Have You Recognized The Role Of Mobile Search Feature In Increasing Your M-Commerce Conversion? - PowerPoint PPT Presentation

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Have You Recognized The Role Of Mobile Search Feature In Increasing Your M-Commerce Conversion?

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Now that Smart phones and tablets have become inevitable part of our daily lives, their regular use have transformed the dynamics of the way shopping is done. – PowerPoint PPT presentation

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Title: Have You Recognized The Role Of Mobile Search Feature In Increasing Your M-Commerce Conversion?


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Have You Recognized The Role Of Mobile Search
Feature In Increasing Your M-Commerce Conversion?
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  • Now that Smart phones and tablets have become
    inevitable part of our daily lives, their regular
    use have transformed the dynamics of the way
    shopping is done.
  • The common trend of extensive mobile usage for
    variety of purposes has bred m-commerce market.

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  • Evolution in mobile commerce defines the digital
    world of commercial transactions and has taken
    the virtual shape of modernized physical stores.
  • Apart from saving time and quick access, what
    m-commerce activities offers is price comparison
    and review analysis before actually shopping
    through brick-and-mortar stores.

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A Few Important Benefits Of Having Effective
Mobile Commerce Are
  • Easy access to local stores of retailers
  • Prompt method of shopping on the go
  • Analyze, compare and buy without wasting
    precious time
  •  One touch availability of social media channels
  •  Ability to refer to reviews and ratings of
    specific product
  •  Immediate results to product-related query

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  • Like in case of e-commerce desktop sites, there
    are a few challenges thrown across the m-commerce
    way of shopping.
  • However, retailers can make them all work in
    their favor by converting the odds into brilliant
    opportunities to invite greater revenues and
    conversion.

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  • The most essential aspect of mobile shopping is
    amazing user-friendly approach and improvement in
    customers online experience as they go about
    deciding their purchase.
  • Many successful e-commerce retailers prefer to
    include prominent mobile search functionality to
    enable customers who have come to seek a specific
    product to land on the product page containing
    what they exactly want and need.

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  • It reduces the time customers are likely to
    spend during their journey through conversion
    funnel path.
  • One can make easy purchases with the help of
    handy mobile browsing while on the go, which is
    most suitable for those who lead a busy lifestyle
    and have no time to switch to heavy and
    time-consuming desktop browsing sites.

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  • Mobile site search, though it may look trivial,
    hold great significance when it comes to bringing
    your users closer to what they actually want.
  • Essentially, the component of mobile search tool
    can be an integral part of your mobile conversion
    strategy.

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  • A real substantial m-commerce strategy must
    include the thought of integrating the on-site
    search option to increase both conversion and
    traffic.
  • Are you worried that visitors to your mobile
    site are not being converted? Evaluate your
    customers search tendency and track their search
    habits to produce optimized results for them.

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The following are the key Attributes any
high-conversion website should adopt
  • Gives the easiest, efficient and logical
    navigation facility for mobile site
  • Facilitates Immediate results to keywords
    entered in the search field
  • Narrows down your request to relevant and
    streamlined product results

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The following are the key Attributes any
high-conversion website should adopt
  • Understands and caters to customers needs with
    appropriate suggestions
  • Helps correct wrong keywords entered
  • Enhances the scope of call-to-action activities

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The following are the key Attributes any
high-conversion website should adopt
  • Further corrects the search results with Did you
    mean option
  • Auto fills the search box for further guidance
    (like seen on Google page)

Original Posted on http//goo.gl/ehJmQt
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Interested To Know More About?
E-commerce Development Specialist Mobile
Application Specialist Website Development
Specialist
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