BEST OF 2015 – MARKETING CAMPAIGNS - PowerPoint PPT Presentation

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BEST OF 2015 – MARKETING CAMPAIGNS

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Digital marketing has drastically changed the way marketing is done. With startups and big brands both using integrated campaigns to market their brands, 2015 saw a plenty of campaigns going viral. – PowerPoint PPT presentation

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Title: BEST OF 2015 – MARKETING CAMPAIGNS


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  • Every brand realized the importance of social
    media and included it as a part of their
    marketing initiative.According to Ernst and
    Youngs Social Media Marketing India Trends
    Study, 90 of Indian brands spend up to 15 of
    their annual marketing budget on social media.
  • To understand the best campaigns and what people
    liked, we conducted a survey, using Getinsights
    across demographics and the results have helped
    us gain a crisp understanding of a brand and its
    marketing campaigns. The survey was taken up by
    500 respondents from across the country.
    Getinsights is a product by Airloyal that helps
    in getting insights and opinions through targeted
    mobile surveys from the 9 million user base of
    Airloyals ladooo app. Brands and Creative
    Agencies often use GetInsights to get consumer
    feedback and to benchmark with competitors
    especially in terms of brand recall and campaign
    recall.

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  • gives you an idea about peoples likes and
    dislikes and their perception about various
    marketing campaigns of 2015. In an attempt to go
    viral and capture the market, most brands used
    multiple platforms to market their brand. While
    marketing is necessary, it is also important not
    to bombard people with a campaign. More than 65
    of the respondents who took the survey feel
    bombarded by marketing campaigns on both
    traditional and new media. When we inspect the
    demographic, we understand that the campaigns
    performed better to a younger audience of between
    the age group of 18-21 and 22-25.
  • Amazon Indias AurDikhao campaign was the most
    popular campaign amongst the audience. To
    showcase the variety of products on the
    e-commerce portal, the ecommerce giant introduced
    AurDikhao Campaign. The ad saw hilarious
    situationsbeing portrayed with typical Indian
    consumer behavior, like the tourist family asking
    for more places to visit even if they are not on
    the map!  Majority of the people encountered the
    campaign on Television and on social media. The
    creative agency behind it was Orchard
    Advertising, a subsidiary of Leo Burnett. For
    more details https//getinsights.co/blog/
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