How to Cultivate Transformative Product and Program Management

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How to Cultivate Transformative Product Program
Mgmt Change Growth Agents for the Digital
Company Doug Floyd douglas.vincent.floyd_at_gmail.com
www.linkedin.com/in/dougvfloyd _at_dougvfloyd
510.682.1780
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• COMPANIES OF ALL SIZES, FROM STARTUPS TO FORTUNE
  500, NEED TO LEVERAGE TALENT EFFECTIVELY. PRODUCT
  AND PROGRAM MANAGERS PLAY A PIVOTAL ROLE IN
  DIGITAL COMPANIES. HOW CAN COMPANIES LEVERAGE
  THESE ROLES AS CHANGE AGENTS AND GATEKEEPERS FOR
  DIGITAL TRANSFORMATION?

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WHEN IMPLEMENTED EFFECTIVELY, THE TWO ROLES CAN
WORK SYNERGISTICALLY TO MAXIMIZE PRODUCT
DELIVERY, DECREASE CYCLE TIMES, AND ENHANCE
QUALITY. PRODUCT MANAGEMENT MINI CEOS WHO
LEAD EVERY MOVEMENT OF THE PRODUCT LIFECYCLE,
FROM THE CEO AND EXECUTIVE LEVEL TO THE
DEVELOPMENT TEAM. AGILE PROGRAM/PROJECT
MANAGEMENT LEADERS WHO ENABLE ITERATIVE AND
INCREMENTAL DESIGN AND BUILD ACTIVITIES FOR
SOFTWARE ENGINEERING.
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PRODUCT MANAGERS OPERATE AT THE INTERSECTION OF
BUSINESS, TECHNOLOGY, AND USER EXPERIENCE.
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PRODUCT MANAGERS LEAD BOTH PRODUCT MANAGEMENT AND
PRODUCT MARKETING EFFORTS IN ORDER TO MAXIMIZE
THE USER EXPERIENCE.
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PRODUCT MANAGERS MUST EFFECTIVELY COLLABORATE
WITH EXECUTIVE, DEVELOPMENT, AND MARKETING TEAMS.
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PRODUCT MANAGERS ARE THE CENTRAL HUB FOR PRODUCT
CAPABILITY AND DELIVERY.
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PRODUCT MANAGERS PLAY A PIVOTAL ROLE IN
TECHNOLOGY AND MARKETING STRATEGY.
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PRODUCT MANAGERS GUIDE ALL ASPECTS OF THE PRODUCT
DEVELOPMENT LIFE CYCLE.
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PRODUCT MANAGERS UTILIZE ITERATIVE LEAN AND AGILE
METHODOLOGIES TO GET PRODUCTS TO MARKET AS
QUICKLY AS POSSIBLE.
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PROGRAM MANAGEMENT LINKS AND INTEGRATES ALL OF
THE MANAGERIAL AND SYSTEMS TASKS.
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AGILE PROGRAM MANAGERS LEAD ITERATIVE AND
COLLABORATIVE DEVELOPMENT TEAMS.
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AGILE PROGRAM MANAGERS INFUSE THE AGILE APPROACH
WITHIN ALL ASPECTS OF PROJECT AND PRODUCT
DELIVERY.
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AGILE PROGRAM MANAGERS HANDLE INITIATIVES FROM
THE PORTFOLIO TO PROJECT LEVEL.
Program View
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AGILE PROGRAM MANAGERS ENSURE THAT REQUIREMENTS
AND STAKEHOLDER CONSULTATION WEIGH HEAVILY AS
INPUTS INTO SPRINTS.
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AGILE PROGRAM MANAGERS INTEGRATE DAILY TASKS WITH
THE PRODUCT OWNER.
AGILE PROGRAM MANAGER
PRODUCT OWNER
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PROGRAM MANAGERS OPERATE AT STRATEGIC AND
TACTICAL LEVELS TO IMPROVE THE USER EXPERIENCE.
Agile Program Management
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PRODUCT MANAGERS AND PROGRAM MANAGERS CAN WORK
TOGTHER AS TWO PIECES OF A PUZZLE TO ENABLE
DIGITAL TRANSFORMATION.
PRODUCT MANAGEMENT
PROGRAM MANAGEMENT
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LET PRODUCT AND PROGRAM MANAGERS JOINTLY
COLLABORATE TO TRANSFORM THE DIGITAL ENTERPRISE.
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Doug Floyd Digital Technology Strategist,
Product Leader, Program Manager specializing
in transformative growth through digital
technology solutions.
How to Cultivate Transformative Product Program
Mgmt Change Growth Agents for the Digital
Company Doug Floyd douglas.vincent.floyd_at_gmail.com
www.linkedin.com/in/dougvfloyd _at_dougvfloyd
510.682.1780