8 Essential Elements an Ecommerce wesbite must have for success

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Most Essential Elements an Ecommerce Website
Must Have
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Clear logo
A recognizable logo is a reassuring symbol for
the online buyers. Needless to say, we are more
inclined to buy products from the brands we
recognize, right? The case is the same when it
comes to online shopping. In addition to having
the most efficient shopping cart solution, your
ecommerce website development services should
focus on adding a clear and remarkable logo. The
logo is your business card. Make sure the logo
you use, for a startup or established brand, is
beautiful, clear and matches your type of
business.
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Special deals
It does not matter how strong or weak the dollar
or Euro, it is the nature of human beings to
want to save as much money as they can. Making
this possible with your ecommerce integration
can lure more customers and even increase
engagement. Offer special deals, freebies and
even free-shipping wherever possible. It is
important to assume that people still judge the
book by its cover. How fast your website grabs
their attention will influence how well it
performs. One of the best ways to grab attention
with your ecommerce website and efforts is to
offer freebies. Every buyer is interested in a
promo no matter how insignificant it is.
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Provide latest news
Provide latest news
The fact that it is an ecommerce website does not
mean you dont have to educate your customers.
As a matter of fact, the more you educate your
customers, the more trust they will build in
you. Homepage is a great place to house
information on latest news, upcoming products and
events and so much more. Make it easy for buyers
to find hot prices and exclusive deals and they
will forever come back to your site for more.
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Simple payment gateway
Simple payment gateway
A major problem that causes most ecommerce sites
not to make as much sales is their payment
gateway. If it is complicated or long, most
buyers will get scared and abandon the
process. In your payment gateway integration,
you must make it as simple as possible. The
number of clicks needed to complete a purchase
should be below 5.
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Search Box
Search Box
Do you deal with a wide variety of products? If
yes, you will need a search box. This is a must
have. It will help customers who need a specific
product that they need to locate from the myriad
of products on your website. A well-positioned
search box will help visitors locate their target
products with ease. To facilitate navigation,
ensure there is a quick link-back to the shopping
cart solution.
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Related products
One of the best upselling feature used on almost
all ecommerce websites is the Related Product
feature. It will help visitors compare products
and also help them know what they can purchase
along with their current viewing. A great way of
doing this is to add a title like Customers who
bought this also bought This encourages
shoppers to buy.
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Categories
Categories
Every ecommerce website should focus on
categorizing the products. This makes an
ecommerce website look professional and also
makes it easy for shoppers to locate products.
You can add the category feature at the top or
sidebar of your web page.
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Great Privacy and Return Policy
Great Privacy and Return Policy
The terms in your policies will influence your
sales. People no longer ignore the terms and
conditions. Entice your customers by providing
them with great terms in your privacy policy and
return policy.
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