Event planning business plan executive summary

1
The Event Planners

• Aura Planners

2
Executive Summary

• This Executive Summary is presented to the
  Executive Team of MAG Market Solution Firm which
  is leading firm offering business solutions to
  its current target market.
• MAG operates in Software design development,
  strategic solutions and consultancy, design
  architecture, home décor and improvement and
  affair management.

3
Aura Planners-Mission Values

• Aura Planners-Business Vision
• What Makes Aura Planners Unique?
• Business Corporate Values
• Need For the New Product or Service Market
  Overview

4
Aura Planners-Business Model

• Services
• Promotion
• Pricing Method

5
Feasibility Analysis Road-Blocks

• Competitors
• Risks and Opportunities
• Strengths
• Evaluation of Data Analysis
• Costing
• Sources of Finance

6
Technological Initiatives

• Technological Communication
• Latest Business Compatible
• Web Management
• Data Management
• Web Customization

7
Aura Planners-Strategies

• Increase Visibility.
• Brand recognition Differentiation .
• Social Media Campaign.
• Consistent Client Messaging Service.
• Hosting, Participation and Sponsoring Community
  Charity Events.
• Preservation of latest trends in the industry of
  event planning.
• Premium client service.

8
Conclusion Recommendations

• Provide opportunity to the company to expand
  business and product portfolio and to enter into
  a new market.
• Exploit profits from this steady and profitable
  market.
• Event planning business is a growing market.

9
Conclusion Recommendations

• Aura Planners are sophisticatedly aligned to
  corporate mission
• Potential Benefits .
• Aspects of MAGs Corporate Culture .

10
References

• Abrams, R. (2012). Entrepreneurship A real-world
  approach. Palo Alto, CA PlanningShop
• U. S. Census Bureau Rock Hill city, North
  Carolina. Retrieved from http//factfinder.census.
  gov/servlet/ADPTable?_bmygeo_id16000US3775000
  qr_nameACS_2008_3YR_G00_DP3YR2-gc_url-ds_name
  -_langen- redoLog.
• Kotler, P. Keller, K. (2010). Conducting
  Marketing Research and Forecasting Demand. In P.
  Kotler, K. Keller (Eds.), Marketing Management
  (pp. 110). New Jersey Prentice Hall.
• Kotler, P. Keller, K. (2009). Managing Mass
  Communication Advertising, Sales, Promotions,
  Events and experiences, and Public Relations. In
  P. Kotler, K. Keller (Eds.), Marketing Management
  pp. 502-503, 526. New Jersey Prentice Hall.

11
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