Amazon Listing Optimization Techniques to Get into Amazon’s Top Rankings - PowerPoint PPT Presentation

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Amazon Listing Optimization Techniques to Get into Amazon’s Top Rankings

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Through this podcast Data4Amazon shares "SEO Tips to Get Top Rankings on Amazon".So listen to it & I assure you it will definitely help in Amazon Product Listing Optimization, which in turn will get you more profits. – PowerPoint PPT presentation

Number of Views:44
Updated: 16 March 2016
Slides: 10
Provided by: Data4Amazon
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Title: Amazon Listing Optimization Techniques to Get into Amazon’s Top Rankings


1
Amazon Listing Optimization Techniques to Get
into Amazons Top Rankings
2
Factors that affects the Amazons Search Rankings
  • Amazon search bar is the most used feature on the
    store. Its the easiest way to find out what you
    are looking for without navigating through the
    category hierarchies.
  • There are some product fields that one should
    consider filling properly so as to increase the
    chances of getting seen through the search bar
    queries.

3
Product Titles
  • Amazons product title is the most important
    factor to search and has a character limit of 500
    words.
  • Use as many keywords as relevantly possible into
    those 500 characters.
  • You only need your keyword to appear once and if
    you use that keyword into the title then you do
    not have to worry about including it elsewhere.

4
Amazon Bullet Points
  • The bullet points appear beneath the title.
  • Because it is close to the title, image, price
    and add to cart button, it is an important field
    in which to add keywords.

5
Amazon Keywords
  • Amazon has a keyword field and its very
    important from ranking perspective.
  • There is no need to add any keyword, which has
    already been used in the product title or bullet
    points.
  • However if you havent used a keyword yet in the
    other fields, then you can add that keyword into
    the keyword field. Amazon allows five keywords or
    keyword phrases that you can add.

6
Place Your Product in the Correct Category
  • Amazon uses a very advanced category structure
    full of subcategories and these categories are
    called Browse Tree Guides (BTGs) in Amazon
    language.
  • If your products are not categorized properly,
    then you will lose their visibility on refined
    and unexpected searches.

7
Get listed on Other High Ranking Listings
  • Want to rank regardless of how horribly
    un-optimized your titles, bullet points and
    keywords are? Simply get listed on someone elses
    listing.
  • If you are competing on price, then this thing is
    not only allowed but its recommended. Here is
    what you can do

8
Get listed on Other High Ranking Listings
  • Search for your product on Amazon as a customer
    would
  • Make a note of the item that is the same as yours
    that ranks highest for each search (Non-Prime
    Listing)
  • Note the ASIN (Amazon Standard Identification
    Numbers are unique blocks of 10 letters and/or
    numbers that identify items.)
  • In your Product fields, add that ASIN
  • Note the Brand
  • Lower your price one penny lower than the lowest
    seller
  • Amazon will match you to that product

9
Contact Data4Amazon.com
Would you like to learn more ? Or need some help
with optimizing the listings on your Amazon
Store? Please contact Data4Amazon.com to rapidly
list your products on Amazon, get them optimized
and see your sales skyrocket.
Contact Us info_at_data4amazon.com www.data4amazon.c
om
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