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5 Ways To Master Content Marketing In 2016 Without Breaking a Sweat

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Content marketing is almost ruling everything and it is expected to be the best ever marketing technique for 2016. It will eliminate the user graph completely. – PowerPoint PPT presentation

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Title: 5 Ways To Master Content Marketing In 2016 Without Breaking a Sweat


1
5 Ways To Master Content Marketing In 2016
Without Breaking a Sweat
- By K2B Solutions
2
  • The online media is becoming a great platform for
    many businesses and to be more precise, it has
    been the best for almost every business to
    promote themselves.
  • In recent times, a egic egic approach is getting
    noticed, and it is called as content marketing.
    Content marketing approach has its ups and downs
    since it got its reputation as an effective
    marketing strategy.
  • Initially, it was like, a website with high
    quantity content got the reputation on search
    engine page rank (SERP) but not the scenario has
    changed.
  • The quantity went down, and the quality came up
    resulting in websites with high-quality and
    appropriate content are sure to win the race in
    SERP.

3
  • 2015 was a great year for the marketing buffs
    and in which the content marketing lead the race
    in the Digital Marketing track. Below graph
    displays the way digital marketing happened in
    2015.

4
What is content marketing?
  • Content marketing is a strategic approach that
    helps in marketing products and services by
    making the customer understand the product after
    reading the associated content. It also helps in
    retaining the audience and profitable customer
    action.

5
Content Marketing in 2016 A new path to success
  • 2016 has started promising many innovations in
    new trends and also few old trends that happened
    successfully in 2015 might continue in 2016.
  • The recent research by Content Marketing
    Institute stated the marketing benchmarks along
    with the budget and trends.
  • The 2016 B2B Content Marketing Benchmarks,
    Budgets, and Trends report found that nearly 30
    of the B2B marketers are performing a perfect
    content strategy while it was only 8 last year.
  • Joe Pulizzi, the Founder of Content Marketing
    Institute said, "While perhaps the industry is
    approaching a trough of disillusionment,
    companies that report being clear on what success
    or effectiveness looks like also show a higher
    effectiveness rate (55 percent).

6
Here are the five ways to master your content
marketing strategy in 2016
  1. Focus Social Media will rule marketing
  2. Concentrate Long-form content has its hand on
    the top
  3. Measure Aggregate value of online presence is
    important
  4. Interact Make your content speak to your
    audiences
  5. Relax Writing robots will start rolling
    possibilities

7
Focus Social Media will rule marketing
  • As a Facebooks initiative to take articles
    directly to the customer, it launched the Instant
    Article feature that helps the journalist and
    writer to post their stories directly to the
    targeted audience. LinkedIn has the same feature,
    and it allows article publishing along with
    creative interactions. Initially, YouTube was the
    first to do so. It allowed people to host their
    channels at free of cost. Other social media
    platforms are expected to allow content sharing
    and publishing.

8
Concentrate Long-form content has its hand on
the top
  • Most often, people use long tail keywords i.e.
    long search queries as they get an immediate and
    appropriate answer to their query.
  • Google Knowledge Graph is here since 2012, but it
    has opened up recently to show how can it impress
    us.
  • Content marketers are forced to concentrate more
    on long-term search queries as it helps users who
    seek instant answers.

9
Measure Aggregate value of online presence is
important
  • The past was entirely different as websites
    with quantified and qualified content would get a
    vast reputation from the audience and search
    engine. But now the entire scene has changed as
    people are expecting more interactive. An
    aggregation of social media content, mass
    publication content, visual content like videos,
    infographics and similar other matters a lot.
    Focusing mainly on the various content publishing
    and sharing will lead to a good online presence.

10
Interact Make your content speak to your
audiences
  • Interaction helps in reducing the bounce of
    rate as the customers get bored when there is no
    interaction while reading the article. Recently,
    custom newsfeed and query-centric search results
    have already made it statement strong in the
    digital world. Now, the content needs to act
    towards interaction and the demand for
    individually tailored content is sure to be on
    the top.

11
Relax Writing robots will start rolling
possibilities
  • Automated algorithms for writing simple
    descriptions and article are taking up the place
    as we move toward a world of artificial
    intelligence. The writing algorithms are still in
    the primary level, and more advanced writing need
    the brains of humans. The algorithm take
    bite-sized information from various platforms
    like social media using which the robots from
    engaging and informative stories.

12
  • Apart from all these, visual content will
    also play a significant role in content marketing
    as a result of the increase in the wireless
    connectivity and internet speed. People are
    expecting fast solutions. The videos and other
    visual content will make a new way in 2016 to
    helps people relax and get what they want.
    Following the below might help you run successful
    content marketing campaigns.
  • Documenting the strategy and the results obtained
  • Build an audience group to hold things up

13
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