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The Future of Packaging Market for Brand Impact and Shelf Presence

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Big Market Research announces addition of report “The Future of Packaging for Brand Impact and Shelf Presence” Get Report Copy @ Summary In a world of ever-more fragmented advertising media and retail outlets, packaging has become a brand's most important consumer touchpoint for a food, drink or personal care product. Packaging is the component of the marketing mix that has the most intimate connection with consumers, because they touch it, squeeze it, carry it and drink from it. – PowerPoint PPT presentation

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Title: The Future of Packaging Market for Brand Impact and Shelf Presence


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The Future of Packaging for Brand Impact and
Shelf Presence
2
Report Description
  • Summary
  • In a world of ever-more fragmented advertising
    media and retail outlets, packaging has become a
    brand's most important consumer touchpoint for a
    food, drink or personal care product.
  • Packaging is the component of the marketing mix
    that has the most intimate connection with
    consumers, because they touch it, squeeze it,
    carry it and drink from it.
  • Get Report Copy _at_
  • http//www.bigmarketresearch.com/the-future-of-pac
    kaging-for-brand-impact-and-shelf-presence-market

3
Report Description
Synopsis - Understand how to differentiate a
brand from competitors to influence brand
switching. - Identify ways to communicate
something about the nature of the product and its
benefits. - Use case studies of successful
innovations, which explain how and why innovation
led to increased sales. - Consider major
technologies expected to influence the future of
packaging design. - Look to other categories for
packaging design ideas that, while common in that
category, will stand out in yours.
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Report Description
  • Reasons To Buy
  • - Where are the biggest opportunities for FMCG
    manufacturers to seize and adapt recent
    innovations in packaging for brand impact and
    shelf presence?
  • - What can manufacturers do to attract consumer
    attention?
  • - How can a package be made to translate a
    brand's key attributes or ingredients?
  • - What are some of the most interesting,
    game-changing examples of FMCG packaging?
  • What kind of return-on-investment can such
    packaging innovation bring?
  •  
  • Inquire More Details _at_
  • http//www.bigmarketresearch.com/report-enquiry/37
    6808

5
Report Description
  • Key Highlights
  • As technology brings the cost down, and consumers
    become familiar with its advantages, aluminum is
    poised to replace glass as the favored material
    for beer bottles for beverages where less
    expensive packaging options are standard,
    aluminum bottles are increasingly popular as a
    premium or promotional option.
  • Translating a brand's key attributes or
    ingredients directly into the package shape can
    not only make a brand stand out on the shelf, but
    also help tell the brand story at a glance and
    enhance the brand usage experience, as in the
    case of Mio liquid water enhancer and Holika
    Holika aloe vera products.
  • Shape is one of the most powerful attributes in
    packaging design. Neuroscience researchers have
    shown how a particular package shape, texture or
    color may actually influence a consumer's
    perception of the product's feel, flavor or scent.

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