Using web conferencing for digital marketing

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Using web conferencing for digital marketing
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According to a recent study conducted on B2B
content marketing, webinars are the second
highest marketing tactic in terms of
effectiveness. For this very reason, marketers
have now begun to explore beyond the traditional
platforms of marketing like blogs, e-books and
social media posts. Webinars are one of the best
ways to keep in touch with prospects as well as
showcase the expertise of your brand in the
industry.
To make any digital marketing webinar successful
you need to follow some tips and steps, few of
them are listed below.
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Determine your goal

• Using webinars to market your products and
  services is one of the best marketing tactics.
  This can bring new leads or even build your
  reputation in the industry.
• The first step is to decide what you are trying
  to gain from the webinar, such as getting a
  specific number of leads. Once you have a
  specific goal, the following steps will easily
  fall into place.

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Stay focused

• Now that you have your goal and topic for the
  webinar, explore it as much as you can. Instead
  of trying to accommodate a range of different
  topics, stick to one very specific topic and go
  in-depth.
• Web conferencing and webinars are usually an hour
  long, if the presenter tries to speak on a broad
  topic, chances are theyll end up skimming the
  surface rather than giving valuable information.

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Choose the right platform

• In order to get the best from your determined
  goal its also important to choose the right
  platform for this.
• Look for a webinar platform that is equipped with
  the latest technology, so that maximum people can
  get access to it.
• A free platform will usually have various
  drawbacks and irritating ads. A paid one on the
  other hand will not only be convenient to use but
  will also offer a number of benefits.

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Rewards for participation

• The best way to get maximum attendees is to
  reward them for participation. Mention in the
  invitation all the benefits they will gain from
  attending this webinar.
• This is also a good way to build a positive
  reputation about your brand or product in the
  industry.
• You can give away related e-books, coupons and
  other special offers as well.

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For more details on webinar platforms visit
https//www.bigmarker.com/ Email
 support_at_bigmarker.com