Amazon Listing Optimization Techniques to Get into Amazon’s Top Rankings

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Amazon Listing Optimization Techniques to Get
into Amazons Top Rankings
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Factors that affects the Amazons Search Rankings

• Amazon search bar is the most used feature on the
  store. Its the easiest way to find out what you
  are looking for without navigating through the
  category hierarchies.
• There are some product fields that one should
  consider filling properly so as to increase the
  chances of getting seen through the search bar
  queries.

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Product Titles

• Amazons product title is the most important
  factor to search and has a character limit of 500
  words.
• Use as many keywords as relevantly possible into
  those 500 characters.
• You only need your keyword to appear once and if
  you use that keyword into the title then you do
  not have to worry about including it elsewhere.

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Amazon Bullet Points

• The bullet points appear beneath the title.
• Because it is close to the title, image, price
  and add to cart button, it is an important field
  in which to add keywords.

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Amazon Keywords

• Amazon has a keyword field and its very
  important from ranking perspective.
• There is no need to add any keyword, which has
  already been used in the product title or bullet
  points.
• However if you havent used a keyword yet in the
  other fields, then you can add that keyword into
  the keyword field. Amazon allows five keywords or
  keyword phrases that you can add.

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Place Your Product in the Correct Category

• Amazon uses a very advanced category structure
  full of subcategories and these categories are
  called Browse Tree Guides (BTGs) in Amazon
  language.
• If your products are not categorized properly,
  then you will lose their visibility on refined
  and unexpected searches.

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Get listed on Other High Ranking Listings

• Want to rank regardless of how horribly
  un-optimized your titles, bullet points and
  keywords are? Simply get listed on someone elses
  listing.
• If you are competing on price, then this thing is
  not only allowed but its recommended. Here is
  what you can do

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Get listed on Other High Ranking Listings

• Search for your product on Amazon as a customer
  would
• Make a note of the item that is the same as yours
  that ranks highest for each search (Non-Prime
  Listing)
• Note the ASIN (Amazon Standard Identification
  Numbers are unique blocks of 10 letters and/or
  numbers that identify items.)
• In your Product fields, add that ASIN
• Note the Brand
• Lower your price one penny lower than the lowest
  seller
• Amazon will match you to that product

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Contact Data4Amazon.com
Would you like to learn more ? Or need some help
with optimizing the listings on your Amazon
Store? Please contact Data4Amazon.com to rapidly
list your products on Amazon, get them optimized
and see your sales skyrocket.
Contact Us info_at_data4amazon.com www.data4amazon.c
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