How does Google Adwords Work and its Benefits - PowerPoint PPT Presentation

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How does Google Adwords Work and its Benefits

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Google AdWords helps in determining keywords and observing ads bidding. Maximum CPC and quality score fix which ad is to be displayed. CTR, relevancy, landing pages and users experience tell what’s the bidder’s quality score. Optimizing adwords account for drafting ads, A/B testing & other strategies solve the tussle of assigning bids. – PowerPoint PPT presentation

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Title: How does Google Adwords Work and its Benefits


1
How
Adwords
Work
And its Benefits
Eminenturetech.com
2
How Google Adwords Works
  • Identify Keywords
  • Check Out Advertiser Pools
  • Arrange Auction
  • Prioritizes relevant to searches
  • Highest Bid Wins

Google Adwords
Eminenturetech.com
3
Where to Place Which Ad?
4
Google factors for Ad Rank
  • Maximum CPC bid
  • Quality score

Google Adwords
Eminenturetech.com
5
Determinants for Quality Score
  • CTR
  • Relevancy
  • Landing Page
  • User Experience

Ad Rank Max. CPC Keyword Bid X Quality Score
Ad Rank Position Decider
Google Adwords
Eminenturetech.com
6
How to Optimize Adwords Account?
7
Drafting Targeting Ad
  • 2 variations of 1 ad
  • Maximize keywords up to 5 in 1 ad

Google Adwords
Eminenturetech.com
8
A/B Testing
  • Find out CVR (conversion rate)
  • Find out CTR (conversion through rate)

Google Adwords
Eminenturetech.com
9
Play with bid-strategies
  • Check out quality score
  • Take a look at average position

Google Adwords
Eminenturetech.com
10
Benefits
11
Benefits to
  • Users Hunt ends for relevant data
  • Advertiser Gets connected with the target
    audience at low price
  • Google Generate revenue in millions

Google Adwords
Eminenturetech.com
12
Thanks for Watching
Eminenture Technologies
Eminenturetech.com
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