Vectorform Showcases Fiat 500 Brand Experience at SXSW

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FIAT 500

• Vectorform Showcases Fiat 500 Brand Experience at
  SXSW

http//www.business2community.com/branding/vectorf
orm-showcases-fiat-500-brand-experience-at-sxsw-01
9908VkmDSZtwOuH5dyT5.97
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THE FIAT 500 BRAND EXPERIENCE
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THE FIAT 500 BRAND EXPERIENCE
Auto enthusiasts and music lovers were provided
with a unique experience during the South by
Southwest Music Festival thanks to an effort from
global design and technology firm Vectorform and
Fiats brand agency, Impatto. Took place at
the FADER Fort by Fiat, allowed users to create
their own mosaic of Fiat brand images blended
with photos submitted by concert-goers and clips
of FADER artists, all coming together on a giant
video wall.
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THE FIAT 500 BRAND EXPERIENCE
After sending the Fiat brand image kaleidoscopes,
created on a touch screen, to the video wall,
users could interact with the wall, which was
powered by Windows 7 with Kinect technology,
through motion.
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THE FIAT 500 BRAND EXPERIENCE
Read more about How The Fiat 500 Brand Experience
Works at http//www.business2community.com/brandi
ng/vectorform-showcases-fiat-500-brand-experience-
at-sxsw-019908T19xk3SxT8lW1KA9.97 Image
Source Alison Weber of Vectorform Written By
Renee DeCoskey