Overview & importance of website designing for business growth - PowerPoint PPT Presentation

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Overview & importance of website designing for business growth


Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. – PowerPoint PPT presentation

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Title: Overview & importance of website designing for business growth

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Gleam Technologies Neyveli Web design encompasses
many different skills and disciplines in the
production and maintenance of websites. The
different areas of web design include web graphic
design, interface design, authoring, including
standardized code.
What is website designing ?
Web design encompasses many different skills and
disciplines in the production and maintenance of
websites. The different areas of web design
include web graphic design interface design
authoring, including standardized code and
proprietary software user experience design
and search engine optimization. Often many
individuals will work in teams covering different
aspects of the design process, although some
designers will cover them all. The term web
design is normally used to describe the design
process relating to the front-end (client side)
design of a website including writing mark up.
Web design partially overlaps web engineering in
the broader scope of web development. Web
designers are expected to have an awareness
of usability and if their role involves creating
mark up then they are also expected to be up to
date with web accessibility guidelines.
Six phases of website development
  • Information Gathering
  • Planning
  • Design
  • Development
  • Testing and Delivery
  • Maintenance

Information Gathering
This first step is actually the most important
one, as it involves a solid understanding of the
company it is created for. It involves a good
understanding of you  what your business goals
and dreams are, and how the web can be utilized
to help you achieve those goals.
  • Certain things to consider are
  • PurposeWhat is the purpose of the site? Do you
    want to provide information, promote a service,
    sell a product ?
  • GoalsWhat do you hope to accomplish by building
    this web site? Two of the more common goals are
    either to make money or share information.
  • Target AudienceIs there a specific group of
    people that will help you reach your goals? It is
    helpful to picture the ideal person you want to
    visit your web site. Consider their age, sex or
    interests this will later help determine the
    best design style for your site.
  • ContentWhat kind of information will the target
    audience be looking for on your site? Are they
    looking for specific information, a particular
    product or service, online ordering?

During the planning phase, your web designer will
also help you decide what technologies should be
implemented. Elements such as what CMS (content
management system) such as WordPress to
incorporate, will any contact forms be needed,
etc. are discussed when planning your web site.
Drawing from the information gathered up to this
point, its time to determine the look and feel
of your site. Target audience is one of the key
factors taken into consideration. Either way,
your designer should allow you to view your
project throughout the design and development
stages. The most important reason for this is
that it gives you the opportunity to express your
likes and dislikes on the site design. It is
important that you work closely with your
designer, exchanging ideas, until you arrive at
the final design for your web site.
The developmental stage is the point where the
web site itself is created. At this time, your
web designer will take all of the individual
graphic elements from the prototype and use them
to create the actual, functional site. On the
technical front, a successful web site requires
an understanding of front-end web development.
This involves writing valid HTML / CSS code that
complies to current web standards, maximizing
functionality, as well as accessibility for as
large an audience as possible.
Testing and delivery
At this point, your web designer will attend to
the final details and test your web site. They
will test things such as the complete
functionality of forms or other scripts, as well
last testing for last minute compatibility issues
(viewing differences between different web
browsers), ensuring that your web site is
optimized to be viewed properly in the most
recent browser versions.
The development of your web site is not
necessarily over, though. One way to bring repeat
visitors to your site is to offer new content or
products on a regular basis. Most web designers
will be more than happy to continue working
together with you, to update the information on
your web site. Many designers offer maintenance
packages at reduced rates, based on how often you
anticipate making changes or additions to your
web site. Other maintenance type items include
regular site backups, WordPress upgrades,
additional plugin installation, etc.
Why website designing is important for your
business ?
  • The design of a website is important because it
    affects how quickly visitors can find what they
    are looking for.  If it is difficult or
    frustrating, the visitor will leave and try on
    another site and that is a lost opportunity.
  • A good design will be easy to understand and
    navigate, helping potential customers find what
    they need and taking you one step closer to
    making a sale or getting in touch.  

  • The importance of web design and its impact on
    the web is a globally accepted fact these days.
    Presentation of a website is a fundamental factor
    that the developer or owner must dwell on.
  • Website design is of paramount importance to any
    new or established business. It is the most
    lucrative way to bring a rapid ROI to your

Gleam Technologies, 221, Thillai Nagar, Gandhi
Nagar Post,Neyveli-607308. Gleam
Technologies, Level 8 Vibgyor Towers, G Block
C62 Bandra Kulra Complex,Mumbai-400098. Mobile
91 9244900000 , E-mail info_at_gleamtechindia.com
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