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Brazil Education Players Competition| SWOT Education Industry


The K-12 education market has been the largest contributor to the overall revenues of the Brazil education industry. The revenue of K-12 education market has been estimated to be worth USD ~ billion in 2015, which has grown from USD ~ billion in 2010. The growth in this segment took off majorly after the implementation of enhanced policies by the newly elected Brazilian government. The K-12 education market has been highly fragmented with the presence of large number of public and private players competing on the basis of course curriculum, tuition fees, infrastructure and other basic services – PowerPoint PPT presentation

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Title: Brazil Education Players Competition| SWOT Education Industry

Brazil Education Market Report 2020 Ken
  • Brazil Education Market has witnessed a
    significant growth in the last few years from
    2010-2015. The country has witnessed a positive
    growth rate in the education sector both in
    number of enrollments and revenue. The total
    revenue in 2010 recorded at USD billion which
    further inclined to USD billion during 2013
    owing the new initiatives by MOE which has
    created a new exam called National Examination
    Entrance at the Teaching Career (NEETC) for all
    new teacher candidates.

  • The examination has helped the country to provide
    quality teachers hence an increase in the
    enrollments level has been observed. In addition,
    the market for e-learning has also witnessed an
    escalation since there have been several steps
    taken by the government in order to augment the
    penetration of digital education amongst schools,
    colleges and universities in the country.

  • This includes dissemination of digital learning
    development by increasing awareness through
    integrated seminars and workshops in the country.
    The Brazil education market recorded overall
    revenue of USD billion in 2015.On an average,
    the government of Brazil has been spending nearly
    of its GDP in the period 2010-2015 on
    education sector, which is comparatively higher
    than most OECD countries.

  • The K-12 market has been dominating the overall
    education sector by contributing the highest
    revenue in the review period. On the other hand,
    E-learning in Brazil recorded the highest growth
    CAGR of in terms of revenue during the period
    2010-2015. K-12 education market has been the
    largest contributor to the revenues of Brazil
    education market during the period 2010-2015. The
    overall market size in terms of revenue of the
    K-12 segment was accounted for USD billion in

  • The Brazil K-12 Education market has been largely
    dominated by Elementary and High School market
    and the overall market contributed to the
    overall revenues of the K-12 education market in
    2015. By number of institutes, public schools
    have been leading with over of the total
    schools in Brazil. South East region constituted
    the highest share of to the overall revenue of
    K-12 education market in 2015. Such high
    contribution from southeast region has been
    possible because of the fact that it is home to
    nearly of the Brazilians

  • Brazils K-12 education industry is expected to
    grow at a CAGR of during 2016-2020, with
    revenues are estimated to reach USD billion in
    2020. Due to the increasing population of the
    country and an increasing purchasing power,
    Brazilians are expected to possess a higher
    disposable income which they will utilize in
    developing and obtaining advanced level of
    education. Overall, the governments role in the
    K-12 education industry is expected to widen in
    the coming years.

  • The Brazil higher education market has grown
    rapidly since 2010. Unlike the K-12 education
    market, higher education market has been led by
    the private sector in Brazil in terms of revenue
    contribution and by enrollments. The market size
    in terms of revenue for the higher education
    sector was accounted at USD billion in 2010.
    Since then it has increased and reached USD
    billion in 2015. In terms of enrollments, the
    overall higher education sector enrolled
    million graduates and post graduate students in

  • Brazil private higher education sector comprises
    of more than post secondary institutions. This
    is approximately 87.1 of the total post
    secondary institutes in Brazil. Out of
    institutes and colleges more than institutes
    are owned and operated by 11 major players in the
    market. Kroton and Anhanguera form the largest
    conglomerate in the educational sector both in
    Brazil and in the world. The company contributed
    to the total revenue of higher education
    market in 2015. The second largest player in the
    market is Estacio Education with a share of in
    the market revenue.

  • The market for higher education offers ample
    opportunities for the business sector, which has
    marked a rise in the demand for higher education
    programs in Brazil. Moreover, the advent of
    technology based education in Brazil higher
    education institutes will enable the use of smart
    learning programs. This will be one of the major
    driving forces in Brazil higher education sector
    over the period of 2016-2020.

  • The competition amongst students has been
    increasing rapidly because of better access to
    education and increasing number of test takers.
    This in turn has created a need for high quality
    test preparation centers. The test preparation
    market in Brazil is still in its nascent stage
    and is dominated by the private sector
    establishments. Numerous private test centers
    have been established which are helping students
    to train themselves in aptitude, English language
    skills and approach to excel in competitive exams.

  • The Brazil test preparation market in terms of
    revenue has intensified at a promising CAGR of
    over the period 2010-2015, with revenues been
    recorded at USD million in 2015. The market for
    Brazil test preparation has been dominated by
    TOEFL enrollments, which has accounted for of
    the overall test preparation enrolments during
    2015. This was followed by TOEIC test takers
    which accounted for of the enrollments and
    were recorded at thousand during 2015. The
    number of enrollments for GRE has witnessed an
    increase from thousand in 2010 to thousand in

  • Increase in the student population, escalating
    competition at under-graduate and graduate levels
    of education as well as demand for high quality
    education is likely to contribute towards the
    growth of this sector. With an extensive middle
    class people and economy rated as one of the
    fastest growing in the world, the country holds
    immense potential in the education sector. The
    country is also making tangible efforts towards
    mounting its education sector at the primary,
    secondary, and higher education levels in order
    to satisfy future knowledge demand.

  • Brazil teacher training market is presently in an
    abysmal stage with huge deficiency of trained and
    qualified teachers at both primary and secondary
    level of education. The teacher training market
    in Brazil has witnessed a CAGR of in terms of
    revenue during the time period 2010-2015, as
    university education courses have gained higher
    popularity of teaching as a profession. An
    increase in the number of enrollments has been
    resulted, due to a huge shortage of teachers in
    Brazil. Private schools have found it difficult
    to recruit teachers from abroad.

  • Source https//
  •  Contact Ken ResearchAnkur
    Gupta, Head Marketing CommunicationsAnkur_at_kenre
  • Website

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