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Licensed Sports Merchandise Market Report – Focus on North America: 2016 Edition - New Report by Koncept Analytics

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Title: Licensed Sports Merchandise Market Report – Focus on North America: 2016 Edition - New Report by Koncept Analytics


1
Licensed Sports Merchandise Market Report
----------------------------------------- 2016
View Report Details
2
View Report Details
  • Executive Summary
  • Sports licensing has grown in scope and
    sophistication over the past decade, and is one
    of the top four revenue producers in the
    licensing world. In the US, the business is
    dominated by the four major sports leagues,
    National Football League, Major League Baseball,
    National Basketball Association and the National
    Hockey League along with NASCAR. In addition more
    than 300 colleges and universities in the US are
    involved in collegiate licensing, marketing their
    rights primarily to the apparel market with
    sometimes very respectable revenues, depending on
    the performance of their sports teams and the
    size of the university or college. In terms of
    its segments, sports apparel have the highest
    growth rate while among the sporting equipment,
    videogames/software are expected to grow at a
    faster rate as compared to sporting goods toys
    and games.
  • The report Licensed Sports Merchandise Market
    provides an in-depth analysis of the US and
    Canada market for licensed sports merchandise.
    The major trends, growth drivers as well as
    issues being faced by the industry are being
    presented in this report. The major players in
    the industry, VF Corporation, G III Appeal Group,
    Fanatics Inc. and Dicks Sporting Goods Inc. are
    being profiled.
  • The key factors driving the growth of the
    licensed sports merchandise market are
    accelerating sports market in North America,
    rising demand of sporting goods, increasing GDP
    in the US and Canada, growing demand for
    e-commerce and rising demand for top sports. Some
    of the noteworthy trends and developments of this
    industry are growth of online streaming,
    introduction of domestic and housewares,
    licensing of player, technological advancement
    and rising demand of social media. However, the
    expansion of licensed sports merchandise market
    is hindered by counterfeiting/duplicate products,
    declining retail shelf space and high entry
    barriers.
  • By combining SPSS Inc.s data integration and
    analysis capabilities with our relevant findings,
    we have predicted the future growth of the
    industry. We employed various significant
    variables that have an impact on this industry
    and created regression models with SPSS Base to
    determine the future direction of the industry.
    Before deploying the regression model, the
    relationship between several independent or
    predictor variables and the dependent variable
    was analyzed using standard SPSS output,
    including charts, tables and tests.

3
Rising demand of sporting goods and accelerating
sports market in North America to drive the
market..
The US Canada Retail Sales Licensed Merchandise
Market by Value (2008-2014)
  • Retail sales of licensed merchandise in the US
    and Canada grew by in 2014 to US... billion.
    This is the fourth consecutive year wherein the
    sales had increased.
  • By property types, trademarks/brands held the
    largest market share of in 2014, followed by
    fashion, sports, entertainment, art and
    celebrities with share of , , , and
    respectively in the total retail sales of
    licensed merchandise in the US and Canada.
  • By product types, apparel, accessories and
    food/beverages accounted for the largest market
    share of , and respectively in the total
    retail sales of licensed merchandise in the US
    and Canada in 2014. It was followed by HBA,
    toys/games, and footwear and consumer electronics
    with , , and .. share respectively.

The US Canada Retail Sales of Licensed
Merchandise by Product Category (2014)
The US Canada Retail Sales of Licensed
Merchandise by Property Type (2014)
4
Rising demand of sports league and rising demand
of top sports driving the market
Retail Sales of Licensed Sports Merchandise in
the US and Canada by Value (2006-2014)
  • Retail sales of licensed sports merchandise were
    valued at US... billion in 2014, as compared to
    US... billion in 2013, showing an incline of .
  • By product category, Apparel, by far the most
    dominant product category accounting for in
    retail sales, videogames/software stood at second
    position with share of . Followed by
    accessories, gifts/novelties, footwear and
    toys/games with share of , , and
    respectively.
  • As of 2014, The two largest leagues, NFL and MLB
    together represented share in the North
    American sports licensing market. NBA is at third
    with , followed by NHL with .

Retail Sales Share of Licensed Sports Merchandise
in the US and Canada by League (2014)
Retail Sales Share of Licensed Sports Merchandise
in the US and Canada by Product Category (2014)
5
The licensed sports merchandise market is growing
due to increasing demand for sports apparel and
the technological advancements
Forecasted Retail Sales of Licensed Sports
Merchandise in the US and Canada (2014-2018E)
  • Retail sales of licensed sports merchandise in
    the US and Canada is poised to grow at a CAGR of
    from US... billion in 2014 to US... billion
    in 2018.
  • The licensed sports merchandise market is growing
    due to increasing demand for sports apparel. The
    improvement of living standards and the
    consequential rise of demand for entertainment
    for the middle class, along with the development
    of technological advancement that enables sport
    to be streamed all over the world, has led to a
    rise in enthusiasm for sports and for showing
    support through purchasing merchandise..

6
Contact Us
View Report Details
These are abridged and sanitized sample pages
from the comprehensive report on the Licensed
Sports Merchandise Market . To know more about
this report or for any customized research
requirement, please contact the following
Koncept Analytics CS-36, Second Floor, Ansal
Plaza Vaishali, Ghaziabad, U.P. 201010 T.
91-120-4130959 C 91-9811715635
vikas_at_konceptanalytics.com
Vikas Gupta BD Manager
www.konceptanalytics.com
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