
  • 2. What type of distribution places the
    goods or services in as many outlets as possible?
  •  
  • Write a Short Summary about this week

13
MKT 571 Course Success Begins /snaptutorial.com
  • MKT 571 Week 4 Team Assignment New
  • MKT 571 Week 5 DQ 1
  • Complete a market segmentation of no more than
    1,400 words for your buyers. Be sure to include
    the following
  •  
  • Detail the target market profiles, key buying
    behaviors, and decision motivators for your
    consumer and organizational target markets.
  • Let's assume our objective for Recharge is to
    deliver 300 million in first year sales and to
    capture the 1 market share position in the
    category by the end of our first full year of
    operation.
  •  
  • (BTW. Setting marketing objectives prior to
    developing strategy is real important)

14
MKT 571 Course Success Begins /snaptutorial.com
  • MKT 571 Week 5 DQ 2
  • MKT 571 Week 5 Individual Assignment
  • Instead you're going to get a chance to get your
    creative juices going and to hopefully have some
    fun doing it.
  •  
  • Each of you will demonstrate your creative
    approach to the ReCharge Bar by developing a TV
    commercial, radio spot or magazine ad. You don't
    need to get fancy with the graphics. You can
    verbally describe what is going on.
  • Select a current product with which you are
    familiar, and pitch a new Integrated Marketing
    Communication plan (IMC) to your client.
  •  
  •  
  • Create a Microsoft PowerPoint presentation of
    8-10 slides that includes the following
    components
  •  

15
MKT 571 Course Success Begins /snaptutorial.com
  • MKT 571 Week 5 Learning Team Deliverables
  • MKT 571 Week 5 Quiz
  • Complete the Learning Team Deliverable.
  • 1. Mountain Dew is brand known for
    sponsorships of adventure events such as
    snowboarding and skateboarding competitions. What
    is the most likely objective of Mountain Dews
    sponsorship of these events?
  •  
  • 2. When a consumer considers a product or
    service, he or she will choose whichever product
    or service delivers the highest
  •  

16
MKT 571 Course Success Begins /snaptutorial.com
  • MKT 571 Week 5 Summary
  • MKT 571 Week 6 Quiz
  • Write a Short Summary about this week
  • 1. Which of the following is true regarding
    a marketing audit?
  •  
  • 2. A marketing audit typically best
    conducted by a(n)
  •  
  • 3. Which of the following is likely to be an
    important trend in marketing in the future?

17
MKT 571 Course Success Begins /snaptutorial.com
  • MKT 571 Week 6 Summary
  • MKT 571 Week 6 Team Assignment Investor
  • Write a Short Summary about this week
  • Pitch your Learning Team's new product to the
    class using a Microsoft PowerPoint presentation
    of 10-15 slides.
  •  
  • Include the following key components from your
    New Product Launch Marketing Plan
  •  
  • Executive summary

18
MKT 571 Course Success Begins /snaptutorial.com
  • MKT 571 Week 6 Team Assignment New Product Launch
  • Complete the final phase of your New Product
    Launch Marketing plan. Using the sample Marketing
    Plan in Marketing and Management (pp. 60-65),
    consider your product launch to date, reflect on
    additional learning, and refine to create a
    Marketing Plan for your new product.  

19
MKT 571 Course Success Begins /snaptutorial.com
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