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Consumer and Market Insights: Ice Cream Market in China

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Ice Cream is an increasingly popular choice in China as busy consumers look for a tasty product to provide them with relaxation and comfort. Rapid industrialization and urbanization in the country is steadily increasing the number of time-pressured consumers needing to take some time out; Ice Cream's indulgent nature means it can facilitate escapism for many consumers, which is furthering its growth in the country. – PowerPoint PPT presentation

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Title: Consumer and Market Insights: Ice Cream Market in China


1
Consumer and Market Insights Ice Cream Market in
China
Single User License - 6320 Site User
License - 12640 Corporate User License -
18960 Publication Date - Sep 2015 Pages -
115 To know more details, email to
debora_at_reportstack.com
2
Summary
  • Ice Cream is an increasingly popular choice in
    China as busy consumers look for a tasty product
    to provide them with relaxation and comfort.
    Rapid industrialization and urbanization in the
    country is steadily increasing the number of
    time-pressured consumers needing to take some
    time out Ice Cream's indulgent nature means it
    can facilitate escapism for many consumers, which
    is furthering its growth in the country.

3
Key Findings
  • China's Ice Cream market is one of the largest
    among major nations, which can be attributed to
    the large population size. Despite this however,
    per capita consumption levels are low, hence
    providing many opportunities for further sales in
    the market 
  • Women have a greater preference for Ice Cream
    which can provide them with the necessary time
    out from balancing work and home commitments
  • Chinese consumers are feeling increasingly
    time-scarce, causing them to look to Ice Cream to
    provide moments of relaxation and escapism
  • Chinese consumers are seeking the highest quality
    Ice Cream, classifying the product as an
    indulgent treat that is worth trading up for

4
Synopsis
  • The Consumer and Market Insights Ice Cream
    Market in China report identifies the key
    demographic groups driving consumption, and what
    motivates their consumption, combined with an
    in-depth study of the market and category
    dynamics, to identify key opportunities, and how
    to target them. The report uses a unique method
    of quantifying consumer trends. It also
    highlights the degree that influence trends have
    on consumption and shows whether beliefs over
    what influences consumer behavior are accurate.

5
Key Benefits
  • Our unique consumer data has been developed from
    extensive consumption surveys and consumer group
    tracking, giving you an exclusive insight into
    China's Ice Cream market
  • Quantify the influence of 20 consumption
    motivations in the Ice Cream market for a deeper
    understanding of what is driving the market and
    how to alter product offerings accordingly
  • Analyze category, brand, and packaging dynamics
    and how to compete with market leaders to provide
    a competitive edge to product launches

6
Companies Mentioned
  • Magnum
  • Walls
  • Oreo
  • HÃagen-Dazs
  • Nestle
  • Lotte
  • Morinaga
  • Meiji
  • 8 Cubes
  • Stupid Nana
  • MiniMe Epic
  • Amul Ice
  • Berry Skinny
  • Cow Peters Ice Cream

7
If you are interested...
Contact Debora White Email
debora_at_reportstack.com Ph1-888-789-6604 http/
/www.reportstack.com
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