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Global Outdoor Advertising Market Report: 2016 Edition - New Report by Koncept Analytics

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The report “Global Outdoor Advertising Market” provides an in-depth analysis of the global market. For more mail: vikas@konceptanalytics.com – PowerPoint PPT presentation

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Title: Global Outdoor Advertising Market Report: 2016 Edition - New Report by Koncept Analytics


1
Global Outdoor Advertising Market Report
----------------------------------------- 2016
View Report Details
2
View Report Details
  • Executive Summary
  • Outdoor advertising also called as out-of-home
    advertising, includes any type of advertising
    that reaches the consumers when they are outside
    their homes. This form of advertising works all
    the seven days of the week and twenty-four hours
    a day. Outdoor advertising consist of three major
    segments advertising on street furniture,
    advertising on and in public transportation
    vehicles, station and airports and advertising on
    billboard. Other outdoor advertising activities,
    such as advertising on shopping trolleys or in
    gas stations are grouped together. The global
    outdoor advertising market is growing due to
    rising trend of digital content replacing
    traditional posters and billboards worldwide.
  • The key factors driving the growth of the outdoor
    advertising market are growing digital outdoor
    advertising market, growing mobile audience,
    rising display market, growing urbanization,
    fragmentation of all major media and growing
    global economy. Some of the noteworthy trends and
    developments of this industry are innovation in
    outdoor advertising, improving new measurement
    and addressability opportunities in digital
    outdoor advertising, new alternative outdoor
    advertising media solutions and low cost
    advertising medium. However, the expansion of
    global outdoor advertising market is hindered by
    stringent regulations and billboard operators as
    permit holders.
  • The report Global Outdoor Advertising Market
    provides an in-depth analysis of the global
    market along with a detailed study of major
    regional markets. The major trends, growth
    drivers as well as issues being faced by the
    industry are being presented in this report. The
    four major players in the industry, JC Decaux,
    Clear Channel Outdoor, CBS Corporation and Lamar
    Advertising Company are being profiled.
  • By combining SPSS Inc.s data integration and
    analysis capabilities with our relevant findings,
    we have predicted the future growth of the
    industry. We employed various significant
    variables that have an impact on this industry
    and created regression models with SPSS Base to
    determine the future direction of the industry.
    Before deploying the regression model, the
    relationship between several independent or
    predictor variables and the dependent variable
    was analyzed using standard SPSS output,
    including charts, tables and tests.

3
Increasing urbanization and emerging markets to
drive outdoor advertising market..
Global Advertising Expenditure Market (2012-2016E)
  • The global advertising expenditure increased to
    US... billion in 2015, grew by , as compared
    to US... billion in 2014, and is estimated to
    grow by to reach US... billion by 2016.
  • The US contributed of share in 2014, in the
    global advertising expenditure, closely followed
    by China, with . Japan comes third,
    contributing .. and Germany fourth, with .
  • As of 2015, television accounted for share in
    the global advertising expenditure. Internet
    advertising (both desktop and mobile) has
    principally risen at the expense of print
    accounted for and share, followed by
    newspaper and outdoor with share of and
    respectively.

Global Advertising Expenditure by Region (2014)
Global Advertising Expenditure Share by Medium
(2015)
4
Outdoor advertising market is primarily driven by
growing importance of digital outdoor and rising
mobile consumers
Global Outdoor Advertising Market (2010-2015)
  • The global outdoor advertising market increased
    to US... billion in 2015 from US... billion in
    2014, representing a growth of .
  • Billboards accounted for of industry revenue
    in 2014, followed by transit, street furniture
    and alternative with share of , and
    respectively.
  • The outdoor advertising market increased from
    US... billion in 2014 to US... billion
    reporting a growth of .

Global Outdoor Advertising Market by Segment
(2014)
The US Outdoor Advertising Market (2010-2015)
5
The outlook of the global outdoor advertising
market would mainly be driven by global GDP and
urban population.
Global Outdoor Advertising Market Forecast
(2014-2019E)
  • The global market of outdoor advertising is
    poised to grow at a compounded annual growth rate
    of from US... billion in 2014 to US...
    billion in 2019.
  • Growing digital outdoor advertising market,
    growing mobile audience, rising display market,
    increasing urbanization and fragmentation of all
    major media demand is driving outdoor advertising
    market at a very fast pace.
  • Emerging countries represent strong opportunities
    for companies in the outdoor advertising market
    because standards of living are rising and
    consumers have more disposable income than ever
    before.

6
Contact Us
View Report Details
These are abridged and sanitized sample pages
from the comprehensive report on the Global
Outdoor Advertising Market . To know more about
this report or for any customized research
requirement, please contact the following
Koncept Analytics CS-36, Second Floor, Ansal
Plaza Vaishali, Ghaziabad, U.P. 201010 T.
91-120-4130959 C 91-9811715635
vikas_at_konceptanalytics.com
Vikas Gupta BD Manager
www.konceptanalytics.com
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