Complete Guide To Climb To Top Google Ranking For Your Small Business - PowerPoint PPT Presentation

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Complete Guide To Climb To Top Google Ranking For Your Small Business

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If you own a small business and if you want to get top Google ranking, this post is just for you. It provides you with some of the best ways to get high ranking in Google for your small business. For more details visit: – PowerPoint PPT presentation

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Title: Complete Guide To Climb To Top Google Ranking For Your Small Business


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Complete Guide To Climb To Top Google Ranking For
Your Small Business
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1. Write Long Form Content
There is a correlation between longer content
(2000 words) and high rankings. Think about
topics that are particularly relevant to your
target audience, then create in-depth blog posts
that cover every angle of that subject. Several
studies have been done on how long your content
should be to rank.
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2. Upload a sitemap for Google
An XML sitemap shows Google exactly what's on
your site. You can easily create and upload one
to your site using XML Sitemap Generator.
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3. Make Sure You're Using 301 Redirects, Not 302s
301s indicate that your content has permanently
moved, and that all SEO "juice" and rankings
should be redistributed to the new page.
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4. Don't inadvertently block Google from
accessing your site
If you're not receiving any search traffic, check
the section of your site and look for something
like this . Also look through your robots.txt
file for something like this User-agent
Disallow / Both of these directives tell the
search engines not to crawl or index your site.
All the SEO hacks in the world won't help until
you remove these.
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5. Optimize For Mobile
Google's Mobile-Friendly tool can help with this.
If your site isn't mobile-friendly, you'll need
to switch to a responsive design, mobile app or
dedicated mobile site. If you're using Wordpress,
you can install the plugin WPTouch to
automatically switch to a mobile theme for your
mobile visitors.
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6. Your Site Needs To Load Quickly On All Devices
Use Google's PageSpeed Insights to see how
quickly your site's main pages load. If you find
they're taking too long, here is a list of 10
ways to speed up your site.
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7. Use Descriptive URLs
Your URLs should always be static and should use
descriptive keywords, not just random letters or
numbers (such as you'd find with dynamic URLs).
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8. Use A .com Domain If Possible
My friends at Searchmetrics have concluded 84 of
top-ranking pages use .com as their top-level
domain (TLD). Don't worry too much about using
your keywords in your domain name using your URL
for branding purposes is much more important.
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9. Use Internal Linking To Refer Users And Search
Engines To Related Products Or Content
Don't worry about artificially incorporating
keyword-rich anchor text to rank for specific
keywords. Instead, focus on using natural anchor
text that would make the most sense to your
readers.
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10. Keep Your Most Important Content On Your Root
Domain
Most top-ranking pages sit on a site's root
domain, rather than on a subdomain.
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11. Title Tags Still Matter
Ensure each page of your site uses a unique,
descriptive title tag to tell users and the
search engines what the page is about. Consult
the HTML Improvements report in your Google
Webmaster account to see if there are any
potential issues with your site's title tags.
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12. Use Schema.org To Show Rich Snippets In Search
By adding this markup to your site, you give
Google a better sense of what your site is about,
and ensure rich snippets are displayed alongside
your site in the search results. Here is a great
overview of what rich snippets are and how to use
them.
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13. Write A Blog
Having a basic business website is great, but
regularly adding unique, relevant content to a
blog on your site will give you the best chance
of attracting search traffic. Find out what
topics your prospects and customers are
interested in, and write long-form content that
addresses these issues.
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14. Find And Use Relevant Keywords
Keywords don't hold the same level of importance
they did even a few years ago. That said, keyword
research is still a good way to find popular,
relevant topics to include on your site. For
step-by-step guidance on this, see my content
marketing guide.
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15. Content Marketing Is Key To Search Rankings
Instead of focusing exclusively on optimizing
your content for the search engines, take a
holistic approach to create and promote
excellent, well-researched content that both the
search engines and your readers will love.
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