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China Spirits Market Report: 2016 Edition - New Report by Koncept Analytics

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The Chinese spirits industry can be classified into four segments, namely, Baijiu, Huanjiu, Wine and Beer. For more mail: vikas@konceptanalytics.com – PowerPoint PPT presentation

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Title: China Spirits Market Report: 2016 Edition - New Report by Koncept Analytics


1
Chinas Spirit Market Report -------------------
---------------------- 2016
View Report Details
2
View Report Details
  • Executive Summary
  • Spirit consumption in China is a centuries old
    tradition that has found archeological evidence
    in ancient history. Due to deep rooted prevalence
    of spirits in Chinese culture, the modern spirits
    market is primarily dominated by local drinks
    like Baijiu and Huanjiu. However, trade and
    exchange of goods and services have brought in
    global spirits into the Chinese markets , thus
    making the current spirits market of China a
    mixture of traditional drinks like Baijiu and
    Huanjiu along with the existence of wine beer and
    other hard drinks like Gin, Whisky, Vodka, etc.
  • The Chinese spirits industry can be classified
    into four segments, namely, Baijiu, Huanjiu, Wine
    and Beer. Baijiu can further be classified based
    on the fragrance and Huanjiu can be classified
    based on the taste, production method used,
    alcoholic content and the years aged. Wine can be
    classified based on the place of origin, taste,
    grape variety and the method of production. Beer
    is of different types and styles like ale, lager
    and cask ale.
  • Alcohol consumption in China has been influenced
    by various social and cultural changes that have
    taken place over the years. As Chinas
    integration with the world increased, preferences
    moved away from traditional drinks like Baijiu
    and Huanjiu to more internationally known brands
    and products, especially the ones that are low on
    alcohol content like Wine and Beer. But with the
    exhaustion of the demographic dividend and
    increase in greying population, consumption
    patterns begun to revert back. However, the
    increasing trend of demand for alcohol has
    sustained any economic, social or cultural
    change. The key factors driving this growth in
    Chinas spirit market are an increase in Gross
    Domestic Product (GDP) Per Capita, rising
    population of women, higher Per Capita Disposable
    Income, strong demand for traditional drink
    Baijiu, and increase in production capacity over
    the years.
  • The report provides an overview of the entire
    spirits industry of China including the major
    developments that are expected to accelerate its
    growth. Rapid consolidation of the market, better
    preference of mass-to-mid segment in the years
    ahead, rising per capita alcohol consumption in
    rural areas that has surpassed urban areas,
    changes in the consumption patterns and the most
    recent, digital innovations that took place are
    such developments. However, Chinas spirits
    industry faces certain challenges. The
    anti-extravagance campaign of 2012 continues to
    affect the spirits market in China, relatively
    high excise/liquor taxes of Baijiu may discourage
    manufactures and signs of limited volume growth
    may be visible as per capita alcohol consumption
    has already surpassed the global level. Increased
    number of loss- making Baijiu enterprises, health
    and safety concerned along with distinct local
    tastes of the people of China are other such
    challenges that manufactures may have to face.
  • Chinas spirits market is rather fragmented as
    far as competition is concerned. Unlike, the
    global spirits market that is dominated by two
    large companies Diageo and Pernod Ricard, the
    Chinese Spirits market faces stiff competition
    from a number of domestic firms. However, due to
    the large share of Baijiu in Chinas spirit
    consumption, three companies namely Moutai,
    Yanghe and Wuliangye prove to be key players in
    the industry.
  • By combining SPSS Inc.s data integration and
    analysis capabilities with our relevant findings,
    we have predicted the future growth of the
    industry. We employed various significant
    variables that have an impact on this industry
    and created regression models with SPSS Base to
    determine the future direction of the industry.
    Before deploying the regression model, the
    relationship between several independent or
    predictor variables and the dependent variable
    was analyzed using standard SPSS output,
    including charts, tables, and tests.

3
The market for spirits in China is expected to
grow rapidly in the coming years driven by the
unprecedented economic growth leading to
increased disposable incomes, increasing spirit
consumption and several social and cultural
factors that are positively strengthening the
demand for spirits. ..
Chinas Spirit Market by Value(2008-2015E)
  • The overall Chinas spirit market was estimated
    to have reached US..billion(CNY..billion) in the
    year 2015, increasing from US.. billion
    (CNY..billion) in the previous fiscal year
    recording an annual growth of ...
  • Chinas spirit market is estimated to have
    reached .. billion liters by volume in 2015,
    recording an annual growth of ...
  • The overall spirits market by volume grew at a
    CAGR of .. for the period spanning 2008-2014.
  • Chinas traditional drink Baijiu was estimated to
    hold .. of the market share by revenue in the
    year 2015, followed by XX and XX, accounting for
    .. and .. revenue share respectively.

Chinas Spirit Market by Volume (2008-2015E)
Chinas Spirit Market Value by Product (2015E)
4
As Chinas integration with the world increased,
preferences moved away from traditional drinks
like Baijiu and Huanjiu to more internationally
known products, especially the ones that are low
on alcohol content like Wine and Beer. But with
the exhaustion of the demographic dividend and
increase in greying population, consumption
patterns begun to revert back. ..
  • In 2015, revenue from Chinas Baijiu market was
    estimated to have reached US..billion(CNY..billio
    n), increasing from US..billion (CNY..billion)
    in the previous fiscal year, recording an annual
    growth of ...
  • Chinas domestic wine market is estimated to have
    reached US.. Billion(CNY..billion) in 2015,
    increasing from US.. Billion(CNY..billion) in
    the previous fiscal, recording an annual growth
    of ...
  • Chinas imported wine market is estimated to have
    reached US.. Billion(CNY..billion in the year
    2015 increasing from US.. billion (CNY..
    billion) in the previous fiscal, recording an
    annual growth of ...
  • Chinas domestic beer market is estimated to have
    reached US.. billion (CNY.. billion) in 2015
    increasing from US.. billion (CNY.. billion) in
    the previous fiscal year, recording an annual
    growth of ...

Chinas Baijiu Market by Value (2008-2015E)
Chinas Domestic Wine Market by Value (2008-2015E)
Chinas Imported Wine Market by Value (2008-2015E)
5
The Global Spirit Market is rather concentrated,
with only a few players accounting for majority
of the market whereas Chinas spirit market is
highly fragmented.
Baijiu Market Share by Revenue (2014)
  • About .. of the revenue share of Baijiu was
    accounted for by XX. However, XX leads the Baijiu
    industry with .. of the total market share by
    revenue.
  • The high-end segment that was rather fragmented
    in 2011 has started becoming more concentrated
    from 2011-14 and is expected to be majorly
    dominated by XX and XX in year 2015.
  • XX that took up barely .. revenue share in year
    2011 is expected to take up .. share of the
    high-end segment by 2015
  • Chinas spirit market is forecasted to grow at a
    CAGR of .. for the period spanning 2014-18.
  • The market is forecasted to reach US.. billion
    by the end of year 2018.

Chinas High-End Market Revenue Share by Company
(2011-2015E)
Chinas Spirit Market Forecast (2014-2018F)
6
Contact Us
View Report Details
These are abridged and sanitized sample pages
from the comprehensive report on the Chinas
Spirit Market . To know more about this report
or for any customized research requirement,
please contact the following
Koncept Analytics CS-36, Second Floor, Ansal
Plaza Vaishali, Ghaziabad, U.P. 201010 T.
91-120-4130959 C 91-9811715635
vikas_at_konceptanalytics.com
Vikas Gupta BD Manager
www.konceptanalytics.com
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