Predictions and utilization of Hashtags during 2016 for marketing purpose

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Grow Your Business with Social Marketing 2016
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Utilizing the Hashtags to create a buzz
around your business in 2016
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Each social media platform follows different
approach for supporting Hashtags.
Know more about the maximum used label Hashtag in
Social Media.
How the Hashtags are going to be used in 2016 for
engagement is discussed here.
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Hash character sign can be added adjacent
to the text or keyword without space. Promote
your good cause in this way, whether it is
Facebook, Twitter, Instagram, Google, etc.
Basically, you don't connect with a wider
audience on Social Media.
Optimizing Hashtags actually shorten a process
to find updates through social media. Marketing
gurus have knowledge of using Hashtags for
marketing purpose.
Hashtags are the most followed labels in Social
Media
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The Hashtag trends for 2016
As per the prediction, emoji actions will have
more value. Each day stickers and emoji both are
becoming richer and interactive. Predictors say,
there would be a time in 2016 when emoji based
Hashtags would be trending.
Almost social media users are aware with the
utility of Hashtags. People are defining Hashtags
for creating buzz around topic, news, brand,
object, celebrity, person, event, celebration,
natural calamities, crisis, and much
more. Hashtags have power to convert audience
into content creators. This strategy might be
proved risky for some brands.
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Effects of Hashtag in marketing
- Beneficial for people communities - Allow
marketers to observe the trends in Cyberspace -
Make your idea clear - Hashtags for promoting
channels, shows, etc. - Hashtags would be
utilized in creating the communities - Anybody
can know the reviews shared by others on a
particular topic easily by searching with the
Hashtags.
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• Choosing the most popular Hashtag definitely
  gets a buzz.
• Selection of Hashtag varies depending upon the
  idea of your post.
• Different approaches are there to utilize
  already created Hashtag or creating a new one.
• When posting with correlated Hashtag, try to
  make it content rich provide additional
  information.
• Do not adjust trending Hashtag randomly in your
  post. Post must be relevant and add some value.
• When you are going to create your own Hashtag,
  make sure that the tag is easy to understand,
  relevant delivers the exact idea.

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Hashtag Suggestions
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How social media platforms support Hashtags
Twitter While using twitter, the symbol
categorize keywords in Tweets. The ideal number
of Hashtags per Tweet is two. It's called a spam,
if you add more tags. Over-tagging is not
recommended. Users can use Hashtags anywhere in
the Tweet.
Improper way of using HashTags

Proper way of using HashTags

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Instagram
You can add Hashtag in any post set to public. Point to note is, Maximum 30 Hashtags are allowed to use per post in Instagram.
When you with private profile tag posts, it will not be appeared publicly on Hashtag pages.
In the Hashtags use of special characters is restricted. You can include numbers. There is a restriction to tag other people's photos/videos.
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Facebook
In Facebook, do not add Hashtags in middle of the sentence. It fails to deliver the actual meaning of post and sometimes for the readers its annoying.
Put Hashtags at the end of post. Using relevant keywords would be effective.
Only the people with whom you have shared the posts can see the post in Hashtag's feed.
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Google
When you post using Hashtag on Google, people can easily search a conversation for any topic and join easily.
Stay connected with the world and know get involved in the topic of your interest.
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YouTube
Add the comment including Hashtags.
When someone clicks on those Hashtags included in comments, video titles, including those words are opened.
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Pinterest
Mind well that you cannot search through the Hashtags in Pinterest.
Hashtags in the pin description are clickable.
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Tumblr
Tumblr shows options to add the tags it automatically adds a Hashtag when you start typing a tag.
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Conclusion

• During 2016, each one social media user will be
  aware of using Hashtags properly in the posts .
• The marketers will utilize Hashtags to promote
  their brands among communities.
• Entering into the conversations relevant to the
  business trends with valuable information will
  surely increase popularity.
• In each industry, current causes would be easily
  identified through the trending Hashtags.

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