Hosting factors that affects the performance of an SEO

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Hosting factor that can affect an SEO performance
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Instructions

• Too many of us get so involved in the apparent
  SEO tactics when optimising websites that we
  forget to take into account the underlying
  factors that have a considerable impact on the
  ranking of the website. The web hosting service
  you use has a major impact on your SEO efforts,
  and there are some hosting issues that can
  actually have a significant (negative) effect on
  your SEO.

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• The role of web host in the
• performace of a website!

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1. Slow Website Speed

1. The website speed is a ranking factor made
   official by Google unfortunately, many of us
   only work on improving the website design without
   focusing on choosing a fast hosting service. Then
   there are others who neglect all efforts all
   together and use redundant scripts, huge images,
   and third-party elements that load slowly.
2. That being said, it is crucial to design your
   website without using too many scripts, such as
   animations, webfonts, third-party widgets and the
   like. Beside this, you should also choose a fast
   hosting service to minimise website loading
   times. It would be a wise idea to prefer VPS
   hosting in comparison to shared hosting.

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2. Website Downtimes

1. Is there something worse than a site that loads
   at a snails pace? Yes there is. Its a site that
   doesnt load at all. Website downtimes are almost
   always related to some issues with the web host.
   It could be due to the bandwidth limit being
   exceeded, or the hosting services servers going
   out of order.
2. Not only does this give a bad impression to your
   audience, but it also severely affects your
   search engine rankings. If the downtime continues
   for a few days, Google removes the website from
   its index.

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3. Database Connection Failures

1. Internal Server Error is yet another type of
   error message that can be displayed to your
   visitors. It can carry a number of meanings
   however, as far as WordPress sites are
   considered, it just means that the database
   cannot be accessed. In some cases, the error
   message is more self-explanatory and displays a
   message Database Connection Failed.
2. This results when a database is being accessed by
   too many users at the same time. For instance, it
   may be that a video or an article has gone viral
   on social media and more people are now
   interested to read or watch it on your website.
3. A tool is available for WordPress that can be
   used to cache popular postings on your site so
   that a connection to the database is no longer
   necessary. This tool is called WP Super Cache. 
   This, however, is just a temporary fix
   eventually, you will have to upgrade your hosting
   to a dedicated server or consider going for
   reliable Linux virtual server hosting.

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4. Using Shared Hosting Services with Spammers

1. This is relatively rare, yet a possible factor
   that can have a negative impact on your websites
   online presence. When utilisng shared hosting
   services, you share the web space with various
   other websites. The other individuals can pose
   harm to your website. Therefore, it is advised
   that you avoid shared hosting services with
   spammy websites.
2. You can check who resides with you on a
   particular server by entering your URL in
   the Reverse IP Domain Check.

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Incorrect TLD

1. It is a habit for people to assume that every
   website address has a .com TLD. This is why you
   should be extremely cautious when naming your
   domain. You will find that most of the short,
   memorable .com domains have already been taken.
2. Recently, there has been a significant push to
   make .co (Colombian top-level domain) an
   alternate to .com domains. Unfortunately, this
   effort has been unreasonable. This is because
   many people still assume (as mentioned before)
   that your domain is yourcompany.com and not
   yourcompany.co!

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Thanks!

• Any questions?
• You can find me at _at_iharrythomas
  harrythomas_at_webhosting.uk.com