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Responsive vs Adaptive Web Design

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If you think you need to steer clear off the adaptive v/s responsive conversation currently trending on major design and tech sites, think again! – PowerPoint PPT presentation

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Title: Responsive vs Adaptive Web Design


1
Adaptive v/s Responsive v/s dont shoot me Know
about the pros and cons of Responsive websites
over Adaptive websites
2
Introduction Calling all you digipeople from
Account Management. If you think you need to
steer clear off the adaptive v/s responsive
conversation currently trending on major design
and tech sites, youve got the wrong think
baby! Heres a snapshot of your future, should
you continue ignoring the preceding para. Its a
verse from a Simon Garfunkel song called Old
Friends, off the Bookends album. Time it was and
what a time it was, it was a time of innocence, a
time of confidences.Long ago, it must be, I have
a photograph.Preserve your memories, theyre all
thats left of you. Lets cut to the chase and
move beyond clichés like were living in a
post-pc world, 30-50 of website traffic
emanates from mobi devices, m-dot or tdot
hacks and dive into the what w3c calls the one
web approach. This means the same content is
available to me, irrespective of my access
device. The 3-column website version, gives way
to the 2-column tab version, to the 1-column mobi
version. Developers are now getting weird-ed out
by the ever changing device specifications of
today and the unimagined interfaces of the
future. Two popular approaches to addressing the
one web paradigm include responsive and
client/server-side adaptive design. Debatable is
the one better than the other approach. Having
said that let us now put pen to where mouth
earlier was.
3
  • Responsive
  • Responsive web design is the most common One Web
    approach. The approach uses CSS media queries to
    modify the presentation of a website based on the
    size of the device display. Responsive designs
    are created using the CSS3 _at_media rule. Allowing
    for the creation of device-specific rules. Using
    fluid grids and percentages for widths, designers
    can create interfaces that auto-respond to device
    sizes.
  • Advantage Responsive
  • Use of a single template for all devices and CSS
    to determine how content is rendered for varying
    screen sizes. Designers can still work in
    familiar HTML and CSS, technologies.
  • Same Experience for Everyone  Mobile users see a
    slightly different layout than desktop users by
    and large everyone viewing the site enjoys the
    same experience.
  • Less Maintenance  Multiple designs take longer
    to update. Using a single responsive design,
    reduces time spent updating designs.
  • Everything on one URL  Desktop, tablet and
    smartphone users all view a page off the same
    url, which makes this better for social media
    sharing and search engine ranking optimizing.
    Also, stats will not be split for different
    website versions.
  • Google Friendly  Google went on record stating
    that they prefer website owners to use responsive
    designs. Google can discover your content more
    efficiently as we wouldnt need to crawl a page
    with the different Googlebot user agents to
    retrieve and index all the content.
  • Responsive web design works best in combination
    with a mobile first approach, where the mobile
    use case is prioritized during development.
    Progressive enhancement is then used to address
    tablet and desktop use cases.

4
  • Disadvantage Responsive
  • Performance When someone loads a web page with
    a responsive design, they load the information
    for all devices, not just the one they are
    viewing your website on. Images are a concern
    too. Most designs simply scale down the size of
    an image. Therefore, smartphone users may
    download an image of 1000 by 1000 pixels in
    width, despite it being scaled down to 250 by 250
    pixels on their device.
  • Integrating Ads Its more difficult to
    integrate advertising effectively into a
    responsive design as ads have to fit nicely into
    all resolutions.
  • Sacrificing Functionality A lot of sacrifices
    are made when using one single design for all
    devices. For e.g., one will have to compromise a
    users desktop experience to ensure that the
    experience for mobile users is not hindered (and
    vice-versa). From a SEO and consistency
    perspective, responsive designs seem like the
    best option.

5
Responsive Website over various devices
6
  • Client-Side Adaptive
  • Adaptive builds on the principles of responsive,
    to deliver user experiences targeted at specific
    devices and contexts using JavaScript to enrich
    websites with advanced functionality and
    customization.
  • Two approaches to adaptive design are
  • one where the adaptations occur on the client
    side, in the users browser, and the other,
  • b) where the web server detects and loads the
    device-specific template. Client-side adaptive
    entails not rebuilding the site ground up, but
    building on existing content while still
    delivering a mobile-responsive layout. Expert
    developers can now specifically target particular
    device or screen resolutions. Adaptive designs
    generally require more work, however they ensure
    each visitor gets the best experience possible.
  • Advantage Client-side Adaptive
  • Best Experience for all When optimizing the
    experience for desktop and mobile users
    individually, you can ensure each gets the best
    experience.
  • Fast Loading Users will only load the version
    of the website that they are viewing. Smartphone
    users will really notice the difference in speed
    as mobile designs tend to be simplified versions
    of their desktop equivalents with few images and
    basic navigation.
  • Advertising Monetization More designers are
    working towards optimizing advertising options in
    responsive designs, such as replacing 72890
    banners with 46890 banners in smaller
    resolutions. While this is still very limiting,
    monetizing a website in the most profitable way
    requires using adaptive design customized to
    device it is being viewed on.

7
  • Disadvantage Client-side Adaptive
  • Bad for Search Engines Two different designs
    mean that each article/section has two separate
    URLs. Search engines are allergic to identical
    articles hosted on different URLs, therefore
    traffic may be reduced.
  • Cross-Linking Linking internally becomes
    difficult when you have more than one version of
    your website. Do you link to the full version or
    the mobile version of your article? You may have
    to set up redirects so that someone who clicks on
    the full article from the mobile design is
    redirected to the mobile version of the article.
  • Stuck in the Middle Mobile users usually find
    the mobile optimised version of a design easier
    to navigate however tablet users may not. Those
    with smaller screens may prefer the mobile
    version of your website whilst others will prefer
    viewing the full version of the design. This does
    not stop a user from landing on the wrong version
    in the first instance.
  • Server-Side Adaptive The server-side adaptive
    approach achieves the advantages of the
    client-side approach, through server-side plugins
    and custom user agent detection. What calls for
    choosing server-side adaptive? Typically this
    approach offers distinct templates for each
    device, enabling more customisation. This keeps
    device-detection logic on the server, enabling
    smaller mobile pages that load faster.
  • Numerous server-side plugins are now available
    for common CMS and eCom systems like Magneto.
    This approach however requires significant
    changes to back-end systems, which may result in
    a lengthy (and often times costly)
    implementation.
  • Managing multiple templates increases maintenance
    costs. It can also encounter performance issues
    when servers are under heavy load. When a mobile
    user agent detection is performed on the server,
    common caching mechanisms deployed by CDNs like
    Akamai, etc. need to be turned off.

8
  • Disadvantage Client-side Adaptive
  • Often times resulting in slower UX for mobile and
    desktop visitors. Reality byte the majority of
    website owners continue to grapple with the
    basics of responsive hence confronting the
    sophistication of adaptive is way down the road.
  • As competition and mobile traffic increases
    globally, however, survival will push site owners
    to pick an approach that works best.
  • The next time youre thrown into the responsive
    v/s adaptive debate, playing the ignorant Account
    Management dude wont cut it, cause well youve
    gotten the point. Or rather, many, many points,
    to make your point.
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