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Global Licensed Merchandise Market-Focus on Licensed Toys: (2016-2020) - New Report by Daedal Research

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Title: Global Licensed Merchandise Market-Focus on Licensed Toys: (2016-2020) - New Report by Daedal Research


1
View Report Details
Global Licensed Merchandise Market-Focus on
Licensed Toys (2016-20) Trends Opportunities
2
View Report Details
  • Scope of the Report
  • The report titled Global Licensed Merchandise
    Market-Focus on Licensed Toys Trends and
    Opportunities (2016-2020) analyzes the potential
    opportunities and significant trends in the
    global licensed merchandise retail market, with
    special focus on licensed toys. The report
    provides detailed analysis of the market size and
    segmentation of the industry with regional focus
    on major North American markets such as the
    United States and Canada and Asia Pacific region.
    The US is the birthplace of many international
    licenses and is the biggest licensed toys market
    globally. Europe is the second largest licensed
    toy region in the world. Asia Pacific is catching
    up by being home to seven out of the top 10 most
    heavily licensed traditional toys and markets
    globally.
  • The report also assesses the market share of the
    industry based on popular licensing categories
    like Character/Entertainment, Corporate Brand,
    Fashion, etc. Business profiles and analysis of
    the business strategies of the leading companies
    operating in the segment such as Disney Consumer
    Products, Inc., Warner Brothers Consumer
    Products, Inc. and Viacom Inc. are also included
    in the report.
  • Geographical Coverage
  • The US
  • Canada

3
  • Asia Pacific
  • Company Coverage
  • Disney Consumer Products, Inc.
  • Warner Brothers Consumer Products, Inc.
  • Viacom Inc.
  • Executive Summary
  • Licensing refers to the business arrangement
    allowing one company to permit another company to
    manufacture its products for a specified payment.
    There are practically no limits on merchandise
    that can be licensed. It can range from bed
    sheets to running shoes clocks to rings shower
    curtains to stuffed animals, etc. Character
    licensing accounted for major share of global
    licensed merchandise industry in recent years.
    Licensed character toys especially Hollywood
    Action Figures has been most dominant category
    driving sales. Licensing plays a vital role in
    driving sales and new product launches within
    toys industry overall.
  • Some of the factors driving sales of licensed
    toys and licensed merchandise market overall are
    high demand from emerging markets, rise in
    spending on toys by kids and release of
    blockbusters especially Hollywood movies. Major
    market constraints are toy safety, counterfeiting
    of toys and unfavorable structural trends in the
    market globally.

4
Licensed merchandise refers to any situation
where a company licenses another company's
protected imagery or trade dress (e.g., logos,
cartoon characters, color systems) to appear on
or with the licensor's offerings.
  • Global Licensed Merchandise Market Overview
  • Global Retail Sales of Licensed Merchandise
    Market Size by Value, 2009-15E (US Billions)

Global Retail Sales of Licensed Merchandise
Market Size by Value Forecasted, 2016E-20E (US
Billions)
  • Market size of global licensed merchandise market
    by value is expected to reach to US billion in
    the year 2020, from US billion in 2014 by
    growing at a CAGR of.
  • Growth in the market is due to .

5
Global sales of licensed toys are estimated to
total to US billion in the year 2015,
reporting an increase of .. over its previous
years value of US .. billion. In the year 2014
sales of interactive toys were down globally.
Global Licensed Toys Market Overview
  • Global Licensed Toys Market Size by Value,
    2013-15E (US Billions)

Global Licensed Toys Market Size by Value
Forecasted, 2016E-20E (US Billions)
  • Market size of licensed toys market by value is
    estimated at US billion in the year 2020,
    from US billion in 2014 by growing at .
  • Growth in the market is due to .

6
  • Global Licensed Market Trends
  • Licensed Toys Sales Dominated by Action Figures
    .
  • ..
  • .
  • ..
  • Cross Platform Integration in Sales of Licensed
    Toys
  • ..

7
Title Global Licensed Merchandise Market-Focus
on Licensed Toys (2016-2020) Published Feb
2016 Pages 60 Price US 800 (Single-User
License) US 1600 (Corporate
License) For more info http//www.daedal-research
.com//global-licensed-merchandise-market-focus-on-
licensed-toys-trends-and-opportunities-2016-2020
For more details please contact Mr. Rajeev Kumar
Tel 91-120-4553017 (9.30 am - 6.30 pm)
ISTMobile 91-8743975789 (24 X7)Enquiries
info_at_daedal-research.com
Daedal Research Daedal Research is a research and
consulting firm specialized in providing research
reports and customized business research and
analysis. The research firm offers a blend of the
best strategic consulting and market research
solutions, which promise data rich, cost
effective, and highly insightful analysis to help
its clients with perfect answers to their
important business queries.
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