Approach #TdiMad to get Preeminent Internet Marketing and Mobile Advertising Services - PowerPoint PPT Presentation

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Approach #TdiMad to get Preeminent Internet Marketing and Mobile Advertising Services

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TDI-MAD was set up by TDI in 2007, with an aim to provide high quality and fruitful online campaigns to brands on the mobile and internet platform. Know More at - TDI-MAD proffer interactivity, innovations and engagement through social media, search marketing, online advertising and mobile advertising using the latest advertising tools and techniques. – PowerPoint PPT presentation

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Title: Approach #TdiMad to get Preeminent Internet Marketing and Mobile Advertising Services


1
MAD Internet Mobile Advertising
New Delhi, India www. tdiindia.com www.mobileandin
ternetadvertising.com
2
Introduction to TDI International India P Limited
  1. An Experienced Premium Transit and Digital
    Advertising Company. Leaders in airport
    advertising for 29 years, with Exclusive rights
    to 9 airports, 73 metro stations
  2. Outdoor, Internet Mobile advertising agency
    with 20 offices, Largest outdoor inventory of
    6500 display sites and over 500 customers

Integrated Business Model Providing Wide Range of
Outdoor Solutions
  • Exclusive advertising rights for 9 airports
    across India
  • 5,500 advertising sites spread across high
    visibility zones in airports

Airport Advertising
  • Exclusive advertising rights for 73 Delhi metro
    stations
  • 1800 advertising sites spread across strategic
    locations at stations

Metro Advertising
  • Specialized out of home media agency offering
    advertising solutions
  • Services include strategic planning, media buying
    and media execution

Media Services
  • 150 clients and 680 websites across Mobile and
    Internet advertising
  • 3600 advertising solutions including ideation,
    conceptualization, media planning, media buying
    execution of campaigns.
  • Partnerships with Google, Alibaba.com, Yahoo, Hot
    Star, major ad affiliate networks etc.

MAD Internet Mobile Advertising
3
PAN India presence to provide diverse options
nation-wide campaigns to clients
20 offices serving clients in every part of India
Partner offices serving clients in every part of
India including Rural, B/C cities, SMEs
  • Clients can roll-out a campaign nation-wide
    without any implementation challenges
  • All round visibility, diverse options and real
    time service to the clients

TDI Offices
4
Introduction to Mobile and Internet Advertising
Division
  • Founded in 2008, MAD has a dedicated team of
    professionals focusing on Innovations
    Engagements through Social Media, Search
    marketing, online advertising and mobile
    advertising using latest advertising tools and
    techniques
  • MAD offers 360 degree advertising solutions on
    these media starting from ideation,
    conceptualisation, media planning, buying,
    designing, development, execution capabilities
  • 150 Clients Associations with Alibaba,com,
    Google, Hotstar , Yahoo and major ad affiliate
    networks
  • Clear Processes, Checklists
  • Passionate about Innovations, Quality, Service
    Support
  • Dedicated Ideation (Pre-Sales) Team that Focuses
    on Creatives, Media Planning, Buying
  • Dedicated Social Media / Search / MIS /
    Operations team
  • MAD has fastest Campaign Execution Time

5
Partnerships with Global Giants in Internet
Mobile Media
Indias first Channel Partner of www.Alibaba.com
Worlds Largest B2B E-Commerce Portal. 455
Million Members spread across 200 Countries.
61 Buyer Seller Ratio making it a paradise for
Exporters seeking to expand their business across
the world by Buying Gold Supplier Membership from
us
We are Google Ad Words SMB Partners authorised to
sell Text Advertising on Google Search, Banner
Ads on Google Display Network, Video Ads
on YouTube. The campaigns are created
optimized by Google Trained Certified MAD
Professionals
We are Globally the first Channel Partners
authorised to sell Yahoo Native Advertising.
The Campaigns are run by Yahoo Yahoo trained
MAD Professionals
We are Channel Partners Authorised to sell
Advertising Inventory on HOTSTAR (the mobile TV
offering from STAR TV). The campaigns are
managed by us.
6
Mobile Internet Media Options we offer
(Partial List)
Game ads
Placement Ads
Mobile apps
Wallpaper
Contextual/ Text Ads
Instant Gratification
SMS / WAP PUSH
Corporate Presentations
Augmented Reality
Website Design
360 degree ad solutions
Mobile/Interactive Apps
Gaming
Shortcode
Website Development
Media Mix
Loyalty Solutions
MMS - MMS Video
Community
ERP s/w
Longcode
Search Campaigns
Social Media
Virals
Ad n/w
Keywords
Print / FM /TV MAD Ads
USSD
SEO/SEM
Call/ Click to Action
Banner Creation
Innovations
Voice Portal
Missed Call
BRAND
CPM
Traffic Generation
Ad Serving
Subscription Alerts
CPC/ PPC CPL
Consulting
Interactive Voice Response
Creative Agency
Media Planning
E Commerce
Emailers
mCoupon
Brand Zone
Ringtone
CPS
Reputation Management
Newsletter
Media Buying
WAP sites
Out Bound Dial
Customer Care Zone
2D / 3D Clips
Campaign Execution
Web Site Roadblocks
Google Adwords
Mobile Internet sites
Advertorial Ring Back Tone
Bluetooth
Facebook LinkedIn Twitter You tube
Multilingual Content Ads
Video pre post roll
Campaign Ideation
Interactive SMS
Blu-fi
Zone Sponsorships
7
Creatives, Designing, Development, SEO, SMO
Reputation Management
  • Our team of experts design develop Creatives,
    Electronic Direct Mailers, SEO Friendly Websites
    and increase the volume and quality of traffic
    to clients website for targeted keywords by
    improving its rank in the search results
  • Social Media Optimisation Reputation Management
    are used to enhance Brand on the Social
    Networking sites and also to remove the negative
    search results about the Brand

Creatives

8
MAD has the Fastest Execution Time Case Study
500pm 22-Sep
1000am 23-Sep
1019am 23-Sep
Creatives created and sent to Yahoo, Bharat
Student, Zapak, Orkut, Ad Network
MAD adopted 60 creative in NIGHT as per display
size and got the client approval
Contract Signed
Total Turnaround Time from signing the contract
to deployment at 5 different websites/ad
networks 17 hours
316pm 23-Sep
200pm-300pm 23-Sep
100pm-200pm 23-Sep
Yahoo, Bharat Student , Zapak QC done
Yahoo, Bharat Student , Zapak went live
Proof of deployment/Screenshots sent
Contract Signed
9
0
B2C Case Studies Social Media Engagement 360
solution
0
360 Solution - Ideation, Creation, Media
Panning, Media Buying Implementation
Facebook Big Boss Ke Saath
  • Phase I Teaser Campaign for a week
  • Phase II Answer and meet Big Boss
  • Result 31,031 likes in 20 days.
  • Build awareness of HCL ME Laptops
  • Execution through Microsite, Contests, Banners,
  • Social Networking, Email
  • Outcome 25m impressions, 1m registrations of
  • potential customers
  • 3 step Campaign
  • Register with the microsite, Name the mascot,
    Winner gets the latest HCL ME Laptop, free

HCL ME Name the Mascot
10
B2B Case Studies EDM Cheil (Samsung), PPC for
Hughes
EDM activity for Samsung Laptops Search
Campaign for Hughes Global Education
Keyword Business management
11
SME, SMB, Retail Case Study
Objective of the Campaign
  • To increase the enquiries of the Telecom products
    from SME, SMB, Retail segments
  • Spread Knowledge about the advantage of the
    Products
  • Broadband
  • Content Delivery Network (CDN)
  • Internet Leased Line (ILL)
  • InstaOffice
  • Managed Hosting
  • MPLS VPN
  • Secure Connect
  • SME Organizations between 1-500 employees

Scope of the Campaign
  • Media Vehicles
  • Banners
  • Text
  • Search
  • Placement
  • EDM
  • Websites
  • Affiliate Network for Lead Generation
  • Run On Network on the Ad Network
  • Google adwords (Search)
  • Google adwords (Placement)

12
Internet Advertising Banner Inventory Buying
Case Studies

  • Banner Advertisement on timesofindia.com
  • Duration two months


  • Banner Ad was done on ww.indianrail.gov.in
  • respectively
  • Duration one month
  • Banner Ads were done for the promotion of above
    brands on www.irctc.co.in
  • Banners were displayed on the fixed locations of
    the website
  • The banners were run for fixed durations

Through agency
13
Mobile Advertising Case Studies
  • SMS Activity was done for Bata Store Gurgaon Sec
    17 for the promotion of the Anniversary offer for
    Flat 10 off
  • 85,000 SMS were sent
  • SMS Promotion was done for the launch of 22
    DIGIWORLD STORES
  • 22 lacs Bulk SMS were sent with 30 days validity

Some other companies - sms / obd / email
campaigns
14
Client Speak
15
Client Speak
16
Client Speak
17
MAD - Partial List of Clients
and many more
18
Thank You Look Forward to Work Together
Sanjay Sharma Global Head TDI International
India P Limited 42, Rani Jhansi Road, New Delhi
110055. India. Tel 91 11 4253 4300
Handphone 91 98184 53031 sanjay.sharma_at_tdi
india.com
This material is exclusive property of TDI. No
part of this presentation may be used, shared,
modified and/or disseminated without permission.
2015 TDI. All rights reserved.
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