MKTG 522 learning consultant - tutorialrank.com

1
MKTG 522 learning consultant/ tutorialrank.com
For More Best A Tutorials
www.tutorialrank.com.com
2
MKTG 522 learning consultant/ tutorialrank.com

• MKTG 522 Complete Course Project (Marketing Plan)

• MKTG 522 Week 1 Course Project Marketing Plan
  Topic

• Course Project - Final Marketing Plan Submission
• 1.0 Executive Summary
• 2.0 Situation Analysis
• 2.1 Market Summary
• 2.2 SWOT Analysis

• Course Project
• This week, you will begin working on your
  Marketing Plan that is due in Week 7. Click on
  the Marketing Plan tab in Course Home for the
  full details.
• Submit your Marketing Plan topic using the
  Marketing Plan Topic Form found in Doc Sharing.
• Please download and review the Marketing Plan
  Guide in Doc Sharing prior to beginning your
  marketing plan. Also, see the Sonic Marketing
  Plan Example and Exercises in the Appendix of
  your Kotler textbook. The questions asked in the
  exercises may help you further develop your
  marketing plan.

3
MKTG 522 learning consultant/ tutorialrank.com

• MKTG 522 Week 1 DQ 1 (Market Research)

• MKTG 522 Week 1 DQ 2 (Strategic Marketing
  Planning)

• Name the six steps in the marketing research
  process as discussed in the Kotler text.
• Why is it important to include all of these steps
  in the research process?
• Why is the first step the most important?

• Why is it important for a company to have a well
  written mission statement?
• What key points do you think need to be included
  in the mission statement?
• Should a mission statement also be a marketing
  tool?

4
MKTG 522 learning consultant/ tutorialrank.com

• MKTG 522 Week 1-7 All DQs

• MKTG 522 Week 2 Course Project Marketing Plan
  (Draft 1)

• MKTG 522 Week 1 DQ 1 (Market Research)
• MKTG 522 Week 1 DQ 2 (Strategic Marketing
  Planning)
• MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
• MKTG 522 Week 2 DQ 2 (Target Market Selection)
• MKTG 522 Week 3 DQ 1 (Branding)
• MKTG 522 Week 3 DQ 1 (Competitive Strategies)
• MKTG 522 Week 3 DQ 2 (Competitive Strategies)
• MKTG 522 Week 4 DQ 1 (Pricing Strategies)
• MKTG 522 Week 4 DQ 2 (Marketing of Services)
• MKTG 522 Week 5 DQ 1 (Channels of Distribution)

• Course Project - Marketing Plan Submission 1
• This week, your first draft of the Marketing Plan
  is due for review and feedback. For complete
  details, click on theMarketing Plan tab in Course
  Home and download the Marketing Plan Guide in Doc
  Sharing.
• In the first draft of your Marketing Plan, you
  will be providing your first draft, which
  includes Section 2.0 in your Marketing Plan.
  Please remember to go back and revise these
  sections based upon the grading feedback, the
  readings, lectures, and discussions throughout
  the course.

5
MKTG 522 learning consultant/ tutorialrank.com

• MKTG 522 Week 2 DQ 2 (Target Market Selection)

• MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)

• What are some of the factors that influence
  consumers buying behavior?
• Have the purchasing habits of your parents and/or
  grandparents influenced your buying behavior?
• If you were to open your refrigerator and
  cupboards and compare the contents with those of
  your parents, would you find some brands in
  common?

• What are some of the challenges faced by
  marketers as they attempt to define their target
  markets?
• How necessary is it to fine-tune your Marketing
  Plan so that your target market is clearly
  defined and measurable?
• Why is extensive research necessary for an
  accurate definition of a target market?

6
MKTG 522 learning consultant/ tutorialrank.com

• MKTG 522 Week 4 Course Project Marketing Plan
  (Draft 2)

• MKTG 522 Week 3 DQ 1 (Branding)

• Procter Procter Gamble (PG) perhaps
  epitomizes the ability to create highly
  successful brands and marketing efforts. Read the
  Breakthrough Marketing case study about Procter
  Gamble on page 269 in chapter 9 of your e-text.
• Given our study through the first three weeks, to
  what do you attribute PG's success and its
  ability to continually grow its business? Were
  you to project into the future, what
  recommendations would you make to PG marketing
  executives, especially as to where the company
  might be vulnerable?

• Course Project - Marketing Plan Submission 2
• 3.0 Marketing Strategy
• 3.1 Mission
• 3.2 Marketing Objectives
• 3.3 Financial Objectives
• 3.4 Target Markets
• This week, your second draft of the Marketing
  Plan is due for review and feedback. For complete
  details, click on the Marketing Plan tab in
  Course Home and download the Marketing Plan Guide
  in Doc Sharing.
• In the second draft of your Marketing Plan, you
  will be adding the first four parts of Section
  3.0 to the working copy of your Marketing Plan.
  Please remember to go back and revise each of
  these sections based upon the grading feedback,
  and the readings, lectures, and discussions
  throughout the course. Submit only these sections
  due for review.

7
MKTG 522 learning consultant/ tutorialrank.com

• MKTG 522 Week 4 DQ 2 (Marketing of Services)

• MKTG 522 Week 4 DQ 1 (Pricing Strategies)

• As part of the Marketing Mix, PRICE, P, is
  important to the marketer. Yet when we look at
  price, it is more than just a dollar figure. What
  does price represent to the consumer? What does
  price represent to the marketer?

• How is the marketing of services different than
  the marketing of a product? What are the
  challenges of marketing a service? How is
  marketing shoes different from marketing shoe
  repair?

8
MKTG 522 learning consultant/ tutorialrank.com

• MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
  Logistics)

• MKTG 522 Week 5 DQ 1 (Channels of Distribution)

• As part of the Marketing Mix, Place, or Channels
  of Distribution, is important to understand. What
  is the difference between Direct channels of
  distribution and Indirect channels of
  distribution?
• It has been said that "channels of distribution
  may be the best opportunity for a sustained
  competitive advantage." Based on your Kotler
  text, would you agree or disagree? Why?

• Describe Market Logistics. What are some of the
  steps necessary for market logistics planning?
  Please provide an example.

9
MKTG 522 learning consultant/ tutorialrank.com

• MKTG 522 Week 6 DQ 1 (Marketing Communications)

• MKTG 522 Week 6 Course Project Marketing Plan
  (Draft 3)

• Course Project - Marketing Plan Submission 3
• 3.5 Positioning
• 3.6 Strategies
• 3.7 Marketing Mix
• 3.8 Marketing Research
• This week, your third draft of the Marketing Plan
  is due for review and feedback. For complete
  details, click on theMarketing Plan tab in Course
  Home and download the Marketing Plan Guide in Doc
  Sharing.

• Describe Integrated Marketing Communications
  (IMC). Why is it so important in the 21st century
  for marketers to embrace this? What are some of
  the concerns of the marketer when it comes to
  creating an IMC approach via the promotional mix
  components of advertising, public relations,
  sales promotion, direct marketing, and personal
  selling?

10
MKTG 522 learning consultant/ tutorialrank.com

• MKTG 522 Week 7 DQ 1 (International Markets)

• MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)

• Select an advertisement to which you have
  recently been exposed. It can be in any paid
  communications medium, such as TV, radio,
  newspaper, or magazine. The ad that you select
  should be one to which others in the class can
  easily relate, such as Verizon's "Can you hear me
  now?" ads or the Aflac ad (with the white duck
  that squawks "AFFFFLAAAAAAAC!")
• Evaluate the ad from a consumer perspective. Why
  do you feel the ad was created in the first
  place? What is the MESSAGE that the ad is
  attempting to communicate? What do you see as
  this ad's major strengths or weaknesses? Do you
  think the ad was a success?

• Kellogg Company (you know them as Kellogg's,
  makers of Rice Krispies, Corn Flakes, and a
  variety of other cold cereal products) celebrated
  its 100th anniversary a few years ago in 2006. As
  with many companies, it has attempted to expand
  internationally.
• To see where Kellogg competes internationally,
  view their Brand Portfolio, and then select the
  Availability link.

11
MKTG 522 learning consultant/ tutorialrank.com

• MKTG Week 1-7 Entire Course

• MKTG 522 Week 7 DQ 2 (Ethics and Social
  Responsibility)

• Customer complaints about Toyota cars suddenly
  accelerating were initially downplayed by Toyota
  Motor Sales in December 2009, which initially
  stated that it was caused by the driver's side
  carpeting getting in the way of the pedal.
  Toyota's announcements at the beginning of 2010,
  however, suggested that the real culprit was a
  defective gas pedal. This resulted in many calls
  for an investigation, as the initial claim about
  the carpeting was seen as apparent camouflage for
  a more serious situation, one that is alleged to
  have resulted in hundreds of Toyota cars suddenly
  accelerating and unable to stop, as well as
  several passengers dying in accidents.

• MKTG 522 Week 1 Course Project Marketing Plan
  Topic
• MKTG 522 Week 2 Course Project Marketing Plan
  (Draft 1)
• MKTG 522 Week 4 Course Project Marketing Plan
  (Draft 2)
• MKTG 522 Week 6 Course Project Marketing Plan
  (Draft 3)
• MKTG 522 Complete Course Project (Marketing Plan)
• MKTG 522 Week 1 DQ 1 (Market Research)
• MKTG 522 Week 1 DQ 2 (Strategic Marketing
  Planning)
• MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)

12
MKTG 522 learning consultant/ tutorialrank.com
For More Best A Tutorials
www.tutorialrank.com.com