The Best Ways to Increase App Downloads Using ASO (1)

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The Best Ways To
Increase App Downloads
Using
ASO
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What is App Store Optimization(ASO)?
App Store Optimization is the process of
optimizing your app store listing so that your
app shows up higher in search results. The higher
the rank, the more users will find you app
through organic searches. Once a user finds your
app page, ASO also helps increase the chance that
they will actually download it. ASO depends upon
a number of factors.
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1. App Title
The title that is displayed for your app is one
of the most important ways to get ranked via both
the Google Play and Apple app store search
algorithms.
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2. App Description
App description is where you sell your app to
potential users browsing the app market. It works
a bit like the meta description tag for a website.
APP
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3. Keywords
You must know which keywords are important and
used frequently by the audience to improve search
rankings immensely.
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4. App Icon
App icon is the first thing that will draw user's
attention to your app. Make it consistent with
your app design.
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5. Screenshots
Screenshots are as important in the visual
description of your app as the icon. Best
practice with screenshots is to include the most
important one first, as thats what will display
first.
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6. App Category
Go through all the categories and choose the one
that really fits your app. Remember that Apple
will review if the category you choose really
matches your app if not, it will be rejected.
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7. Reviews and Ratings
Reviews are the social proof that can convince
new users to download your app. A lack of reviews
not only looks bad, theres no way you can beat
your competitors if you have no reviews at all.
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8. Localization
Localization means simply translating all of your
app elements into whichever languages you decide
to target.
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9. Pricing
Choosing the right pricing model plays a big part
in app success. There are various models
completely free, free with ads, paid or freemium.
The last (free with in-app purchases) is said to
be the most profitable.
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10. App Video
The app video is another must-have in the store
as it is more engaging than images. Try to
present the most interesting features earlier in
the video to hook them in.
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11. App Landing Page
Create a webpage dedicated to your app, with a
clear CTA directing user to your app download.
Some of your downloads will come from organic
searches, but you can get more from your
web-version landing page.
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Thank You
A Mobile App Development Company
www.mindinventory.com