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Scott Greer – Consultant for Digital Marketing Strategies

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Being a freelancer gives you a lot of opportunities. Scott decided to freelance when he knew that he and his wife were having a baby. Since then he successfully established his own business as a consultant for digital marketing strategies – PowerPoint PPT presentation

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Title: Scott Greer – Consultant for Digital Marketing Strategies


1
  • Scott Greer
  • Consultant for Digital Marketing Strategies

2
Scott Greer Consultant for Digital Marketing
Strategies
  • The most difficult part about starting your own
    business is building up the courage and putting
    yourself out there. When Scott and his wife
    found out they were having a baby, he decided to
    take the risk and became a freelancer. Getting
    started can be hard sometimes, but word-of-mouth
    and Scott's attention to detail have helped him
    build up a unique selling point and broad
    customer base. Find out more about Scott and how
    he successfully established his own business

3
Scott Greer
  • 1) Hello Scott, thanks for your participation in
    our freelancer insides interview series. Firstly,
    can you tell our users a bit about yourself and
    what you do?
  • Thank you for having me. My name is Scott Greer
    and I help businesses develop digital marketing
    strategies with an emphasis on design, paid
    search and social advertising. I was born and
    raised in Nashville, Tennessee and launched my
    business this past May after spending some time
    in the agency world. The services I provide vary
    based on the clients needs, but right now my
    focus is consulting with small businesses and
    advertising agencies on Facebook Advertising,
    Google AdWords, media planning, email marketing
    and graphic design.

4
Scott Greer
  • 2) What was your inspiration and when did you
    actually decide to become a freelancer?
  • Prior to freelancing, I worked at an advertising
    agency in Nashville for several years and after
    that at an early stage healthcare startup for
    about a year. Both experiences were incredibly
    valuable and paved the way for launching my own
    business in 2015. Im not even sure I wouldve
    left my agency position to start freelancing
    full-time, but the startup environment really
    taught me a lot about business and ultimately
    helped me carve out an opportunity to pursue
    something new. Another factor was that my wife
    and I found out we were having a baby earlier
    this year, so that immediately made the idea of
    freelancing even more appealing.

5
Scott Greer
  • 3) Do you sometimes think about going back to
    fulltime employment? What are your career goals
    for the future?
  • So far I havent thought about going back at any
    point, but I will say that its easy to take the
    luxuries of fulltime employment for granted,
    including health insurance, guaranteed income and
    other HR benefits. Operating a one-man business
    obviously has its challenges, so I would
    eventually like to build a collective of
    likeminded freelancers who share the same values
    and have various skills that balance each other
    out. I realize this is easier said than done, but
    the fact of the matter is that I want to work
    with (and for) people who I genuinely enjoy being
    around. Its certainly helpful that Nashvilles
    freelance community is growing so quickly.

6
Scott Greer
  • 4) What was the most challenging obstacle when
    starting your own business?
  • Honestly, I think the most difficult part about
    starting your own business is building up the
    courage and putting yourself out there. I know
    the high-risk lifestyle comes naturally to some,
    but you really do need to be comfortable with
    embracing chaos and facing the unknown. It can be
    a long process to finally reach the point where
    you know you can do it on your own. Fortunately,
    there are plenty of awesome resources out there
    to help motivate those who might be on the fence
    about freelancing full-time. Seth Godins blog is
    one of my favorites.

7
Scott Greer
  • 5) How do you set yourself apart from your
    competitors? What makes you special?
  • I like to think that my biggest selling point is
    a strong attention to detail, along with the
    ability to manage account service tasks, creative
    direction and digital strategy for a single
    client. I know clients really appreciate
    attentiveness, which seems to be a lost art these
    days. I also have experience in a wide range of
    industries from my agency background, so that
    gives me a unique perspective on each clients
    business.

8
Scott Greer
  • 6) Lets go for a question which might be
    interesting for all newbie freelancers and
    Start-ups. How do you find new clients?
  • Ive been fortunate enough to get most of my
    clients through word-of-mouth at this stage.
    Several of them have actually been referrals from
    past colleagues, which is a testament to the fact
    that everyone should try to avoid burning bridges
    in his or her career (whenever possible). I am
    lucky to have met so many talented entrepreneurs
    in this city and truly believe that the best new
    business strategy is to meet as many new people
    as possible.

9
Scott Greer
  • 7) Can you provide any Marketing tips and tricks
    for freelancers?
  • Its not really a tip or a trick, but I think the
    most important thing about marketing is to
    understand that consumers have all of the control
    today. The importance of digital marketing is no
    longer a mystery in 2015, but its amazing how
    many businesses are still using social media
    ineffectively. Businesses have to realize that
    consumers have a million bits of information
    bombarding them all day every day, so you cant
    stand out from the crowd with a sell-sell-sell
    approach to marketing. Oftentimes a strategy that
    is authentic, clean and simple goes a long way.

10
Scott Greer
  • 8) How do you manage the pressure of meeting
    deadlines? Do you use any specific apps or
    software tools for self-organization, invoicing
    and something else?
  • Its essential to stay organized in order to meet
    deadlines and keep clients happy, and fortunately
    Im able to do some of my best work under tight
    deadlines. Since every client is different,
    however, you have to learn to adapt to those who
    like to have a long-term plan in place and others
    who deal with everything at the last minute. In
    either case, the tools that I cant live without
    are Harvest (time tracking and invoicing),
    Sunrise (calendar), Evernote (notesimagine
    that), Slack (collaboration) and Wunderlist
    (to-dos).

11
Scott Greer
  • 9) What advice would you give to someone who is
    thinking about starting a freelance career? And
    what does it takes to be successful as a
    freelancer?
  • Depending on your current job, I would definitely
    spend as much time as you can outside of work
    planning your freelance career before handing in
    your resignation. That is to say, you shouldnt
    simply decide one day that youre going to start
    freelancing and think it will happen overnight.
    Everything takes time before you actually build
    your client base, including creating a business
    plan, prospecting and countless administrative
    tasks. Once you have a strategy in place, I think
    the best way to ensure long-term success is to be
    honest, persistent and organized. You also need
    to have a great deal of self-discipline.

12
Scott Greer
  • 10) Last but not least, what are the top three
    books, blogs or magazines you read to stay up to
    date in the IT-market?
  • If I had to narrow it down to three, I would say
    Business Insider Tech, SocialTimes and
    TechCrunch. Twitter is still my go-to channel for
    consuming it all though.

13
Scott Greer
  • 11) Freestyle! Is there anything you would like
    to tell our readers?
  • In freelancing, Ive learned that you cant take
    anything personally and you always have to keep
    moving through the good and bad. Even if youve
    created the best proposal of your life (or so you
    think), you may never hear back from that
    prospect again. Its a hard truth of the
    business, but sometimes you have to roll with the
    punches and have faith that it will all work out
    in the end. Nothing is more important than
    remaining positive and trusting your process.

14
Further freelancer interviews available on
www.freelancermap.com/freelancer-insides Contact
freelancermap.com Contact person Doreen
Schollmeier - International Affairs Mail
info_at_freelancermap.com Skype doreen.schollmeier P
hone 49-911-37750286 facebook
www.facebook.com/freelancermapInternational Twitte
r freelancer_INT
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