Consumer and Market Insights: Bakery & Cereals Market in China

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• Consumer and Market Insights Bakery Cereals
  Market in China

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Summary
The Bakery Cereals market in China is rapidly
developing, driven by the sheer scale of the
economy. Low per capita consumption presents
opportunities for Bakery Cereals aligned with
primary consumption motivators, such as the
desire for assurances of superior quality. Rapid
urbanization and increasingly busy lifestyles
will drive the demand for products suitable for
on-the-go consumption. Key Findings The
Chinese Bakery Cereals market is one of the
fastest-growing by volume Cakes, Pastries
Sweet Pies is the most consumed Bakery Cereals
category in China
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Bakery Cereals in China will register the
fastest growth in value and volume terms during
20142019 Chinas Bakery Cereals market is
driven by consumers desire for quality and
convenience Synopsis Consumer and Market
Insights Bakery Cereals market in China
identifies the key demographic groups driving
consumption, and what motivates their
consumption, combined with an in-depth study of
the market and category dynamics, to identify key
opportunities, and how to target them. The report
uses a unique method of quantifying consumer
trends. It also highlights the degree that
influence trends have on consumption and shows
whether beliefs over what influences consumer
behavior are accurate.
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What else does this report offer? Figures that
showcase the number of times consumers of
different age groups and gender consume Bakery
Cereals, as well as identifying whether these
demographic groups "over" consume (i.e. they
account for a higher proportion of occasions than
the proportion of society they represent
overall) A study of market value and volumes
from 20092019, supplemented with category,
brand, and packaging analysis that shows the
current state of the market, and how it will
develop over the next five years The degree of
influence that 20 key consumer trends have on
Bakery Cereals consumption, with granular
analysis on the extent that the degree of
influence varies by gender, age, wealth, and
leisure
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Analysis of how consumer needs will evolve in
the short-to-medium term and recommended actions
on how to adapt to these evolving needs
International and China-specific product
innovation examples targeting key consumer needs
compare your products against the top
performers Reasons To Buy Find out what types
of products consumers are purchasing, why they
are consuming them, and what they will be looking
for in the next few years. Product examples and
key recommendations will help you derive key
strategies in areas such as formulation,
packaging and key consumer targets
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Our unique consumer data has been developed
from extensive consumption surveys and consumer
group tracking, giving you an exclusive insight
into Germanys Bakery Cereals market
Quantify the influence of 20 consumption
motivations in the Bakery Cereals sector for a
deeper understanding of what is driving the
market and how to alter product offerings
accordingly Analyze category, brand, and
packaging dynamics, and how to compete with
market leaders to provide a competitive edge to
product launches
W www.bharatbook.com , T  91 22 27810772,
27810773, E  info_at_bharatbook.com
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Table of Contents

• Introduction
• Classifications and definitions
• Methodology Market Overview
• Leading retailers in the Chinese food market
• Chinas Bakery Cereals market by type of
  packaging
• Consumer trend analysis
• Innovation examples
• Actions and Recommendations
• Country context
• Sector overview
• Category data
• Segment data

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27810773, E  info_at_bharatbook.com
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To view the full Executive Summary and Table
of Contents, please visit Consumer and Market
Insights Bakery Cereals Market in
China Contact Us-Call India
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