What Is Content Marketing ROI

1
What Is Content Marketing ROI?
2

• In the world of digital marketing, content is one
  of the most powerful methods of reaching out to
  your customers. If you must implement content
  marketing for your business, then use it for the
  purpose of achieving your marketing goals. It is
  essential to ensure that your content marketing
  strategies are bringing in revenue. After all,
  you are investing time and money in it for the
  long term.

3

• Social media and content marketing are similar as
  they both provide long term benefits to
  businesses. However, it is difficult to
  accurately understand the ROI for them both.
  Earlier, people used proof-of-concepts to
  understand the usability of these marketing
  tactics. However, this is no longer the case as
  there is a need for actionable statistics before
  investments are made.

4

• At the same time, content has become very
  important to any organization that wishes to
  communicate more effectively with their customers.

5

• Content marketing ROI is generally problematic
  for business owners. However, it should not be a
  problem, especially for confident, experienced
  marketers. Content is a great marketing tool.
  Moreover, its benefits and ROI have now become
  measurable. Of course, you need to know some
  figures in order to help you calculate the ROI of
  your content.

6
(No Transcript)
7
How to calculate your content marketing ROI

• In order to perform an ROI calculation for your
  marketing activities in content, you need to
  start at the basics. These basics are the
  generated revenue and the costs. It is critical
  to make the estimation or the accurate
  calculation of these metrics in order to
  calculate the content marketing ROI.

8
Outgoing costs to content marketing

• You should estimate how much money content
  marketing is costing your business. This cost can
  be comprised of a number of things. The salaries
  of your content writers and developers as well as
  the overheads associated with creating the
  content will be a part of it.

9

• The cost of distributing the content by means of
  a content amplification platform like Outbrain
  also needs to be included. If you are using any
  software for creating or publishing the content,
  you need to add their costs as well. Taken
  together, it will be the outgoing cost of your
  content marketing project.

10
Revenue generated through content marketing

• It is essential to know how much revenue your
  content marketing tactic has brought in for your
  company. On the other hand, the efficiency and
  success of any marketing tactic involving content
  are generally measured by the engagement it
  generates rather than its actual commercial
  success.

11

• You can find out the revenue generated by various
  means. You can take a look at the number of sales
  that have originated through the content.
  Alternatively, new emerging technologies which
  utilize product-to-content suggestions can be
  used to show a more transparent link between the
  read content and the ultimate purchase. There are
  now technological methods which you can use to
  understand the effects of specific content pieces
  on the purchases.

12

• Another vital point to be kept in mind is that
  personalization of content marketing, is now a
  possibility and improving with time. This can
  help you make realistic calculations on various
  metrics such as lifetime customer value
  improvement, the monetary value of customer
  engagement on the basis of each piece of content
  and customer acquisition costs. Over time, such
  calculations will improve further giving you more
  accurate results for revenue increases.

13
Formula for content marketing ROI

• Once you know the costs of marketing and the
  generated revenue of your content, you will be
  able to calculate the returns you gained from
  your investments.
• ROI (Generated Revenue The Cost of Marketing
  with Content) / the Cost of Marketing with
  Content. 
• Expressed as a percentage, the final number
  should be multiplied by 100. 

14
Why do you need content marketing ROI numbers?

• By calculating the content marketing ROI, you
  will be able to utilize it to find out more of
  the value of content on the other aspects of your
  business apart from marketing. You will be able
  to showcase the value by saying that the ROI of
  content is better than some of the other
  advertising and marketing tactics.

15
(No Transcript)
16

• From a marketers perspective, marketing with
  content can prove to be a better option than
  other methods. A cold hard fact as demonstrated
  by the ROI will be able to lend their arguments
  more weight. They can show that content brought
  in more customers rather than an AdWords
  campaign. Spillover benefits can also be
  showcased in a similar manner.

17

• Content can have other uses apart from its
  commercial impact. Such impacts may not be
  measurable but they can be effective nonetheless.
  An example of this is brand awareness. More
  exposure to content can increase brand awareness
  and the positive emotions associated with it.

18

• On the other hand, the ROI of content will
  ultimately help you show these benefits clearly.
  All of these calculations and insights are
  imperative in showcasing the importance of
  content in digital marketing.

19

• To know more update, visit us

http//alvomedia.com/