Consumer and Market Insights: Prepared Meals Market in the UK

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Consumer and Market Insights Prepared Meals
Market in the UK
Single User License - 6320 Site User
License - 12640 Corporate User License -
18960 Publication Date - Nov 2015 Pages -
118 To know more details, email to
debora_at_reportstack.com
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Summary

• The market for Prepared Meals in the UK is
  growing because of continued demand for the best
  convenience, value for money, consumer demand for
  variety in their diets, and the fragmentation of
  traditional meal time occasions of consumers.
  These issues, are driving Prepared Meals
  consumption in the UK with moderate sustainable
  growth which is expected to continue in the
  foreseeable future.

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Key Findings

• The UK is the one of largest Prepared Meals
  market in volume terms. This can be attributed to
  the convenience, quality and variety of Prepared
  Meals.
• Increasing employment, longer working hours, more
  shift work and busier schedules are making UK
  consumers more dependent on convenient, easy and
  quick food occasions. 
• Changing household structures with more single
  person households, adults living with their
  parents for longer and the decline of the nuclear
  family means meal times have become more
  fragmented and more consumers find Prepared Meals
  essential.

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Synopsis

• Figures that showcase the number of times
  consumers of different age groups and gender
  consume Prepared Meals, as well as identifying
  whether these demographic groups "over" consume
  (i.e. they account for a higher proportion of
  occasions than the proportion of society they
  represent overall)
• A study of market value and volumes from
  2009-2019, supplemented with category, brand, and
  packaging analysis that shows the current state
  of the market, and how it will develop over the
  next five years
• International and UK-specific product innovation
  examples targeting key consumer needs - compare
  your products against the top performers

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Key Benefits

• Our unique consumer data has been developed from
  extensive consumption surveys and consumer group
  tracking, giving you an exclusive insight into
  the UK Prepared Meals market
• Quantify the influence of 20 consumption
  motivations in the Prepared Meals market for a
  deeper understanding of what is driving the
  market and how to alter product offerings
  accordingly
• Analyze category, brand, and packaging dynamics
  and how to compete with market leaders to provide
  a competitive edge to product launches

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Companies Mentioned

• H. J. Heinz Company
• Dr. August Oetker KG
• General Mills Inc
• Birds Eye Goodfellas
• Old El Paso Tesco
• Sainsbury Morrisons
• Asda The Co-Operative Group
• Pieminister's Heston's Pott's
• Riverside Bakery Better Than Pasta
• Holland's Pies
• Guinness Ginsters
• Little Fella's Richmond
• Shake Me McCain's Trattoria

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If you are interested...
Contact Debora White Email
debora_at_reportstack.com Ph1-888-789-6604 http/
/www.reportstack.com