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Indonesia Ecommerce Industry | Indonesia Online Sales Market

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a comprehensive analysis of the various aspects such as market size of the Indonesia e-commerce Industry, online retail market, online travel market, online advertising market and online entertainment market. The report also covers the market shares of major players in the Indonesia as well as the revenues of major players and portals in the e-commerce space. – PowerPoint PPT presentation

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Title: Indonesia Ecommerce Industry | Indonesia Online Sales Market


1
Indonesia E-Commerce Market Report - 2019
2
  • Indonesia has a lot of up-side potential in the
    e-commerce market since Indonesians are frequent
    social media users. In2014, around users
    visited social media through cell phones and
    used social media through smart phones. The
    Indonesia e-commerce market has showcased
    remarkable growth during the span of last five
    years on the grounds of expansion in product
    range as well as surge in online market places.

3
  • In 2014, B2C retail distribution model was one of
    the most utilized and has garnered the highest
    share of in the overall sales revenues. Rise
    in internet access along with secured online
    payment gateways have been the foremost drivers
    in Indonesia e-commerce market. Moreover,
    scarcity of products in tier-2 and tier-3 cities
    has enhanced the demand of various products in
    the e-commerce industry.

4
  • Indonesias internet user base has grown at a
    CAGR of during the review period. Colossal
    competition between mobile phone companies in
    Indonesia has led to the decline in mobile phone
    prices and subscription plans.Various e-commerce
    retailers in Indonesia are expected to introduce
    this scheme for online purchases in Indonesia.
    This scheme provides flexibility to customers to
    try the products before making the actual
    purchase.

5
  • Such services are expected to enhance the buying
    experience of the customer.Regions outside of
    Jakarta such as Denspar and Bali are expected to
    generate more than of the revenues for
    e-commerce market of Indonesia whereas 20 of the
    revenues are expected to be generated through
    regions outside of Java.

6
  • Online B2B commerce had garnered a share of in
    2014 and is expected to enhance in 2015. Numerous
    investors and companies in Indonesia have
    realized the extent of hyper-competition and
    razor-thin margins in online B2C market.
    Expansion of product by B2B firms such as Amazon,
    Kaskus Networks, ASOS, Alibaba and others has led
    to the rise in online B2B commerce market of
    Indonesia. Over the next coming years, a similar
    pattern of growth is likely to be seen in the
    market as it is expected to grow at a very rapid
    pace and is projected to reach to USD Billion
    by 2019.

7
  • Online C2C commerce market has been one of the
    major growth factors of online commerce market of
    Indonesia. Kaskus, Tokobagus and Berniaga are the
    largest online C2C commerce companies in the
    country. B2C retail in Indonesian archipelago has
    been capital intensive and margins have been
    achieved majorly through economies of scale. The
    total revenue generated by the online commerce
    market in Indonesia was USD billion in 2014
    which has increased from USD billion in 2013 at
    a CAGR of during the period 2009-2014.

8
  • This is primarily due to the emergence of large
    number of online portals, widespread internet
    infrastructure and levitation in smartphone
    usage, rapidly changing lifestyles has made the
    customers to switch their mode of preference for
    shopping from offline to online. The online
    retail market of Indonesia had generated revenue
    of USD Billion in 2014 with dominance by the
    clothing segment that had captured a share of
    around by revenues in the overall online
    retail market. Online travel market in Indonesia
    is projected to become the second largest market
    after online retail in Indonesia.

9
  • Indonesia registered 42 million internet users in
    2014 and social networking was observed as the
    most prevalent activity, with percent of online
    users actively engaged on sites such as Facebook
    and Twitter. Search and Chat applications account
    for about and 30 of the overall internet
    usage. The total revenue generated by the online
    commerce market in Indonesia was USD billion in
    2014 which has increased from USD billion in
    2009 at a CAGR of during the period 2009-2014.

10
  • During 2014, the e-commerce industry has garnered
    the attention of large population in Indonesia,
    which has signified the facts that people are
    anticipated to shop online more often. This
    change in trend has certainly helped the
    e-commerce companies to set a benchmark for
    themselves and gain popularity among the
    customers, thereby bolstered the revenues. In
    2014, B2C retail distribution model was one of
    the largest and has garnered the highest share of
    in the overall sales revenues.

11
  • Also, numerous businesses in Indonesia have
    recognized the affinity of social media and have
    used the opportunity to connect and assist
    various local startups such as LakuBgt and
    Onigi. Numerous investors and companies in
    Indonesia have realized the extent of
    hyper-competition and razor-thin margins in
    online B2C market.Owing to these opportunities in
    the years to come, the revenues originated by the
    market are likely to enhance at a promising CAGR
    of during the period 2014-2019.

12
  • Introduction of giants such as Ardent Capital
    along with Bizzy.co.id in Indonesia E-commerce
    market in 2015 has led to the rise in revenues in
    online B2B commerce segment. These will post the
    online commerce market revenues at USD Billion
    by 2019. The challenge in this sector is to
    enhance internet penetration at a lower cost in
    homes along with the enhancement of Indonesian
    conviction in online payment gateways. The major
    segments in Indonesia e-commerce market include
    retail, travel, entertainment and advertising.

13
  • Online retail market in terms of revenues has
    mounted at a substantial CAGR of during the
    period 2009-2014, which has reported the revenues
    at USD Billion during 2014.Wego and Nusa Trips
    are one of the largest online travel sites in
    Indonesia. The firm has a database of 100,000
    hotels and more than domestic and international
    airlines. In 2014, around 70 of the people in
    Indonesia had travelled for corporate/ business
    purposes whereas the rest of inhabitants travel
    for the purpose of leisure and holidays

14
  • In 2014, the digital advertising spends per
    internet user in Indonesia was USD . The digital
    media advertising spent of Indonesia was USD
    per internet user in 2014 and is expected to
    increase by around in 2015. Search ads are one
    of the most sorts after advertising techniques in
    the country with a revenue share of in 2014.
    People in Indonesia rarely use an ad blocker
    therefore display ads are one of the most common
    forms of advertising in the country and accounted
    for a share of in the year 2014.

15
  • Source https//www.kenresearch.com/technology-and
    -telecom/it-and-ites/indonesia-ecommerce-market-re
    search-report/2114-105.html
  •  
  • Contact Ken ResearchAnkur
    Gupta, Head Marketing CommunicationsAnkur_at_kenre
    search.com91-9015378249
  • Website www.kenresearch.com

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