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How To Utilize Social Media To Boost SEO?

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Owing to constant changes in Google’s algorithm and emergence of social media, SEO industry has seen a steady growth. Also, people spend quite considerable time on social media sites today, youth especially. – PowerPoint PPT presentation

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Title: How To Utilize Social Media To Boost SEO?


1
How To Utilize Social Media To
Boost SEO?
2
  • Owing to constant changes in Googles algorithm
    and emergence of social media, SEO industry has
    seen a steady growth. Also, people spend quite
    considerable time on social media sites today,
    youth especially.

3

It was found in recent survey that a person
spends approximately 20 mins on an average on
Facebook! This is just about Facebook, many
people spend time on other networking sites like
Twitter, Pinterest, LinkedIn etc to socialize and
get updates.
Considering the impact that social media has on
its audience, youth in particular, it has become
unimaginable today to ignore its importance while
creating a SEO strategy.
4
Social Media Practices that Boost SEO
  • Following the same trend, I would like to
    highlight how a new blogger or an entrepreneur in
    general can leverage the power of social media to
    improve their presence on search engines.

Grow Audience
Complete Profile
Social Sharing
Content Marketing
Encourage External Inbound Links
5
Social Sharing
  • Higher number of followers, likes and shares
    leads to better domain authority. You can gain
    more visibility by directly asking visitors to
    like or share if they found the post useful.
    Thus, you can reach large of people which makes
    Google believe that you are popular amongst the
    masses.

6
Complete Profile
  • Always keep your profile complete so that people
    can get information about you and your services.
    Mention contact details, website url and brief
    description of your skills or services on your
    profile page. You will find often find social
    media profiles in search results of a brand or
    company.

7
Grow Audience
  • Google tends to believe that the page or post
    that is more popular amongst users, is likely to
    have large audience. Also, it is an indicator of
    brands creditability. Hence, post original
    content with a purpose to genuinely serve people
    to build traffic and popularity.

As you share knowledge, you become popular in
your niche and thus build your brand. Be in
constant touch with your users through social
media. Check out this article on Customer
Engagement Tactics to Drive More Business.
8
Encourage External Inbound Links
  • If many websites link to your content, then
    Google considers it to be authoritative. Of
    course, you need to get high quality sites link
    to your content to be seen as important and for
    that, you should post useful articles, tips,
    inquires, product reviews and general discussion
    items.

9
Content Marketing
  • Content Marketing has become part of the
    must-follow strategy in 2015 in order to attain
    success in online business. It has become an
    unavoidable part of SEO strategy to win more
    organic traffic. Google tends to favor social
    media updates in the top sections of its SERPs.
    Thus if you want to attain a position in top 10
    results quickly, make sure your posts are
    optimized for the opportunity. Post about latest
    updates which tend to be searched more.

10
  • Social media marketing and SEO both focus on
    building an appealing identity that attracts
    visitors naturally. Understanding social medias
    effects on SEO will help you better plan and
    manage your campaign.

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