How Can You Make Checkout Process Less Boring For Your Customers? - PowerPoint PPT Presentation

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How Can You Make Checkout Process Less Boring For Your Customers?

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Doing everything to ensure customers don’t flinch at the checkout process is nothing new. – PowerPoint PPT presentation

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Title: How Can You Make Checkout Process Less Boring For Your Customers?


1
How Can You Make Checkout Process Less Boring For
Your Customers?
2
  • Doing everything to ensure customers dont flinch
    at the checkout process is nothing new. It goes
    without saying that making a checkout process
    worthy of ease and accessibility will definitely
    bring more profit to your ecommerce store. So if
    you want to become an ecommerce star in the
    market, you better start taking care of how
    customers really feel being and eventually
    crossing check out threshold.
  • Think about your own experience. Would you like
    to rush to a store that displays more than
    enough, you need to make your final purchase?
    Customers are determined and confident about what
    they want. So in this state, treating them with
    the seemingly eternal checkout process will give
    them a hard time. They are not in some kind of
    tough spot where number of obstacles will add to
    their excitement.

3
  • Less is truly more condense the checkout span
  • Global cart abandonment is hitting the peak level
    now and it has become the official prevalent
    concern in the market. Ecommerce market experts
    on their quest for cart solutions have discovered
    that congestion of too much clutter on customers
    way out can discourage them to take further
    action.
  • In a study by UPS, 20 of people said their main
    reason for basket abandonment was that the
    checkout process was too long and confusing.
  • Cart laden with merchandise is abandoned because
    there is a long wait down the line, boring and
    exasperating. Chuck out extra loads of
    information or even form requirements. Let buyers
    lounge through the checkout funnel make it fun
    and enjoyable and concise.

4
  • Support excellence
  • Do you provide feel-good support to your
    customers? This is especially necessary when they
    have made up their mind about a product but just
    need a last-minute help. This is the best chance
    to increase conversion for your online store.
  • No matter how precisely you have prepared product
    description, there would always be something
    about the product you sell, or services you give,
    that can puzzle them. Ask them upfront by
    automatic pop up of the chat box. Discover their
    problem and offer solution that is tailored just
    to answer their questions rather than propose a
    sales pitch.

5
  • Install progress indicators
  • This is a crucial one having ability to be a king
    among different checkout solutions. So we will
    take you a little deeper. If you know where
    exactly you are going to stop to reach the final
    stage in your marathon, you will feel the sudden
    confident enthusiasm. Here comes the heroically
    solution Progress indicators.
  • Using the progress indicators in a vivid design
    at a noticeable position on your checkout page
    will resolve the problem by informing them
    comfortable where they are in the process and how
    much patience they need, and for how long.
  • This is also beneficial to customers when they
    have little time to finish the whole business of
    purchase. They will continue their checkout
    journey in knowledge that they will reach the
    final finish line after a certain number of
    steps. This psychology is highly applicable in
    Progress indicators.

6
  • Dont trigger the bombardment of ads
  • Are you still torturing your customers with
    sudden pop ups of the ads during their checkout
    process? This is a mammoth mistake. Filling their
    funnel path to product purchase will bring no
    glory to your business. Nobody would like to be
    attacked by annoying bombardment of ads that are
    irrelevant or wont make sense to your customers.
    So purge those ads, and if you are into paid
    advertisement, make sure you checkout phase does
    not suffer.

Originally published at http//bit.ly/1oIx6oX
7
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