How to Create the Email Marketing Value Loop - PowerPoint PPT Presentation

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How to Create the Email Marketing Value Loop

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When you generate leads for your fitness business properly…you learn something about them. – PowerPoint PPT presentation

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Title: How to Create the Email Marketing Value Loop


1
How to Create the Email Marketing Value
Loop By Vito La Fata
When you generate leads for your fitness business
properlyyou learn something about them.
www.fitnessprofessionalonline.com
2
How to Create the Email Marketing Value
Loop By Vito La Fata
You learn that theyre dealing with back pain or
they are planning a wedding and need a quick fix
or theyre interested in running their first
marathon.
www.fitnessprofessionalonline.com
3
How to Create the Email Marketing Value
Loop By Vito La Fata
A Lead Magnet is a small chunk of value given in
exchange for a prospects contact information. A
well-performing Lead Magnet will solve a specific
problem with a specific solution for a specific
segment of your market.
www.fitnessprofessionalonline.com
4
How to Create the Email Marketing Value
Loop By Vito La Fata
Specificity not only helps our fitness marketing
convert better but it allows us to learn more
about the leads we generate (and what they would
buy) than a broad Lead Magnet that makes too many
promises.
www.fitnessprofessionalonline.com
5
How to Create the Email Marketing Value
Loop By Vito La Fata
Lets look at an example What do we know about a
prospect that opts in to this Lead Magnet?
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6
How to Create the Email Marketing Value
Loop By Vito La Fata
Pretty obvious right? We know theyre interested
in relieving the frustration that busy women feel
about their arms even though they workout.
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7
How to Create the Email Marketing Value
Loop By Vito La Fata
ENGAGE. When you know what someone wantsthis
fitness business game gets a lot easier. By
opting in to your specific Lead Magnet, you know
exactly what to offer them.
www.fitnessprofessionalonline.com
8
How to Create the Email Marketing Value
Loop By Vito La Fata
Once you have a specialty program all you have to
do is set up an email autoresponder series that
makes this offer to your prospect. We call it an
Engagement Series and the goal is to get the new
prospect to buy.
www.fitnessprofessionalonline.com
9
How to Create the Email Marketing Value
Loop By Vito La Fata
Depending on the price and complexity of the
offer, you might continue this Engagement Series
for a few days or a few weeks. In any case, some
will buy and some will not. And those that buy
may be ready to
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10
How to Create the Email Marketing Value
Loop By Vito La Fata
ASCEND. This is the key to creating a Value
Loop. Broke fitness marketers make a single offer
and call it a day when they get a sale.
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11
How to Create the Email Marketing Value
Loop By Vito La Fata
Wealthy fitness marketers maximize profit by
making another offer. And another. And another.
Creating a stacking revenue model and back end.
That allows you too
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12
How to Create the Email Marketing Value
Loop By Vito La Fata
ASCEND ENGAGE. And email marketing is the
simplest way to automate this process.
www.fitnessprofessionalonline.com
13
How to Create the Email Marketing Value
Loop By Vito La Fata
We call it an Ascension Series and the goal is to
sell more to existing customers. By getting your
clients to buy more frequently once they are in
your doors, you can increase your income without
a ton of additional expense.
www.fitnessprofessionalonline.com
14
How to Create the Email Marketing Value
Loop By Vito La Fata
The key is to make a relevant upsell offer to
those that purchased in the Engagement Series.
www.fitnessprofessionalonline.com
15
How to Create the Email Marketing Value
Loop By Vito La Fata
Your job as the business owner is to know this
For every offer you make there is some percentage
of buyers that would buy more.
www.fitnessprofessionalonline.com
16
How to Create the Email Marketing Value
Loop By Vito La Fata
For every trial membership, some percentage will
buy a full regular membership. For every group
training member, some percentage will buy private
training.
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17
How to Create the Email Marketing Value
Loop By Vito La Fata
For every member, some percentage will take a
nutrition consult to go over diet in more detail
and then also buy supplements.
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18
How to Create the Email Marketing Value
Loop By Vito La Fata
Put the pieces together to create a Value Loop
and build a strong back end to your business and
you will make more money in your business.
www.fitnessprofessionalonline.com
19
How to Create the Email Marketing Value
Loop By Vito La Fata
So, what do you do when customers and prospects
say NO to a Engagement or Ascension email
series? You change the conversation.
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20
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