How to Hit It Big On YouTube

1
How to Hit It Big
On YouTube
A Guide to Establish Your Business on the Worlds
Video Platform
2
WILL TEACH
2
SEOFIED YOU
How to set up your business YouTube account and
get started The fundamentals of setting up a
successful YouTube campaign for your
business Best practices for increasing your view
counts How to go about marketing your Videos
online How YouTube views are calculated Key
demographics within YouTube audiences
3
Introduction
In a few short years YouTube has gone
from being an entertaining curiosity filled
with funny videos to the one of the worlds
largest search engines. During that span of time
the company (along with Google) managed to
harness its initial popularity to create
an increasingly lucrative marketing hub as more
viewers and advertisers migrated from television
to the Internet. YouTube now exhibits more than
6 billion hours of video watched each month as
well as million of subscriptions to various
YouTube channels each day. No longer strictly
the domain of film geeks and funny video
aficionados, the network, which boasts more than
a million advertisers using Google ad platforms,
can provide a low- cost to no-cost way to create
a social marketing channel for your business.
With thousands of channels making six figures a
year through YouTubes Partner Program
alone, the rewards for making a channel that
captivates an audience are higher than
ever before. If you arent effectively
leveraging the network, youre missing the
viral video boat. However, as with most
things in life, success isnt often
attained with a haphazard, slapdash effort.
Being successful on YouTube takes planning, time
and effort.
4
Getting Started Getting Started with YouTube
4
Getting Set Up Before you can start
posting fantastic content that will
help promote your business online, you
need to make an account. Before even
considering heading over to YouTube,
you needto set up a Google gmail account. It is a
good idea to create an account
strictly for your business that will link
services like YouTube and Google
together. Furthermore, YouTube requires
you to have a gmail account so if you
want a YouTube account youre going to
need gmail anyway.
Create Your Account To create your account, navig
ate to YouTubes Get Started page.
5
5 Choosing Your Username At this point
YouTube will ask you to create a
Username. It is extremely important that you
pick a username that is relevant to your
business. This is particularly significant
when people search for your business - you
want them be able to find your YouTube page
when they use search engines like Google and
Bing. Avoid generic keywords that can cause your
business to get overshadowed and keep in
mind that your YouTube username must be
one word, with no spaces or special
characters. Build Your Profile Once your
account is set up it is
essential to customize your YouTube profile
in order to highlight the most important
information. In order to do this click on
edit in the profile section of your
YouTube account. Fill out as much information as
is applicable to your business. Keep in
mind that the more information you have
available, the easier it will be for people
to find your account on YouTube. Once your
channel is up Once your channel is up and
running youre ready to begin posting content
that will help your business flourish.
6
Typesof Channels
6
A User Channel User channels are the basic
free accounts that anyone can start.
A Partner Channel Partner channels are
channels that are accepted by YouTube as
YouTube Partners, either via an invitation
from YouTube or through the channel filling
out a YouTube Partner application. Partner
channels get a share of revenue from the
ads that run on their videos, and more
control of their channels overall design.
As a result, if it is at all possible,
businesses will want to try and achieve YouTube
partner status.
7
Defining Success
7
Success on YouTube can mean different things to
different marketers and businesses. First, you
must decide on what you are ultimately trying to
achieve.
Increase in Sales
Brand Engagement
Increase in Views
Do you need people to click through from
your video to another website where they can
take a desired action?
Does your video need to give your potential custo
mers more interaction with your brand?
Are you simply trying to get as many people as
possible to see your video?
After you define what YouTube success means for
your business, you Can begin some research.
8
Keyword Research
8
To be discovered on the second largest
search engine, you will need to know what
people are looking for. Use YouTubes
Keyword Tool to find popularsearches within your
space. Select a few terms that have a high
search volumeand are especially relevant to
your video. Use these terms in your title,
description, tags, and more to help your
video be discovered.
You can find youtubes keyword research tool here
https//www.youtube.com/keyword_tool
9
Demographics
9
US Demographics Online Audience Reach Monthly Veiwers
Total audience Ages 18-34 58 67 122.7 37.6
Ages 34-49 60 31.6
Ages 50-64 53 25.7
Ages 65 Male Female
50 58 57
12.3 59 63.7
Part of doing well on YouTube is
understanding who your audience is going
to be. Knowing what percentage of
YouTube users fall under your business
targeted age demographic, for instance, will
help you understand just how helpful the
service will be in reaching your
targeted audience. However, understanding who
your business wants to target is only part of the
battle, the next step is identifying what kind
of people are on YouTube and what percentage of
the service they make up. Source
http//www.youtube.com/yt/advertise/demographics.h
tml
10
Most Common Types of Peopleon YouTube
10
21.8 million people
Music Lovers
4.7 million people
Video Gamers
27.3 million people
Comedy Fans
2 million people
Auto Enthusiasts
Source(s)http//www.nielsen.com/us/en/newswire/20
13/march-2013--top-education---career-sites-
and-u-s-web-brands.html, http//www.youtube.com/
yt/advertise/demographics.html
11
Know Your Competition
11

• Search on YouTube to find other videos
  that rank well for the keywords that youwould
  like to rank for. See what it is that you are up
  against and seek out strategies to out-do
  them. This
• phase should also help you in your keyword
  research. Find opportunities are there some
  high traffic keywords that seem like they
  may be easier to rank for than others? If
  so, consider targeting those keywords instead
  of ones that will be difficult to rank for.

12
Create Unique and Captivating Content
12
When in doubt Inform Keep your viewers informed
about the company or industry
Entertain Entertain customer
your with
target something
that they find enjoyable Educate Make a
how-to video or a product demo that acts
as a free service that betters your
customers Content doesnt go viral just
because you want it to. Viral content,
unless it happens by chance, must be well
thought-out and gripping! No one is going
to pass on a video to their friend(s) if they
dont really care for it themselves. When making
your content it can be helpful to
consider whether youre making something
that your immediate friends would share as
an indicator for what others will think of
your content. Always remember that while
video quality is important, the
content you are presenting is what will
make or break your YouTube campaign. Also
consider the demographics that were shown
above as a good indicator of what
most people on YouTube gravitate towards not
only cats are popular on YouTube!
13
Uniqueand Captivating Content
13
Acers YouTube Channel Acers YouTube
Channel is both unique and captivating
in that it has custom graphics that stress its
Superstar DJ marketing campaign for their
Aspire P3 Ultrabook. The home page is
structured in a way that leads users to make
a conversion. The page is optimized in
a way that easily draws customers to their
products.
Heinekens The official Heineken channel
takes advantage of its YouTube partner
status to create a highly customized and
visually immersive page that makes the user
experience with their brand on YouTube
truly unique. Their current campaign The
Voyage is featured on the front of their
page in a way that seamlessly integrates
the overall theme of their page directly
into their video. Particularly interesting is
the clearly visible time and consideration
that has gone in to figuring out what still
image of their video campaign would best fit with
the rest of their page. This is something that
other brands should definitely try and
replicate on their own page in an effort to
present a more visually captivating page.
14
Video Details
14
Put important keywords at the front of
your video titles and include them in your
descriptions and tags. Do not over-do it, just
use keywords that are relevant and are
based on your keyword research. Make sure
you allow your videos to be embedded, so
that viewers can see your videos on YouTube
as well as on other sites that cover
topics that are related to what you have input
in your video details boxes.
15
Featured Videos Section
15
A Featured Video is a video that
generally comes from YouTubes partners, but
may also include select user videos that
are popular or have been previously showcased
in the Spotlight Videos section of
YouTube. Features are not necessarily
advertisements or paid placements, but
often feature content from Youtubes partners
with whom they have a commercial
relationship with. If you are certain that
your video will be a major hit, use
YouTubes paid Featured Videos service to get
your video seen by as many people in as short
amount of time as possible. Once the video
takes off, your organic traffic will
usually outdo your paid traffic. Pay attention to
when this happens so that you can scale back
your paid traffic as is appropriate.
16
Insert Links In Your Videos
16
Use annotations to insert links to
your other videos to maximize every Viewer.
Make sure those viewers that come to
your channel with the intentions of
watching just one video end up watching two
or three of your other videos as well.
Include links here
Utilize me!
Tryit!
However, keep in mind to not overdo
link annotations on your videos either.
Ideally try and find the happy medium at
which your annotations help you connect
your videos without impeding the viewing
experience for the user.
17
Utilize Social Media
17
By putting built-up and relevant social media
accounts to work for you, you will get your
video seen by more people. Relevant means
that your friends and your user history
should be somehow related to the topic of your
video for it to get more qualified traffic.
Some of the best sites for video sharing
are Digg, Twitter, and StumbleUpon, but other
sites where video sharing is prevalent are also
good options. Due diligence should be carried
out to try and identify what the best medium to
post your specific video will be.
18
Paid Advertising Options on YouTube
18
If you want to use YouTube for paid
advertising, a good option for your
businessmight be YouTubes TrueView feature
which allows you to use your videos like
television advertisements. This feature
works like an ad campaign - you pay for
the terms youd like your video to show up for
and users see your ad beforevideos that have
related terms to what youve entered. There are
four ways to use the Trueview 1) TrueView
in-stream In-stream ads work a lot
like television advertisements. They play
before or during other YouTube videos
that are related to what you are
advertising for. You only pay if they
watch at least 30 seconds or to the end
of your video.
2) TrueView in-slate In-slate ads show before
YouTube videos that are more than 10 minutes long
. Users chose between three advertisement options
, and you only pay if your advertisement
is chosen.
19
19
3) TrueView in-search In-search ads appear above
or to the right of regular results when
users search for certain videos. This feature
works a lot like regular google search
pay-per- click, with your business only
paying when a viewer chooses to watch your video.
4) TrueView in-display In-display ads
appear in the sidebar of other YouTube
videos that are related to what your
target audience is watching. Your business only
pays when a viewer chooses to watch your video.
Each of these Trueview options could take
your business to the next level on YouTube,
but taking the time to understand which
specific TrueView strategy or combination of
strategies would work best for your business is
important to understand instead of blindly
investing in all of them. Test each option out
and see which one gets the best results for your
business.
Source http//www.youtube.com/yt/advertise/truevi
ew.html
20
Practice Makes Perfect
20
The more times you go back and start over
the easier the process of creating and
sharing your video to a wide audience will
become. Look at what you can improve about
your video production and continue to keep your
video channel page fresh with more videos to keep
users interested in the content you are
publishing.
21
How Are YouTube Views Calculated?
21
_
7 8 90
4 5 6
1 2 3
Weve all heard YouTubes dazzling numbers
Over 4 billion views every day more than
60 hours of video uploaded every minute Over 13
million hours of footage was uploaded in 2010
more video is uploaded every 60 days than the
three major US television networks produced in
the previous 60 years and YouTube receives the
equivalent of 115,000 full-length feature films
in uploads every year. For the savvy small
business owner with a tight budget who is looking
to integrate social media platforms into their
marketing mix there are also interesting
statistics to be had. More than 2 billion
videos per week are monetized, while the
total numbers of advertisers using YouTube
has increased 10-fold. For those looking to
leverage mobile, YouTube also offers an
attractive option - with the mobile app
consistently getting over 400 million views a
day. According to a recent study, video
marketing is on the rise in 2011 - with
77 percent of marketers planning to increase
overall video marketing efforts, with
networks like YouTube leading the way in
providing low-cost distribution channels.
Its obvious why small businesses are
flocking to YouTube, and just as obvious
is that small business companies must
allocate some serious resources to keeping their
view counts free from fraud.
22
Getting An Accurate Count
22
It should be no surprise that YouTube has tightene
d its video view calculating process. Way back in
the early days of YouTube (circa 2005),
counting views was a more casual affair.
Refresh 2,786,042 Views
The entrepreneurs (Steve Chen, Chad Hurley
and Jawed Karim) that brought us into a
world of 24/7 Funniest Home Videos simply
registered how many times a page was
loaded. Under those conditions, any teenager
looking to bump up the stats on his
Skywalker battle reenactment video could
simply press a browsers refresh button over
and over again to increase the view count. It
didnt take long for YouTube to get wise
to this game and they implemented some
changes. As the company moved to monetize
videos, the importance of video view
counts increased significantly. The
current process is done in a manner we
have come to expect from a Google-owned
company - all through algorithms and security
systems. There are very few teenagers left that
are able to game the view count system YouTube
now has in place.
23
23 Despite the combined technical prowess
of YouTube and Google along with their added
security measures and algorithms, it is
still possible to inflate views artificially
- but it is much harder to do.
spam bots and uploaded when
The most common attempts occur through malware,
with a few attempts by the videos
particularly internet savvy.
the user is
SPAM!
SPAM!
SPAM!
24
What Does YouTube Do ToAddress This?
24
Most attempts at artificial view inflation fail
miserably and the penalty for getting caught
can result in losing large percentages of both
real and fake views that youve amassed on
your channel. Take this example below as
proof enough that artificial inflation of
your views is not worth the risk.
YouTube has said that a view is counted whenever
someone watches a video on YouTube and claim
they do not get more specific than this to avoid
attempts at artificially inflating view
counts. While YouTube is generally tight lipped
about its security measures, the company is not
shy about discussing the technology in more
obscure terms. YouTube has sophisticated
technology to count views consistently.
If this technology detects that there has been
an attempt to inflate a videos view count
artificially, that videos view count
will be frozen, according to the
YouTube guidelines. During this time the
video is still available and the
all-important view count will continue, only it
will not appear until the video and the issue
has been adjudicated.
25
25
YouTube explains why they have employed these
measures Weve implemented this type of
technology and view count analysis in order
to prevent abuse of the system. Video views are
at the heart of the YouTube community and we
want to ensure that were counting only
valid views (and not artificial attempts to
game the system). Ultimately, consistent
view counts benefit everyone in the community,
from the viewers to the .
26
Is My YouTube Campaign Successful?
26
How to Hit It Big on YouTube A Guide for Your
Business
In utilizing a YouTube campaign brands
should obviously be constantly tracking and
evaluating success based on the goals they have
set for themselves. There are a few different
ways to track key success metrics of your
YouTube campaigns performance
27
27

• Views the number of times users have viewed your
  video

2,930,811
835
835

• Subscriptions to your channel the number of
  users who have signed up to be notified
  of when your channel posts new content

namehere 10 videos 835

• Traffic driven to your website incoming traffic
  to your website from your YouTube videos - as
  measured by Google Analytics

• Likes/Dislikes The amount of positive votes
  towards the content of your videos versus the
  amount of negative votes

Like
28
28

• Comments The amount of users who have commented
  on your video

comments

• Embeds The amount of users who have embedded
  your video into their own content

Embed
ltlifram width420 height315
src//www.yotu bue.com/embeded/jdhfklasjh.frambor
ser0gt

• Audience Demographic Theage, gender and
• geographic location of people viewing your
  videos. Are the people you are trying to target
  predominantly your viewers?

• Audience Retention How long users are watching
  your video and how engaged they are with it

29
29
Need help bringing your YouTube campaign up to
par? Get in touch with our video production and
animations team to see what we can do for your
brand. Contact Us 1-310-626-4717 And for more
tips on online marketing, web design and
development, visit us at www.seofied.com
Dinesh Das Project Manager at SEOFIED Email
dinesh_at_seoinfotechsolution.com Ph-
9124419800 Skype dasdinesh