Ways to Attract Trade Show Attendees to Exhibits - PowerPoint PPT Presentation

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Ways to Attract Trade Show Attendees to Exhibits

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The entire point of attending a trade show within your own industry is to get the word out about what your company can offer potential clients. – PowerPoint PPT presentation

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Title: Ways to Attract Trade Show Attendees to Exhibits


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Ways to Attract Trade Show Attendees to Exhibits
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  • When you think of trade show exhibits, certain
    things grab your attention. Some examples can
    include putting on a grandiose light show, cool
    promotional giveaways, your favorite song playing
    from within an exhibit, or an appearance by a
    famous TV actor.

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  • The entire point of attending a trade show within
    your own industry is to get the word out about
    what your company can offer potential clients.
    Below are some methods of drawing attention to
    your exhibit and successfully achieving the art
    of standing apart from the crowd.

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  • People love visuals and colors. Using the color
    black in custom exhibits, for example, forces an
    authoritative mood for trade show attendees. Red
    symbolizes excitement and the color blue equates
    to a serene feeling.

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  • For a new product launch, you would probably want
    to incorporate red into the design. If your
    company is exhibiting at a fitness show, you
    might use blue to gain some attention for your
    new yoga class. Lights can also be included in
    this category to earn glances from attendees.

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  • Offering freshly baked cookies plays to peoples
    sense of smell and cravings. Who wouldnt want to
    step inside a booth with baked goods waiting for
    them? Pair it with hot coffee and youre setting
    yourself up for instant success.

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  • Atmosphere matters when it comes to trade show
    attendees approaching your exhibit. People dont
    want to be in a jam packed booth where they cant
    even take a step. An open atmosphere will induce
    a welcoming feeling and moving the furniture
    towards the back or side of a booth will help
    with that.

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  • Booth staff and attendees will instantaneously
    feel comfortable in your trade show exhibit when
    you choose quality carpet with padding. Sales
    staff will be good for the entire day and
    attendees will want to stick around to see how
    your company works for them.

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  • Adding something fun with each staff member
    (useful giveaway, beverage, etc.) will make them
    feel at home and allow for fun, non-business like
    conversations to happen.Whether or not we want to
    admit it, people judge each other all the time.

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  • Having a dress code for staff is necessary for
    trade show attendees to determine who is with
    your company. Getting shirts, pants, or a scarf
    customized for all of the booth staff to wear is
    important.

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  • If theyll be working in your trade show exhibit
    for more than a few days, order a few options in
    their size for them wear. The dress code has to
    represent what your brand and corporate values
    are all about.

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  • Technology plays a massive role in our lives,
    just like it should be incorporated when planning
    your trade show exhibits. Using e-mail blasts and
    sponsorships will tremendously help when
    gathering potential leads. With so many
    relatively inexpensive options, make sure you
    have all of them at your disposal.

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  • Last, but not least, how your booth staff
    interacts with attendees matters. A well-trained
    booth staff is essential for a successful trade
    show. Only the best people from your company
    should be chosen because he or she needs to be a
    point-of-reference for everything about your
    company.

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  • These people need to be able to start a
    conversation with attendees and keep it flowing.
    Booth staff needs to be welcoming, kind,
    knowledgeable, have an outgoing personality, and
    know how to handle various situations that may
    arise at a trade show.

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  • To know more information, visit us

http//www.exhibitsystemsinc.com/
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