Inside the Fiat 500 Marketing Campaign - Impatto Southfield

1
Inside the Fiat 500 Marketing Campaign

• Impatto Southfield

http//www.fiat500usa.com/2011/08/inside-fiat-500-
marketing-campaign.html
2
THE FIAT 500 MARKETING CAMPAIGN

• Combines broadcast, print, digital and so called
  experiential initiatives.
• The introduction of a new tagline, Simply More.
• Launch was followed by the brands first national
  television commercial, Drive-in.
• Drive-in allegedly introduces the concept of
  how compact vehicles can be strong, beautiful
  and simple.
• Jailhouse Rock which is a song made famous by
  Elvis Presley is used in the commercial.
• Jailhouse Rock was an instant hit when released
  in 1957, the same year as the introduction of the
  Fiat 500 in Europe.

3
(No Transcript)
4
(No Transcript)
5
(No Transcript)
6
(No Transcript)
7
(No Transcript)
8
(No Transcript)
9

• More information about the FIAT 500 marketing
  campaign
• http//www.fiat500usa.com/2011/08/inside-fiat-500-
  marketing-campaign.html

10

• Impatto
• 23235 Telephgraph Road
• Southfield, Michigan, 48033
• [phone] [phone] F
• www.impatto.com