Brand strategy

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• Brand strategy
• A brand is more than logo, name or slogan its
  the entire experience your prospects and the
  customers who have with your company, product or
  service. Your brand
• strategy defines what you stand for and a promise
  you make to your customers. A logo and slogan
  are just key elements that make impressions on
  your brand. Branding is necessary for products
  and the services you offer to huge consumer
  market. Brand helps you to stand up from you
  competition. An effective brand strategy gives
  you a specific position in increasingly
  competitive markets. A brand is a promise to
  customer for their expectations for product. It
  says how much they expect from your product, how
  much they love your product. And it
  differentiates you from your competitors.
• An effective brand strategy gives you a major
  scale in increasingly competitive markets. A
  brand strategy is how, what and to whom you plan
  to communicate and deliver your brand messages.
  How you advertise your product is part of your
  brand strategy. Your product distribution
  channels are also a part of your brand strategy.
  How you study the market, the needs of your
  customer are also a part of your Brand Strategy.
  To get more success an organization should have
  a perfect strategy. For a perfect Brand strategy
  an organization have study below things.
• Need to search the market
• Need to know customers demand
• Quality of product and service should be the
  best.
• What are the benefits and features of your
  products or services?
• What do your customers already think of your
  company?
• What more you should give to the customers.
• Successful brand strategy creates brand equity.
  This means the amount of money that customers
  are paying is just because its your brands
  product. In addition to generating revenue,
  brand equity makes your company more valuable
  among all other.
• There is a link between a successful business and
  strong branding. Branding is a heart of the
  business. Branding strategy helps you know your
  stand in market. A branding strategy helps
  establish a product within the market and to
  build a unique brand that will grow in a
  saturated marketplace. Below are commonly used
  branding strategies

Company Name
Sometimes a company name itself becomes a brand.
And the ranges of products they deliver are
famous in customer just because of the company
name.
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Attitude Branding Brands whose value comes in
first choice while purchasing products. The prize
of that product becomes secondary thing are said
to be "identity brands. Some brands have such a
strong identity that they became "iconic
brands". Brand Extension Many fashion and
designer companies, fragrances, shoes, vehicles,
furniture, and hotels have its own value in
market. Actually the product is not different
than that which are already in the market,
except it has a brand name marking. For more
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